A  Fresh  Look at The Decision to Join Ben Martin, CAE
<ul><li>MFYA cover </li></ul>
Eight Super Trends <ul><li>Demassification </li></ul><ul><li>Unbundling </li></ul><ul><li>Scrimping </li></ul><ul><li>Wave...
<ul><li>7MOS cover </li></ul>
7 Measures of Success <ul><li>A Customer Service Culture </li></ul><ul><li>Alignment of Products & Services with Mission <...
MFYA meets 7MOS
<ul><li>Flickr: mikeautry1 </li></ul>
<ul><li>DTJ cover </li></ul>
DTJ Major Findings <ul><li>Word of Mouth (WOM) is how members first learn of their association </li></ul><ul><li>Good of t...
MFYA meets 7MOS meets DTJ Academics Word of Mouth Engagement Good of the Order
Convergence #1 <ul><li>Scrimping </li></ul><ul><li>Customer Service Culture </li></ul><ul><li>Word of Mouth </li></ul>
http://www.msnbc.msn.com/id/13447232/
Comcast Technician http://www.youtube.com/watch?v=CvVp7b5gzqU
 
 
Convergence #1 <ul><li>Scrimping </li></ul><ul><li>Customer Service Culture </li></ul><ul><li>Word of Mouth </li></ul>
Convergence #2 <ul><li>Virtualization </li></ul><ul><li>Dialogue & Engagement </li></ul><ul><li>Engagement Increases Likel...
 
 
<ul><li>VAR page </li></ul>
<ul><li>Ning.com </li></ul>
 
 
Convergence #2 <ul><li>Virtualization </li></ul><ul><li>Dialogue & Engagement </li></ul><ul><li>Engagement Increases Likel...
Convergence #3 <ul><li>Wave 3.1 </li></ul><ul><li>Alignment of Products & Services with Mission </li></ul><ul><li>Academic...
 
Convergence #3 <ul><li>Wave 3.1 </li></ul><ul><li>Alignment of Products & Services with Mission </li></ul><ul><li>Academic...
Convergence #4 <ul><li>Unbundling </li></ul><ul><li>Alignment of Products & Services with Mission </li></ul><ul><li>Good o...
 
 
Convergence #4 <ul><li>Unbundling </li></ul><ul><li>Alignment of Products & Services with Mission </li></ul><ul><li>Good o...
A  Fresh  Look at The Decision to Join Ben Martin, CAE
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A Fresh Look at the Decision to Join

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  • A Fresh Look at the Decision to Join

    1. 1. A Fresh Look at The Decision to Join Ben Martin, CAE
    2. 2. <ul><li>MFYA cover </li></ul>
    3. 3. Eight Super Trends <ul><li>Demassification </li></ul><ul><li>Unbundling </li></ul><ul><li>Scrimping </li></ul><ul><li>Wave 3.1 </li></ul><ul><li>Virtualization </li></ul><ul><li>Cyber Mobbing </li></ul><ul><li>Scrutiny </li></ul><ul><li>Counter-Americanism </li></ul>
    4. 4. <ul><li>7MOS cover </li></ul>
    5. 5. 7 Measures of Success <ul><li>A Customer Service Culture </li></ul><ul><li>Alignment of Products & Services with Mission </li></ul><ul><li>Data-Driven Strategies </li></ul><ul><li>Dialogue and Engagement </li></ul><ul><li>CEO as a Broker of Ideas </li></ul><ul><li>Organizational Adaptability </li></ul><ul><li>Alliance Building </li></ul>
    6. 6. MFYA meets 7MOS
    7. 7. <ul><li>Flickr: mikeautry1 </li></ul>
    8. 8. <ul><li>DTJ cover </li></ul>
    9. 9. DTJ Major Findings <ul><li>Word of Mouth (WOM) is how members first learn of their association </li></ul><ul><li>Good of the order benefits trump personal benefits </li></ul><ul><li>Engagement increases likelihood of renewal </li></ul><ul><li>Academics are under-leveraged </li></ul>
    10. 10. MFYA meets 7MOS meets DTJ Academics Word of Mouth Engagement Good of the Order
    11. 11. Convergence #1 <ul><li>Scrimping </li></ul><ul><li>Customer Service Culture </li></ul><ul><li>Word of Mouth </li></ul>
    12. 12. http://www.msnbc.msn.com/id/13447232/
    13. 13. Comcast Technician http://www.youtube.com/watch?v=CvVp7b5gzqU
    14. 16. Convergence #1 <ul><li>Scrimping </li></ul><ul><li>Customer Service Culture </li></ul><ul><li>Word of Mouth </li></ul>
    15. 17. Convergence #2 <ul><li>Virtualization </li></ul><ul><li>Dialogue & Engagement </li></ul><ul><li>Engagement Increases Likelihood of Renewal </li></ul>
    16. 20. <ul><li>VAR page </li></ul>
    17. 21. <ul><li>Ning.com </li></ul>
    18. 24. Convergence #2 <ul><li>Virtualization </li></ul><ul><li>Dialogue & Engagement </li></ul><ul><li>Engagement Increases Likelihood of Renewal </li></ul>
    19. 25. Convergence #3 <ul><li>Wave 3.1 </li></ul><ul><li>Alignment of Products & Services with Mission </li></ul><ul><li>Academics are Under-Leveraged </li></ul>
    20. 27. Convergence #3 <ul><li>Wave 3.1 </li></ul><ul><li>Alignment of Products & Services with Mission </li></ul><ul><li>Academics are Under-Leveraged </li></ul>
    21. 28. Convergence #4 <ul><li>Unbundling </li></ul><ul><li>Alignment of Products & Services with Mission </li></ul><ul><li>Good of the Order Benefits Trump Personal Benefits </li></ul>
    22. 31. Convergence #4 <ul><li>Unbundling </li></ul><ul><li>Alignment of Products & Services with Mission </li></ul><ul><li>Good of the Order Benefits Trump Personal Benefits </li></ul>
    23. 32. A Fresh Look at The Decision to Join Ben Martin, CAE
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