Effective Uses Of Social Media In Associations
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Effective Uses Of Social Media In Associations - Presentation Transcript
- Effective Uses of Social Media in Associations Ben Martin, CAE
- Vocabulary Test
- Blog
- Podcast
- Wiki
- Flickr
- ActiveRain
- RSS
- MySpace
- YouTube
- Digg
- Ning
- Potential Uses of Social Media
- Thought leadership
- Transparency
- Get feedback
- Marketing tool
- Identifying volunteers
- Personify
- Too much news
- Opinion
- Connect members to each other
- Engage members in association activities
- Peek behind the curtain
- Association Social Media
- What you’re about to see
- is real
- Acronym
- Engaged members before launch
- Cross-promoted
- Special events
- Thought leadership
- Personified
- Event coverage
- Link outs
- Multi-author
- Unmoderated comments
- No association news
- NAM
- Highly political
- Media battleground
- Staff driven
- YouTube video integration
- ASM
- Highly integrated
- Blog
- Podcast
- Video sharing
- Professional staff & volunteer
- Association Forum
- Blog with rotating authors, supplements magazine content
- Podcasts
- YouTube
- IL Park & Recreation Association
- Staff driven blog
- Video
- Pull RSS to association homepage
- Virginia Association of REALTORS®
- Multiple blogs (5)
- Multiple authors
- Staff & volunteer
- Cross-promoted
- Sticky content
- Social networking
- Promote events
- Face to face
- Member connections
- Winning converts
- Society for Word of Mouth
- Ning.com
- Custom Facebook
- Very low startup costs
- Membership directory on steroids
- Discussion forums
- Periodic member e-mails with updates
- Users can create their own sub-groups
- Online library
- Custom Social Networking Sites
- Ning.com
- CollectiveX.com
- Blogtronix.com
- AffinityCircles.com
- OneSite.com
- Haystack.Cerado.com
- FriendSite.com
- SocialEngine.net
- WildApricot.com
- Drupal.org
- SNAMA
- Association management system disguised as a social networking site
- Track member use and interest closely
- Not cheap!
- More Examples & Information
- AssociationSocialMedia.com
- caeexam.blogspot.com
- Effective Uses of Social Media in Associations Ben Martin, CAE
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