Creating an App for Your Event or Association

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Learn the FIRST method to determining your organization's mobile strategy.

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Creating an App for Your Event or Association

  1. 1. Creating an Appfor Your Event orAssociation Ben Martin, CAE Sr. Social CRM Consultant@bkmcae ★ bmartin@avectra.com
  2. 2. @bkmcae #EdDay25 @TallySAEABOUT YOUR PRESENTERBen Martin, CAE• 12 years in the association profession, concluded as VP for Marketing & Communications at the 40,000 member Virginia Association of Realtors• Recognized as one of “Five to Watch” by ASAE’s Associations Now magazine• National Association of Realtors Technology Spotlight Award winner (2010)• Certified Association Executive (2005)• Chaired ASAE’s Membership Section Council (2007)• Current member of ASAE’s Technology Section Council
  3. 3. @bkmcae #EdDay25 @TallySAEAGENDA• Mobile Statistics• Why Go Mobile?• 5 Mobile Maxims• Mobile Examples• Next Steps• Q&A bit.ly/AvectraSpeaks
  4. 4. @bkmcae #EdDay25 @TallySAEAGENDA• Mobile Statistics• Why Go Mobile?• 5 Mobile Maxims• Mobile Examples• Next Steps• Q&A
  5. 5. @bkmcae #EdDay25 @TallySAEMOBILE STATISTICSThere are 6.8 billion people on Earth. 5.1 billion own acell phone. 4.2 billion own a toothbrush.
  6. 6. @bkmcae #EdDay25 @TallySAEMOBILE STATISTICSBy 2015, there will be more people connected to the internet by mobile devicesthan by desktop computers
  7. 7. @bkmcae #EdDay25 @TallySAEMOBILE STATISTICS 63% of all mobile phones sold in North America are smart phones
  8. 8. @bkmcae #EdDay25 @TallySAEMOBILE STATISTICSThe average American adultspends 65 minutes per day on their mobile device
  9. 9. @bkmcae #EdDay25 @TallySAEMOBILE STATISTICS 66% of Americans sleep next to their mobile device
  10. 10. @bkmcae #EdDay25 @TallySAEMOBILE STATISTICS 22% of Americans would rather give up theirtoothbrush for a week than their mobile device
  11. 11. @bkmcae #EdDay25 @TallySAEMOBILE STATISTICS 33% of Americans would rather give up sex for a week than their mobile device
  12. 12. @bkmcae #EdDay25 @TallySAEAGENDA• Mobile Statistics• Why Go Mobile?• 5 Mobile Maxims• Mobile Examples• Next Steps• Q&A
  13. 13. @bkmcae #EdDay25 @TallySAEWHY GO MOBILE?
  14. 14. @bkmcae #EdDay25 @TallySAEWHY GO MOBILE?
  15. 15. @bkmcae #EdDay25 @TallySAEWHY GO MOBILE?
  16. 16. @bkmcae #EdDay25 @TallySAEWHY GO MOBILE?
  17. 17. @bkmcae #EdDay25 @TallySAEAGENDA• Mobile Statistics• Why Go Mobile?• 5 Mobile Maxims• Mobile Examples• Next Steps• Q&A
  18. 18. @bkmcae #EdDay25 @TallySAE5 MOBILE MAXIMS
  19. 19. @bkmcae #EdDay25 @TallySAE5 MOBILE MAXIMS Features • Keep it simple • Start with the essentials • Prioritize • Iterate, evolve FIRST
  20. 20. @bkmcae #EdDay25 @TallySAE5 MOBILE MAXIMS Integration • Is your event data subject to change? • Is your event data stored in more than one location? FIRST
  21. 21. @bkmcae #EdDay25 @TallySAE5 MOBILE MAXIMS Revenue • Do you plan to monetize your mobile experience? • If so, is your strategy advertising or sponsorship? FIRST
  22. 22. @bkmcae #EdDay25 @TallySAE5 MOBILE MAXIMS Service • Is your event location underground? • Can you afford to provide WiFi access to attendees? • Have you done a site visit to confirm major carriers have service? FIRST
  23. 23. @bkmcae #EdDay25 @TallySAE5 MOBILE MAXIMS Technology • Based on the outcome of your planning, you will choose between • Native App • Mobile Web • Hybrid FIRST
  24. 24. @bkmcae #EdDay25 @TallySAE5 MOBILE MAXIMSTechnology FIRST
  25. 25. @bkmcae #EdDay25 @TallySAE5 MOBILE MAXIMSTechnology FIRST
  26. 26. @bkmcae #EdDay25 @TallySAE5 MOBILE MAXIMSTechnology FIRST
  27. 27. @bkmcae #EdDay25 @TallySAE5 MOBILE MAXIMS
  28. 28. @bkmcae #EdDay25 @TallySAEAGENDA• Mobile Statistics• Why Go Mobile?• 5 Mobile Maxims• Mobile Examples• Next Steps• Q&A
  29. 29. @bkmcae #EdDay25 @TallySAEMOBILE EXAMPLES
  30. 30. @bkmcae #EdDay25 @TallySAEMOBILE EXAMPLES
  31. 31. @bkmcae #EdDay25 @TallySAEMOBILE EXAMPLES
  32. 32. @bkmcae #EdDay25 @TallySAEAGENDA• Mobile Statistics• Why Go Mobile?• 5 Mobile Maxims• Mobile Examples• Next Steps• Q&A
  33. 33. @bkmcae #EdDay25 @TallySAENEXT STEPS• Play with mobile apps, learn whats possible• Look into making your association or event website mobile friendly with responsive design• Try out free app services like AppMakr.com or Bloodhound• Talk to an app developer
  34. 34. @bkmcae #EdDay25 @TallySAEAGENDA• Mobile Statistics• Why Go Mobile?• 5 Mobile Maxims• Mobile Examples• Next Steps• Q&A
  35. 35. @bkmcae #EdDay25 @TallySAEQ&A
  36. 36. Creating an Appfor Your Event orAssociation Ben Martin, CAE Sr. Social CRM Consultant@bkmcae ★ bmartin@avectra.com

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