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    Notes on slide 1

    Three most recent studies, 7MOS, MFYA, DTJ All three have important findings alone Intentionally cross the findings of each one with another, great things happen

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    The boringest presentation title in the world - Presentation Transcript

    1. Association Research Projects: Summarized & Contextualized Ben Martin, CAE
    2. Association Research Projects: The Cliff’s Notes Version Ben Martin, CAE
    3. Association Research Projects: I Read Them So You Don’t Have To Ben Martin, CAE
      • MFYA cover
      caeexam.blogspot.com
    4. Eight Super Trends
      • Demassification
      • Unbundling
      • Scrimping
      • Wave 3.1
      • Virtualization
      • Cyber Mobbing
      • Scrutiny
      • Counter-Americanism
      • 7MOS cover
      caeexam.blogspot.com
    5. 7 Measures of Success
      • A Customer Service Culture
      • Alignment of Products & Services with Mission
      • Data-Driven Strategies
      • Dialogue and Engagement
      • CEO as a Broker of Ideas
      • Organizational Adaptability
      • Alliance Building
    6. MFYA meets 7MOS
      • Flickr: mikeautry1
      caeexam.blogspot.com
      • DTJ cover
      caeexam.blogspot.com
    7. DTJ Major Findings
      • Word of Mouth (WOM) is how members first learn of their association
      • Good of the order benefits trump personal benefits
      • Engagement increases likelihood of renewal
      • Academics are under-leveraged
    8. MFYA meets 7MOS meets DTJ Academics Word of Mouth Engagement Good of the Order
    9. Convergence #1
      • Scrimping
      • Customer Service Culture
      • Word of Mouth
    10.  
    11. It’s Comcastic!
    12. caeexam.blogspot.com
    13. caeexam.blogspot.com
    14.  
    15. Convergence #1
      • Scrimping
      • Customer Service Culture
      • Word of Mouth
    16. Convergence #2
      • Virtualization
      • Dialogue & Engagement
      • Engagement Increases Likelihood of Renewal
    17.  
    18.  
      • VAR page
      caeexam.blogspot.com
    19.  
      • Ning.com
      caeexam.blogspot.com
    20.  
    21. Snama, Rockbridge slides
    22. caeexam.blogspot.com
    23. Convergence #2
      • Virtualization
      • Dialogue & Engagement
      • Engagement Increases Likelihood of Renewal
    24. Convergence #3
      • Wave 3.1
      • Alignment of Products & Services with Mission
      • Academics are Under-Leveraged
    25. caeexam.blogspot.com
    26. Convergence #3
      • Wave 3.1
      • Alignment of Products & Services with Mission
      • Academics are Under-Leveraged
    27. Convergence #4
      • Unbundling
      • Alignment of Products & Services with Mission
      • Good of the Order Benefits Trump Personal Benefits
    28. caeexam.blogspot.com
    29.  
    30. Convergence #4
      • Unbundling
      • Alignment of Products & Services with Mission
      • Good of the Order Benefits Trump Personal Benefits
    31. A Fresh Look at The Decision to Join Ben Martin, CAE

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