Social Marketing through a Variety of Media Ben Martin, CAE
How a Bunch of Geeky Stuff You’ve Only Barely Heard of Can Make Your Job Easier and Save Lives  Ben Martin, CAE
The NASBLA session where that really smart and muscular guy revealed the mysteries of the universe Ben Martin, CAE
Who had a bad flight?
This is Social Media
What is Social Media? <ul><li>sō'shəl mē'dē-ə Social media is an umbrella term that defines the various activities that in...
What is Social Media? Social media is  people talking with other people on the internet!
WHAT ARE THEY  TALKING ABOUT?
anything.
everything.
yes, even boating.
Here’s how they talk… <ul><li>Instant messenger </li></ul><ul><li>Event sharing </li></ul><ul><li>Social bookmarking </li>...
 
Here’s how they talk…
Isn’t this just a fad?
Blogs <ul><li>200 million blogs </li></ul>
Some are about boating!
Wikipedia <ul><li>2.5 million entries </li></ul><ul><li>(in English alone) </li></ul>
5651 words on PFDs
Videos <ul><li>100+ million videos </li></ul><ul><li>#3 most-trafficked website in the world </li></ul>
Boating safety
Arizona Game and Fish Department
Number 5
The Social Media OS
<ul><li>The other day I saw my oldest daughter get an invite to a party on Facebook, she accepted it, and then went to loo...
 
<ul><li>Communications tools don’t become socially interesting until they become technologically boring. The invention of ...
FAD
Social Networking  sites are more popular than  porn  sites Time Magazine, Oct. 17, 2007
Now that I have your attention! Just this!
The future belongs to those who take the present for granted <ul><li>Those of us with considerable real-world experience a...
FAD
How can Social Media help me?
TRUST
Which is more trusted? <ul><li>Advertising </li></ul><ul><li>Consumers </li></ul><ul><li>14% </li></ul><ul><li>78% </li></...
Which is more trusted? <ul><li>Advertising </li></ul><ul><li>Consumers </li></ul><ul><li>14% </li></ul><ul><li>78% </li></...
Who do you trust? <ul><li>A person like me </li></ul><ul><li>Business </li></ul><ul><li>Government </li></ul><ul><li>58% <...
Who do you trust? <ul><li>A person like me </li></ul><ul><li>Business </li></ul><ul><li>Government </li></ul><ul><li>58% <...
Social media can help build  trust
You can become  a person like me
How can I become a person like me?
Marketing is a  Conversation
Lurk  before you leap
The best communicators start as the best  listeners <ul><li>http://flickr.com/photos/russelljsmith/142837687/ </li></ul>
Join  in!
Yield Control
CON VERT CON VINCE
How do I get started?
www.Google.com/alerts
Comment on blogs
Discussion Groups
Facebook Groups
Meetup.com
How a Bunch of Geeky Stuff You’ve Only Barely Heard of Can Make Your Job Easier and Save Lives  Ben Martin, CAE
Photo credits <ul><li>http://flickr.com/photos/russelljsmith/142837687/ </li></ul><ul><li>http://flickr.com/photos/akshay0...
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How a bunch of geeky stuff you\'ve only barely heard of can make your job easier and save lives

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A social media primer

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  • I think some of the slides are too busy (e.g., 30 but not 13, and all the browser shots) and others have way too much text (e.g. 6, 25, 27, 31), but the content is good (e.g. 29). I did find useful information and feel the effort was worth my time. Good job!
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  • Between you and lunch All night PBJ sandwiches
  • How a bunch of geeky stuff you\'ve only barely heard of can make your job easier and save lives

    1. Social Marketing through a Variety of Media Ben Martin, CAE
    2. How a Bunch of Geeky Stuff You’ve Only Barely Heard of Can Make Your Job Easier and Save Lives Ben Martin, CAE
    3. The NASBLA session where that really smart and muscular guy revealed the mysteries of the universe Ben Martin, CAE
    4. Who had a bad flight?
    5. This is Social Media
    6. What is Social Media? <ul><li>sō'shəl mē'dē-ə Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. </li></ul><ul><li>Wikipedia </li></ul>
    7. What is Social Media? Social media is people talking with other people on the internet!
    8. WHAT ARE THEY TALKING ABOUT?
    9. anything.
    10. everything.
    11. yes, even boating.
    12. Here’s how they talk… <ul><li>Instant messenger </li></ul><ul><li>Event sharing </li></ul><ul><li>Social bookmarking </li></ul><ul><li>Podcasts </li></ul><ul><li>Photo sharing </li></ul><ul><li>Message boards </li></ul><ul><li>RSS </li></ul><ul><li>Social networks </li></ul><ul><li>Blogs </li></ul><ul><li>E-mail </li></ul><ul><li>Video sharing </li></ul><ul><li>Microblogging </li></ul><ul><li>Widgets </li></ul><ul><li>Wikis </li></ul><ul><li>Crowdsourced news </li></ul><ul><li>… and much more! </li></ul>
    13.  
    14. Here’s how they talk…
    15. Isn’t this just a fad?
    16. Blogs <ul><li>200 million blogs </li></ul>
    17. Some are about boating!
    18. Wikipedia <ul><li>2.5 million entries </li></ul><ul><li>(in English alone) </li></ul>
    19. 5651 words on PFDs
    20. Videos <ul><li>100+ million videos </li></ul><ul><li>#3 most-trafficked website in the world </li></ul>
    21. Boating safety
    22. Arizona Game and Fish Department
    23. Number 5
    24. The Social Media OS
    25. <ul><li>The other day I saw my oldest daughter get an invite to a party on Facebook, she accepted it, and then went to look at her accepted invite page. It was her social calendar, every party she plans to attend in the next two months is there. She noticed she had another event that night and then switched her acceptance to tentative. She uses Facebook the way I use Outlook . </li></ul><ul><li>Fred Wilson, A VC </li></ul>
    26.  
    27. <ul><li>Communications tools don’t become socially interesting until they become technologically boring. The invention of a tool doesn’t create change; it has to have been around long enough that most of society is using it. It’s when the technology becomes normal, then ubiquitous, and finally so pervasive as to be invisible, that the really profound changes happen … and invisible is coming. </li></ul>
    28. FAD
    29. Social Networking sites are more popular than porn sites Time Magazine, Oct. 17, 2007
    30. Now that I have your attention! Just this!
    31. The future belongs to those who take the present for granted <ul><li>Those of us with considerable real-world experience are often at an advantage relative to young people, who are comparative novices in the way the world works. The mistakes novices make come from a lack of experience. They overestimate mere fads, seeing revolution everywhere, and they make this kind of mistake a thousand times before they learn better. But in times of revolution the experienced among us make the opposite mistake. When real once-in-a-lifetime change comes along, we are at risk of regarding it as a fad. </li></ul>
    32. FAD
    33. How can Social Media help me?
    34. TRUST
    35. Which is more trusted? <ul><li>Advertising </li></ul><ul><li>Consumers </li></ul><ul><li>14% </li></ul><ul><li>78% </li></ul><ul><li>Nielsen Trust in Advertising Report, October 2007 </li></ul>
    36. Which is more trusted? <ul><li>Advertising </li></ul><ul><li>Consumers </li></ul><ul><li>14% </li></ul><ul><li>78% </li></ul><ul><li>Nielsen Trust in Advertising Report, October 2007 </li></ul>
    37. Who do you trust? <ul><li>A person like me </li></ul><ul><li>Business </li></ul><ul><li>Government </li></ul><ul><li>58% </li></ul><ul><li>39% </li></ul><ul><li>58% </li></ul><ul><li>Edelman Trust Barometer </li></ul><ul><li>2008 </li></ul>
    38. Who do you trust? <ul><li>A person like me </li></ul><ul><li>Business </li></ul><ul><li>Government </li></ul><ul><li>58% </li></ul><ul><li>39% </li></ul><ul><li>58% </li></ul><ul><li>Edelman Trust Barometer </li></ul><ul><li>2008 </li></ul>
    39. Social media can help build trust
    40. You can become a person like me
    41. How can I become a person like me?
    42. Marketing is a Conversation
    43. Lurk before you leap
    44. The best communicators start as the best listeners <ul><li>http://flickr.com/photos/russelljsmith/142837687/ </li></ul>
    45. Join in!
    46. Yield Control
    47. CON VERT CON VINCE
    48. How do I get started?
    49. www.Google.com/alerts
    50. Comment on blogs
    51. Discussion Groups
    52. Facebook Groups
    53. Meetup.com
    54. How a Bunch of Geeky Stuff You’ve Only Barely Heard of Can Make Your Job Easier and Save Lives Ben Martin, CAE
    55. Photo credits <ul><li>http://flickr.com/photos/russelljsmith/142837687/ </li></ul><ul><li>http://flickr.com/photos/akshay012/2676720638/ </li></ul><ul><li>http://flickr.com/photos/freakland/212331246/ </li></ul><ul><li>http://flickr.com/photos/mrjohnengel/214233924/ </li></ul><ul><li>http://flickr.com/photos/alexindigo/2577049556/ </li></ul><ul><li>http://flickr.com/photos/a_of_doom/551174702/ </li></ul><ul><li>http://flickr.com/photos/polandeze/1206596658/ </li></ul><ul><li>http://www.flickr.com/photos/briansolis/2735401175/ </li></ul>

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