Vodafone Club 2020

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Mobile advertising platform in Spain - Vodafone Club 2020

Mobile advertising platform in Spain - Vodafone Club 2020

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  • 1. Pull vs. Push
    Vodafone Club2020 Spain Case Analysis
    1
    MDMK2010 - BorislavKiprin
  • 2. What do you think is the Operator's business model at Club2020?
    MDMK2010 - BorislavKiprin
    2
    $$$
    $$$
    $$$
    Serve ads the user likes
    Chance to win a prize
    $$$
    Opt-in
    Vodafone Club 2020 mobile phone users
  • 3. Is this considered Pull or Push service?
    MDMK2010 - BorislavKiprin
    3
    The user Opts-In
    “Free” is the magic word
    It is user’s call on what, when & where
    • Ability to block advertisers he/she does not like
    • 4. Ability to set number of ads to be received
    • 5. Receipt on phone through SMS/MMS or to the mailbox
    It’s a Pull Service!
  • 6. Could this service be considered as Spam by the MMA's Best practice Document?
    “Free to End User (FTEU) – The consumer incurs no charges at all for participating in theprogram. The carrier waives standard message fees for these programs. This pricing categorycurrently applies only to SMS messaging, as FTEU MMS is currently not available.”
    The user has the choice – “modificartucontraseña, tusdatos, elegirhorario de recepciónodesactivartemporalmente el servicio (recomendadoparaviajes al extranjero).”
    Clear statement of conditions in roaming
    MDMK2010 - BorislavKiprin
    4
    The user is in total control of what, when and how to receive. So in that sense, this is not a SPAM!