Social Marketing through a Variety of Media Ben Martin, CAE

How a Bunch of Geeky Stuff You’ve Only Barely Heard of Can Make Your Job Easier and Save Lives Ben Martin, CAE

The NASBLA session where that really smart and muscular guy revealed the mysteries of the universe Ben Martin, CAE

Who had a bad flight?

This is Social Media

What is Social Media? sō'shəl mē'dē-ə Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. Wikipedia

sō'shəl mē'dē-ə Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.

Wikipedia

What is Social Media? Social media is people talking with other people on the internet!

WHAT ARE THEY TALKING ABOUT?

anything.

everything.

yes, even boating.

Here’s how they talk… Instant messenger Event sharing Social bookmarking Podcasts Photo sharing Message boards RSS Social networks Blogs E-mail Video sharing Microblogging Widgets Wikis Crowdsourced news … and much more!

Instant messenger

Event sharing

Social bookmarking

Podcasts

Photo sharing

Message boards

RSS

Social networks

Blogs

E-mail

Video sharing

Microblogging

Widgets

Wikis

Crowdsourced news

… and much more!

Here’s how they talk…

Isn’t this just a fad?

Blogs 200 million blogs

200 million blogs

Some are about boating!

Wikipedia 2.5 million entries (in English alone)

2.5 million entries

(in English alone)

5651 words on PFDs

Videos 100+ million videos #3 most-trafficked website in the world

100+ million videos

#3 most-trafficked website in the world

Boating safety

Arizona Game and Fish Department

Number 5

The Social Media OS

The other day I saw my oldest daughter get an invite to a party on Facebook, she accepted it, and then went to look at her accepted invite page. It was her social calendar, every party she plans to attend in the next two months is there. She noticed she had another event that night and then switched her acceptance to tentative. She uses Facebook the way I use Outlook . Fred Wilson, A VC

The other day I saw my oldest daughter get an invite to a party on Facebook, she accepted it, and then went to look at her accepted invite page. It was her social calendar, every party she plans to attend in the next two months is there. She noticed she had another event that night and then switched her acceptance to tentative. She uses Facebook the way I use Outlook .

Fred Wilson, A VC

Communications tools don’t become socially interesting until they become technologically boring. The invention of a tool doesn’t create change; it has to have been around long enough that most of society is using it. It’s when the technology becomes normal, then ubiquitous, and finally so pervasive as to be invisible, that the really profound changes happen … and invisible is coming.

Communications tools don’t become socially interesting until they become technologically boring. The invention of a tool doesn’t create change; it has to have been around long enough that most of society is using it. It’s when the technology becomes normal, then ubiquitous, and finally so pervasive as to be invisible, that the really profound changes happen … and invisible is coming.

FAD

Social Networking sites are more popular than porn sites Time Magazine, Oct. 17, 2007

Now that I have your attention! Just this!

The future belongs to those who take the present for granted Those of us with considerable real-world experience are often at an advantage relative to young people, who are comparative novices in the way the world works. The mistakes novices make come from a lack of experience. They overestimate mere fads, seeing revolution everywhere, and they make this kind of mistake a thousand times before they learn better. But in times of revolution the experienced among us make the opposite mistake. When real once-in-a-lifetime change comes along, we are at risk of regarding it as a fad.

Those of us with considerable real-world experience are often at an advantage relative to young people, who are comparative novices in the way the world works. The mistakes novices make come from a lack of experience. They overestimate mere fads, seeing revolution everywhere, and they make this kind of mistake a thousand times before they learn better. But in times of revolution the experienced among us make the opposite mistake. When real once-in-a-lifetime change comes along, we are at risk of regarding it as a fad.

FAD

How can Social Media help me?

TRUST

Which is more trusted? Advertising Consumers 14% 78% Nielsen Trust in Advertising Report, October 2007

Advertising

Consumers

14%

78%

Nielsen Trust in Advertising Report, October 2007

Which is more trusted? Advertising Consumers 14% 78% Nielsen Trust in Advertising Report, October 2007

Advertising

Consumers

14%

78%

Nielsen Trust in Advertising Report, October 2007

Who do you trust? A person like me Business Government 58% 39% 58% Edelman Trust Barometer 2008

A person like me

Business

Government

58%

39%

58%

Edelman Trust Barometer

2008

Who do you trust? A person like me Business Government 58% 39% 58% Edelman Trust Barometer 2008

A person like me

Business

Government

58%

39%

58%

Edelman Trust Barometer

2008

Social media can help build trust

You can become a person like me

How can I become a person like me?

Marketing is a Conversation

Lurk before you leap

The best communicators start as the best listeners http://flickr.com/photos/russelljsmith/142837687/

http://flickr.com/photos/russelljsmith/142837687/

Join in!

Yield Control

CON VERT CON VINCE

How do I get started?

www.Google.com/alerts

Comment on blogs

Discussion Groups

Facebook Groups

Meetup.com

How a Bunch of Geeky Stuff You’ve Only Barely Heard of Can Make Your Job Easier and Save Lives Ben Martin, CAE

Photo credits http://flickr.com/photos/russelljsmith/142837687/ http://flickr.com/photos/akshay012/2676720638/ http://flickr.com/photos/freakland/212331246/ http://flickr.com/photos/mrjohnengel/214233924/ http://flickr.com/photos/alexindigo/2577049556/ http://flickr.com/photos/a_of_doom/551174702/ http://flickr.com/photos/polandeze/1206596658/ http://www.flickr.com/photos/briansolis/2735401175/

http://flickr.com/photos/russelljsmith/142837687/

http://flickr.com/photos/akshay012/2676720638/

http://flickr.com/photos/freakland/212331246/

http://flickr.com/photos/mrjohnengel/214233924/

http://flickr.com/photos/alexindigo/2577049556/

http://flickr.com/photos/a_of_doom/551174702/

http://flickr.com/photos/polandeze/1206596658/

http://www.flickr.com/photos/briansolis/2735401175/