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Emerging Media Trends

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  • 1. Internet Brings the Power to the People
    Merging Media & Mobile Advertising
    Session 1- Individual Report by Borislav Kiprin (IE MDMK10)
  • 2. We used to be like that…
    10/12/2009
    Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising
    2
    Our music consumption was delivered by the:
  • We used to be like that…
    10/12/2009
    Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising
    3
    Our news consumption was delivered by
  • We used to be like that…
    10/12/2009
    Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising
    4
    Our movie consumption was delivered by the TV, cinemas and video cassettes
  • 9. We used to be like that…
    10/12/2009
    Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising
    5
    We took a note of what’s around us using a notepads, dad’s film cameras, John’s newspaper or granny‘s phone…
  • 10. We used to be like that…
    Point of Consumption
    Requirements
    10/12/2009
    Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising
    6
  • 11. We used to be like that…
    Content & Advertisement
    Was pushed to us
    Chosen for us
    The short head was served
    We lived offline
    We were doing one, max two things in the same time
    We were
    10/12/2009
    Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising
    7
  • 16. 10/12/2009
    Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising
    8
    The user listened….
  • 17. 10/12/2009
    Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising
    9
    Now we are more like…
    Virtually all information can be accessed, researched, purchased and in some cases consumed online…
  • 18. Video on Demand
    10/12/2009
    Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising
    10
    You want video? - You got video.
  • 19. Music on Demand
    10/12/2009
    Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising
    11
    • You want music? – You got music… And you don’t have to leave the apartment
    The music industry still struggles to find the right business model, but consumption has grown tremendously and 95% is downloaded illegally…
  • 20. News on Demand
    10/12/2009
    Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising
    12
    You want news? – You got news… Tailored to your interests news…
    Late ‘08 Rupert Murdoch said that all News Corp. media will be made available online for a access fee basis.
  • 21. Now we are more like…
    Point of Consumption
    Requirements
    10/12/2009
    Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising
    13
  • 22. Where we are…
    Content & Advertisement
    We appreciate the long tails as much as the short head
    We are pulled to content
    We share, collaborate and cooperate
    We live online just as much as we live offline
    We multitask
    Now we …
    • Google things
    • 23. Twitter thoughts
    • 24. Facebook friends
    • 25. YouTube phone captures
    • 26. Skype mom & dad
    • 27. Flickrour photos
    • 28. Digg/Reddit web spaces
    10/12/2009
    Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising
    14
  • 29. Britain now
    10/12/2009
    Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising
    15
    If we have to make a cloud of Britain’s contemporary life , the word “Digital” will be the biggest tag…
    Unfortunately, the rest of the world is to travel a lot to reach this level…
    Source: Digital Britain report: business reactions
  • 30. 10/12/2009
    Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising
    16
    The user talks….
  • 31. But what the future holds?...
    10/12/2009
    Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising
    17
  • 32. 10/12/2009
    Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising
    18
    Pronunciation
    Rhymes: -ɛnd
    Noun
    Singulartrend
    Pluraltrends
    trend (plural trends)
    An inclination in a particular directionThe trend of stock-market prices is generally upwards.
    A tendencyThere is a trend, these days, for people in films not to smoke.
    A fad or fashionstyle
    (mathematics) A line drawn on a graph that approximates the trend of a number of disparate points
    Source: www.wikipedia.com
  • 33. 4 + 2 Things to Keep an Eye on Now
    10/12/2009
    Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising
    19
    +
    +
  • 34. 10/12/2009
    Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising
    20
    And aneye on this one…
  • 35. Will it really be like this?
    10/12/2009
    Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising
    21
    Will we trade the real life feel and touch for the virtual one?
    In “Demolition Man” Sly was not ready, but Sandra Bullock was…
  • 36. Or more like that?
    10/12/2009
    Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising
    22
  • 37. And we will most likely be like…
    Technology
    • Handheld
    • 38. All around compatibility
    • 39. Interactive
    • 40. Multi-purpose & multi-use
    10/12/2009
    Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising
    23
  • 41. And we will most likely be like…
    Wi-Fi here, there… It is everywhere
    10/12/2009
    Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising
    24
    Source: www.websiteoptimization.com
  • 42. And we will most likely be like…
    Virtual ID
    A single point of access (login details) for the whole web space…
    10/12/2009
    Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising
    25
  • 43. And we will most likely be like…
    Streamlined Conversations Platforms
    • Languages won’t matter
    • 44. Places won’t matter
    • 45. The user is the social object
    10/12/2009
    Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising
    26
  • 46. And we will most likely be like…
    Traditional Media will be…
    One that the user can interact with
    The user is the prosumer
    Optimized formats for content delivery
    Live news serving
    Media Platforms
    Mega syndicated news portals
    100% Digital platform
    Customization
    Personalization
    Optimization
    10/12/2009
    Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising
    27
  • 47. 10/12/2009
    Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising
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    The user delivers, optimizes, personalizes, customizes & consumes….
  • 48. 10/12/2009
    Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising
    29
    Tags we should keep an eye on in the near future….
    Source: Digital Standards Organization

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