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Effective Uses Of Social Media In Associations
Effective Uses Of Social Media In Associations
Effective Uses Of Social Media In Associations
Effective Uses Of Social Media In Associations
Effective Uses Of Social Media In Associations
Effective Uses Of Social Media In Associations
Effective Uses Of Social Media In Associations
Effective Uses Of Social Media In Associations
Effective Uses Of Social Media In Associations
Effective Uses Of Social Media In Associations
Effective Uses Of Social Media In Associations
Effective Uses Of Social Media In Associations
Effective Uses Of Social Media In Associations
Effective Uses Of Social Media In Associations
Effective Uses Of Social Media In Associations
Effective Uses Of Social Media In Associations
Effective Uses Of Social Media In Associations
Effective Uses Of Social Media In Associations
Effective Uses Of Social Media In Associations
Effective Uses Of Social Media In Associations
Effective Uses Of Social Media In Associations
Effective Uses Of Social Media In Associations
Effective Uses Of Social Media In Associations
Effective Uses Of Social Media In Associations
Effective Uses Of Social Media In Associations
Effective Uses Of Social Media In Associations
Effective Uses Of Social Media In Associations
Effective Uses Of Social Media In Associations
Effective Uses Of Social Media In Associations
Effective Uses Of Social Media In Associations
Effective Uses Of Social Media In Associations
Effective Uses Of Social Media In Associations
Effective Uses Of Social Media In Associations
Effective Uses Of Social Media In Associations
Effective Uses Of Social Media In Associations
Effective Uses Of Social Media In Associations
Effective Uses Of Social Media In Associations
Effective Uses Of Social Media In Associations
Effective Uses Of Social Media In Associations
Effective Uses Of Social Media In Associations
Effective Uses Of Social Media In Associations
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Effective Uses Of Social Media In Associations

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  • 1. Effective Uses of Social Media in Associations Ben Martin, CAE
  • 2. Vocabulary Test <ul><li>Blog </li></ul><ul><li>Podcast </li></ul><ul><li>Wiki </li></ul><ul><li>Facebook </li></ul><ul><li>Flickr </li></ul><ul><li>ActiveRain </li></ul><ul><li>RSS </li></ul><ul><li>MySpace </li></ul><ul><li>YouTube </li></ul><ul><li>Digg </li></ul><ul><li>Twitter </li></ul><ul><li>Ning </li></ul>
  • 3. Potential Uses of Social Media <ul><li>Thought leadership </li></ul><ul><li>Transparency </li></ul><ul><li>Get feedback </li></ul><ul><li>Marketing tool </li></ul><ul><li>Identifying volunteers </li></ul><ul><li>Personify </li></ul><ul><li>Too much news </li></ul><ul><li>Opinion </li></ul><ul><li>Connect members to each other </li></ul><ul><li>Engage members in association activities </li></ul><ul><li>Peek behind the curtain </li></ul>
  • 4. Association Social Media <ul><li>What you’re about to see </li></ul><ul><li>is real </li></ul>
  • 5.  
  • 6. Acronym <ul><li>Engaged members before launch </li></ul><ul><li>Cross-promoted </li></ul><ul><li>Special events </li></ul><ul><li>Thought leadership </li></ul><ul><li>Personified </li></ul><ul><li>Event coverage </li></ul><ul><li>Link outs </li></ul><ul><li>Multi-author </li></ul><ul><li>Unmoderated comments </li></ul><ul><li>No association news </li></ul>
  • 7.  
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  • 9. NAM <ul><li>Highly political </li></ul><ul><li>Media battleground </li></ul><ul><li>Staff driven </li></ul><ul><li>YouTube video integration </li></ul>
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  • 12. ASM <ul><li>Highly integrated </li></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>Podcast </li></ul></ul><ul><ul><li>Video sharing </li></ul></ul><ul><li>Professional staff & volunteer </li></ul>
  • 13.  
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  • 15. Association Forum <ul><li>Blog with rotating authors, supplements magazine content </li></ul><ul><li>Podcasts </li></ul><ul><li>YouTube </li></ul>
  • 16.  
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  • 18. IL Park & Recreation Association <ul><li>Staff driven blog </li></ul><ul><li>Video </li></ul><ul><li>Pull RSS to association homepage </li></ul>
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  • 27. Virginia Association of REALTORS® <ul><li>Multiple blogs (5) </li></ul><ul><li>Multiple authors </li></ul><ul><li>Staff & volunteer </li></ul><ul><li>Cross-promoted </li></ul><ul><li>Sticky content </li></ul><ul><li>Social networking </li></ul><ul><ul><li>Linkedin </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><li>Promote events </li></ul><ul><li>Face to face </li></ul><ul><li>Member connections </li></ul><ul><li>Winning converts </li></ul>
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  • 32. Society for Word of Mouth <ul><li>Ning.com </li></ul><ul><li>Custom Facebook </li></ul><ul><li>Very low startup costs </li></ul><ul><li>Membership directory on steroids </li></ul><ul><li>Discussion forums </li></ul><ul><li>Periodic member e-mails with updates </li></ul><ul><li>Users can create their own sub-groups </li></ul><ul><li>Online library </li></ul>
  • 33.  
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  • 35. Custom Social Networking Sites <ul><li>Ning.com </li></ul><ul><li>CollectiveX.com </li></ul><ul><li>Blogtronix.com </li></ul><ul><li>AffinityCircles.com </li></ul><ul><li>OneSite.com </li></ul><ul><li>Haystack.Cerado.com </li></ul><ul><li>FriendSite.com </li></ul><ul><li>SocialEngine.net </li></ul><ul><li>WildApricot.com </li></ul><ul><li>Drupal.org </li></ul>
  • 36.  
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  • 39. SNAMA <ul><li>Association management system disguised as a social networking site </li></ul><ul><li>Track member use and interest closely </li></ul><ul><li>Not cheap! </li></ul>
  • 40. More Examples & Information <ul><li>AssociationSocialMedia.com </li></ul><ul><li>caeexam.blogspot.com </li></ul>
  • 41. Effective Uses of Social Media in Associations Ben Martin, CAE

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