A Fresh Look at the Decision to Join
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A Fresh Look at the Decision to Join - Presentation Transcript
- A Fresh Look at The Decision to Join Ben Martin, CAE
- MFYA cover
- Eight Super Trends
- Demassification
- Unbundling
- Scrimping
- Wave 3.1
- Virtualization
- Cyber Mobbing
- Scrutiny
- Counter-Americanism
- 7MOS cover
- 7 Measures of Success
- A Customer Service Culture
- Alignment of Products & Services with Mission
- Data-Driven Strategies
- Dialogue and Engagement
- CEO as a Broker of Ideas
- Organizational Adaptability
- Alliance Building
- MFYA meets 7MOS
- Flickr: mikeautry1
- DTJ cover
- DTJ Major Findings
- Word of Mouth (WOM) is how members first learn of their association
- Good of the order benefits trump personal benefits
- Engagement increases likelihood of renewal
- Academics are under-leveraged
- MFYA meets 7MOS meets DTJ Academics Word of Mouth Engagement Good of the Order
- Convergence #1
- Scrimping
- Customer Service Culture
- Word of Mouth
- http://www.msnbc.msn.com/id/13447232/
- Comcast Technician http://www.youtube.com/watch?v=CvVp7b5gzqU
- Convergence #1
- Scrimping
- Customer Service Culture
- Word of Mouth
- Convergence #2
- Virtualization
- Dialogue & Engagement
- Engagement Increases Likelihood of Renewal
- VAR page
- Ning.com
- Convergence #2
- Virtualization
- Dialogue & Engagement
- Engagement Increases Likelihood of Renewal
- Convergence #3
- Wave 3.1
- Alignment of Products & Services with Mission
- Academics are Under-Leveraged
- Convergence #3
- Wave 3.1
- Alignment of Products & Services with Mission
- Academics are Under-Leveraged
- Convergence #4
- Unbundling
- Alignment of Products & Services with Mission
- Good of the Order Benefits Trump Personal Benefits
- Convergence #4
- Unbundling
- Alignment of Products & Services with Mission
- Good of the Order Benefits Trump Personal Benefits
- A Fresh Look at The Decision to Join Ben Martin, CAE
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