Effective Uses Of Social Media In Associations

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  • 1. Effective Uses of Social Media in Associations Ben Martin, CAE
  • 2. Vocabulary Test
    • Blog
    • Podcast
    • Wiki
    • Facebook
    • Flickr
    • ActiveRain
    • RSS
    • MySpace
    • YouTube
    • Digg
    • Twitter
    • Ning
  • 3. Potential Uses of Social Media
    • Thought leadership
    • Transparency
    • Get feedback
    • Marketing tool
    • Identifying volunteers
    • Personify
    • Too much news
    • Opinion
    • Connect members to each other
    • Engage members in association activities
    • Peek behind the curtain
  • 4. Association Social Media
    • What you’re about to see
    • is real
  • 5.  
  • 6. Acronym
    • Engaged members before launch
    • Cross-promoted
    • Special events
    • Thought leadership
    • Personified
    • Event coverage
    • Link outs
    • Multi-author
    • Unmoderated comments
    • No association news
  • 7.  
  • 8.  
  • 9. NAM
    • Highly political
    • Media battleground
    • Staff driven
    • YouTube video integration
  • 10.  
  • 11.  
  • 12. ASM
    • Highly integrated
      • Blog
      • Podcast
      • Video sharing
    • Professional staff & volunteer
  • 13.  
  • 14.  
  • 15. Association Forum
    • Blog with rotating authors, supplements magazine content
    • Podcasts
    • YouTube
  • 16.  
  • 17.  
  • 18. IL Park & Recreation Association
    • Staff driven blog
    • Video
    • Pull RSS to association homepage
  • 19.  
  • 20.  
  • 21.  
  • 22.  
  • 23.  
  • 24.  
  • 25.  
  • 26.  
  • 27. Virginia Association of REALTORS®
    • Multiple blogs (5)
    • Multiple authors
    • Staff & volunteer
    • Cross-promoted
    • Sticky content
    • Social networking
      • Linkedin
      • Facebook
      • Twitter
    • Promote events
    • Face to face
    • Member connections
    • Winning converts
  • 28.  
  • 29.  
  • 30.  
  • 31.  
  • 32. Society for Word of Mouth
    • Ning.com
    • Custom Facebook
    • Very low startup costs
    • Membership directory on steroids
    • Discussion forums
    • Periodic member e-mails with updates
    • Users can create their own sub-groups
    • Online library
  • 33.  
  • 34.  
  • 35. Custom Social Networking Sites
    • Ning.com
    • CollectiveX.com
    • Blogtronix.com
    • AffinityCircles.com
    • OneSite.com
    • Haystack.Cerado.com
    • FriendSite.com
    • SocialEngine.net
    • WildApricot.com
    • Drupal.org
  • 36.  
  • 37.  
  • 38.  
  • 39. SNAMA
    • Association management system disguised as a social networking site
    • Track member use and interest closely
    • Not cheap!
  • 40. More Examples & Information
    • AssociationSocialMedia.com
    • caeexam.blogspot.com
  • 41. Effective Uses of Social Media in Associations Ben Martin, CAE