Association Research Projects: Summarized & Contextualized Ben Martin, CAE

Association Research Projects: The Cliff’s Notes Version Ben Martin, CAE

Association Research Projects: I Read Them So You Don’t Have To Ben Martin, CAE

MFYA cover caeexam.blogspot.com

MFYA cover

Eight Super Trends Demassification Unbundling Scrimping Wave 3.1 Virtualization Cyber Mobbing Scrutiny Counter-Americanism

Demassification

Unbundling

Scrimping

Wave 3.1

Virtualization

Cyber Mobbing

Scrutiny

Counter-Americanism

7MOS cover caeexam.blogspot.com

7MOS cover

7 Measures of Success A Customer Service Culture Alignment of Products & Services with Mission Data-Driven Strategies Dialogue and Engagement CEO as a Broker of Ideas Organizational Adaptability Alliance Building

A Customer Service Culture

Alignment of Products & Services with Mission

Data-Driven Strategies

Dialogue and Engagement

CEO as a Broker of Ideas

Organizational Adaptability

Alliance Building

MFYA meets 7MOS

Flickr: mikeautry1 caeexam.blogspot.com

Flickr: mikeautry1

DTJ cover caeexam.blogspot.com

DTJ cover

DTJ Major Findings Word of Mouth (WOM) is how members first learn of their association Good of the order benefits trump personal benefits Engagement increases likelihood of renewal Academics are under-leveraged

Word of Mouth (WOM) is how members first learn of their association

Good of the order benefits trump personal benefits

Engagement increases likelihood of renewal

Academics are under-leveraged

MFYA meets 7MOS meets DTJ Academics Word of Mouth Engagement Good of the Order

Convergence #1 Scrimping Customer Service Culture Word of Mouth

Scrimping

Customer Service Culture

Word of Mouth

It’s Comcastic!

caeexam.blogspot.com

caeexam.blogspot.com

Convergence #1 Scrimping Customer Service Culture Word of Mouth

Scrimping

Customer Service Culture

Word of Mouth

Convergence #2 Virtualization Dialogue & Engagement Engagement Increases Likelihood of Renewal

Virtualization

Dialogue & Engagement

Engagement Increases Likelihood of Renewal

VAR page caeexam.blogspot.com

VAR page

Ning.com caeexam.blogspot.com

Ning.com

Snama, Rockbridge slides

caeexam.blogspot.com

Convergence #2 Virtualization Dialogue & Engagement Engagement Increases Likelihood of Renewal

Virtualization

Dialogue & Engagement

Engagement Increases Likelihood of Renewal

Convergence #3 Wave 3.1 Alignment of Products & Services with Mission Academics are Under-Leveraged

Wave 3.1

Alignment of Products & Services with Mission

Academics are Under-Leveraged

caeexam.blogspot.com

Convergence #3 Wave 3.1 Alignment of Products & Services with Mission Academics are Under-Leveraged

Wave 3.1

Alignment of Products & Services with Mission

Academics are Under-Leveraged

Convergence #4 Unbundling Alignment of Products & Services with Mission Good of the Order Benefits Trump Personal Benefits

Unbundling

Alignment of Products & Services with Mission

Good of the Order Benefits Trump Personal Benefits

caeexam.blogspot.com

Convergence #4 Unbundling Alignment of Products & Services with Mission Good of the Order Benefits Trump Personal Benefits

Unbundling

Alignment of Products & Services with Mission

Good of the Order Benefits Trump Personal Benefits

A Fresh Look at The Decision to Join Ben Martin, CAE