A Fresh Look at the Decision to Join
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  • 1. A Fresh Look at The Decision to Join Ben Martin, CAE
  • 2.
    • MFYA cover
  • 3. Eight Super Trends
    • Demassification
    • Unbundling
    • Scrimping
    • Wave 3.1
    • Virtualization
    • Cyber Mobbing
    • Scrutiny
    • Counter-Americanism
  • 4.
    • 7MOS cover
  • 5. 7 Measures of Success
    • A Customer Service Culture
    • Alignment of Products & Services with Mission
    • Data-Driven Strategies
    • Dialogue and Engagement
    • CEO as a Broker of Ideas
    • Organizational Adaptability
    • Alliance Building
  • 6. MFYA meets 7MOS
  • 7.
    • Flickr: mikeautry1
  • 8.
    • DTJ cover
  • 9. DTJ Major Findings
    • Word of Mouth (WOM) is how members first learn of their association
    • Good of the order benefits trump personal benefits
    • Engagement increases likelihood of renewal
    • Academics are under-leveraged
  • 10. MFYA meets 7MOS meets DTJ Academics Word of Mouth Engagement Good of the Order
  • 11. Convergence #1
    • Scrimping
    • Customer Service Culture
    • Word of Mouth
  • 12. http://www.msnbc.msn.com/id/13447232/
  • 13. Comcast Technician http://www.youtube.com/watch?v=CvVp7b5gzqU
  • 14.  
  • 15.  
  • 16. Convergence #1
    • Scrimping
    • Customer Service Culture
    • Word of Mouth
  • 17. Convergence #2
    • Virtualization
    • Dialogue & Engagement
    • Engagement Increases Likelihood of Renewal
  • 18.  
  • 19.  
  • 20.
    • VAR page
  • 21.
    • Ning.com
  • 22.  
  • 23.  
  • 24. Convergence #2
    • Virtualization
    • Dialogue & Engagement
    • Engagement Increases Likelihood of Renewal
  • 25. Convergence #3
    • Wave 3.1
    • Alignment of Products & Services with Mission
    • Academics are Under-Leveraged
  • 26.  
  • 27. Convergence #3
    • Wave 3.1
    • Alignment of Products & Services with Mission
    • Academics are Under-Leveraged
  • 28. Convergence #4
    • Unbundling
    • Alignment of Products & Services with Mission
    • Good of the Order Benefits Trump Personal Benefits
  • 29.  
  • 30.  
  • 31. Convergence #4
    • Unbundling
    • Alignment of Products & Services with Mission
    • Good of the Order Benefits Trump Personal Benefits
  • 32. A Fresh Look at The Decision to Join Ben Martin, CAE