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FIND THE SEXYIN YOUR ASSOCIATION’SSOCIAL MEDIA STRATEGY        Sure, Social Media helps associations reach members        ...
www.Avectra.comWHY SOCIALMEDIA?
www.Avectra.comLET’S TRY ANEXPERIMENTCan we get two volunteers?
www.Avectra.comLET’S TRY ANEXPERIMENTLorem Ipsum is simply dummy text of the printing      software like Aldus PageMaker i...
www.Avectra.comWE ARE AWFULAT EXPLAININGWHY WE WANTWHAT WE WANTThe introspection illusion is a   In certain situations, th...
www.Avectra.comWE ARE AWFULAT PREDICTINGWHAT WE’LL WANTAND WHAT WE’LL DO
www.Avectra.comWE ARE AWFULAT PREDICTINGWHAT WE’LL WANTAND WHAT WE’LL DO
www.Avectra.comWHY DO WE BELIEVE  ANYTHINGMEMBERS TELL US ABOUTWHAT THEY WANT OR NEED?
www.Avectra.comWE DO WHAT WE  DO, NOTWHAT WE SAY WE DO
www.Avectra.com WEB TECHNOLOGYTELLS US WHAT THEY DO
www.Avectra.comHOW DO WEAPPLY THIS SEXYSOCIAL DATA TOASSOCIATION WORK?•   Conferences          •   Governance•   Governmen...
www.Avectra.comSTUFF YOU CANUSE RIGHT NOW• Hootsuite          • E-mail Analytics• Google Analytics   • Rapportive
www.Avectra.comWHERE IS ALLOF THIS GOING?• CRM/AMS Integration          • Automation  – Tracking private comm-       – Soc...
www.Avectra.comQUESTIONS TO ASKYOUR TECH VENDORS• How are you incorporating social into your AMS?• How are you making our ...
FIND THE SEXYIN YOUR ASSOCIATION’SSOCIAL MEDIA STRATEGY        Sure, Social Media helps associations reach members        ...
Finding the Sexy in Your Social Media Strategy - Teri Carden & Ben Martin, CAE
Finding the Sexy in Your Social Media Strategy - Teri Carden & Ben Martin, CAE
Finding the Sexy in Your Social Media Strategy - Teri Carden & Ben Martin, CAE
Finding the Sexy in Your Social Media Strategy - Teri Carden & Ben Martin, CAE
Finding the Sexy in Your Social Media Strategy - Teri Carden & Ben Martin, CAE
Finding the Sexy in Your Social Media Strategy - Teri Carden & Ben Martin, CAE
Finding the Sexy in Your Social Media Strategy - Teri Carden & Ben Martin, CAE
Finding the Sexy in Your Social Media Strategy - Teri Carden & Ben Martin, CAE
Finding the Sexy in Your Social Media Strategy - Teri Carden & Ben Martin, CAE
Finding the Sexy in Your Social Media Strategy - Teri Carden & Ben Martin, CAE
Finding the Sexy in Your Social Media Strategy - Teri Carden & Ben Martin, CAE
Finding the Sexy in Your Social Media Strategy - Teri Carden & Ben Martin, CAE
Finding the Sexy in Your Social Media Strategy - Teri Carden & Ben Martin, CAE
Finding the Sexy in Your Social Media Strategy - Teri Carden & Ben Martin, CAE
Finding the Sexy in Your Social Media Strategy - Teri Carden & Ben Martin, CAE
Finding the Sexy in Your Social Media Strategy - Teri Carden & Ben Martin, CAE
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Finding the Sexy in Your Social Media Strategy - Teri Carden & Ben Martin, CAE

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  • Teri
  • Sexy data
  • Ben
  • Ben
  • teri
  • teri
  • Ben
  • Ben
  • TeriGmail reads your email and serves up ads that are based on the content of your emailGoogle could have an “interests form” – compare to membership applicationPeople’s interests change over timeMore accurate, because it’s based on actions, context
  • BenFacebook scans your friends list to see who you May KnowServes up ads based on groups and content you have viewedServes up ads based on stuff your friends like
  • TeriOrganized by Degrees of separationLinkedin does the same thing with Connections – scans your contacts and the connections of your connections Friends of friends – it can predict who you might know, or people you should know
  • BenAmazon remembers what you’ve looked at and makes “Recommendations”
  • BenMost popular content – Drupal widgetTracks page views for past 24 hours and displays the top 4 pagesI used this to help determine e-newsletter and magazine content
  • TeriSimilar functionality to the previous example, this time on a facebook pageFacebook insights
  • TeriNot just analytics on what content is popular, but also on the demographics of people who have Liked your page
  • Ben
  • Google analyticsAutomatic reports – weekly & monthly
  • TeriHootsuite
  • Ben - Rapportive
  • Rainmaker
  • Fliptop
  • Open discussion
  • Ben
  • Transcript of "Finding the Sexy in Your Social Media Strategy - Teri Carden & Ben Martin, CAE"

    1. 1. FIND THE SEXYIN YOUR ASSOCIATION’SSOCIAL MEDIA STRATEGY Sure, Social Media helps associations reach members where they are and in ways that they’re familiar with. But there’s more to it than just that. Get under the covers of your social media strategy and discover sexy business intelligence you didn’t know existed.Teri Carden Ben , CAEDirector of Marketing & Technology Product & Community ManagerFSAE Avectra
    2. 2. www.Avectra.comWHY SOCIALMEDIA?
    3. 3. www.Avectra.comLET’S TRY ANEXPERIMENTCan we get two volunteers?
    4. 4. www.Avectra.comLET’S TRY ANEXPERIMENTLorem Ipsum is simply dummy text of the printing software like Aldus PageMaker including versionsand typesetting industry. of Lorem Ipsum.Lorem Ipsum has been the industrys standard Contrary to popular belief, Lorem Ipsum is notdummy text ever since the 1500s, when an simply random text. It has roots in a piece ofunknown printer took a galley of type and classical Latin literature from 45 BC, making it overscrambled it to make a type specimen book. It has 2000 years old. Richard McClintock.survived not only five centuries, but also the leapinto electronic typesetting, remaining essentially For more information please visit your website:unchanged.It was popularised in the 1960s with the release of www.Avectra.comLetraset sheets containing. Lorem Ipsum passages,and more recently with desktop publishing
    5. 5. www.Avectra.comWE ARE AWFULAT EXPLAININGWHY WE WANTWHAT WE WANTThe introspection illusion is a In certain situations, thiscognitive illusion in which illusion leads people to makepeople wrongly think they confident but falsehave direct insight into the explanations of their ownorigins of their mental states, behavior called Causalwhile treating others theories or inaccurateintrospections as unreliable. predictions of their future mental states.
    6. 6. www.Avectra.comWE ARE AWFULAT PREDICTINGWHAT WE’LL WANTAND WHAT WE’LL DO
    7. 7. www.Avectra.comWE ARE AWFULAT PREDICTINGWHAT WE’LL WANTAND WHAT WE’LL DO
    8. 8. www.Avectra.comWHY DO WE BELIEVE ANYTHINGMEMBERS TELL US ABOUTWHAT THEY WANT OR NEED?
    9. 9. www.Avectra.comWE DO WHAT WE DO, NOTWHAT WE SAY WE DO
    10. 10. www.Avectra.com WEB TECHNOLOGYTELLS US WHAT THEY DO
    11. 11. www.Avectra.comHOW DO WEAPPLY THIS SEXYSOCIAL DATA TOASSOCIATION WORK?• Conferences • Governance• Government Affairs • Standards• Publications • Online Education• Certifications • Private Communities
    12. 12. www.Avectra.comSTUFF YOU CANUSE RIGHT NOW• Hootsuite • E-mail Analytics• Google Analytics • Rapportive
    13. 13. www.Avectra.comWHERE IS ALLOF THIS GOING?• CRM/AMS Integration • Automation – Tracking private comm- – Social profile discovery unity activity – Social activity tracking – Tracking social profiles – Social marketing – Social activity records acceleration – Report on social media – Social topic discovery influencers
    14. 14. www.Avectra.comQUESTIONS TO ASKYOUR TECH VENDORS• How are you incorporating social into your AMS?• How are you making our web content social?• How are you automating our social strategies?
    15. 15. FIND THE SEXYIN YOUR ASSOCIATION’SSOCIAL MEDIA STRATEGY Sure, Social Media helps associations reach members where they are and in ways that they’re familiar with. But there’s more to it than just that. Get under the covers of your social media strategy and discover sexy business intelligence you didn’t know existed.Teri Carden Ben , CAEDirector of Marketing & Technology Product & Community ManagerFSAE Avectra

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