Your SlideShare is downloading. ×
0
Emerging Media Trends
Emerging Media Trends
Emerging Media Trends
Emerging Media Trends
Emerging Media Trends
Emerging Media Trends
Emerging Media Trends
Emerging Media Trends
Emerging Media Trends
Emerging Media Trends
Emerging Media Trends
Emerging Media Trends
Emerging Media Trends
Emerging Media Trends
Emerging Media Trends
Emerging Media Trends
Emerging Media Trends
Emerging Media Trends
Emerging Media Trends
Emerging Media Trends
Emerging Media Trends
Emerging Media Trends
Emerging Media Trends
Emerging Media Trends
Emerging Media Trends
Emerging Media Trends
Emerging Media Trends
Emerging Media Trends
Emerging Media Trends
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Emerging Media Trends

3,510

Published on

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
3,510
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
33
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Internet Brings the Power to the People<br />Merging Media & Mobile Advertising<br />Session 1- Individual Report by Borislav Kiprin (IE MDMK10)<br />
  • 2. We used to be like that…<br />10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />2<br />Our music consumption was delivered by the:<br /><ul><li> TV
  • 3. Radio
  • 4. Tapes
  • 5. Vinyl</li></li></ul><li>We used to be like that…<br />10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />3<br />Our news consumption was delivered by <br /><ul><li> TV
  • 6. Radio
  • 7. Newspapers
  • 8. Magazines</li></li></ul><li>We used to be like that…<br />10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />4<br />Our movie consumption was delivered by the TV, cinemas and video cassettes<br />
  • 9. We used to be like that…<br />10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />5<br />We took a note of what’s around us using a notepads, dad’s film cameras, John’s newspaper or granny‘s phone…<br />
  • 10. We used to be like that…<br />Point of Consumption<br />Requirements<br />10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />6<br />
  • 11. We used to be like that…<br />Content & Advertisement<br />Was pushed to us<br />Chosen for us<br />The short head was served<br />We lived offline<br />We were doing one, max two things in the same time<br />We were<br /><ul><li>Filming
  • 12. Scathing
  • 13. Writing
  • 14. Broadcasting
  • 15. Listening</li></ul>10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />7<br />
  • 16. 10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />8<br />The user listened….<br />
  • 17. 10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />9<br />Now we are more like…<br />Virtually all information can be accessed, researched, purchased and in some cases consumed online…<br />
  • 18. Video on Demand<br />10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />10<br />You want video? - You got video.<br />
  • 19. Music on Demand<br />10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />11<br /><ul><li>You want music? – You got music… And you don’t have to leave the apartment</li></ul>The music industry still struggles to find the right business model, but consumption has grown tremendously and 95% is downloaded illegally…<br />
  • 20. News on Demand<br />10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />12<br />You want news? – You got news… Tailored to your interests news…<br />Late ‘08 Rupert Murdoch said that all News Corp. media will be made available online for a access fee basis. <br />
  • 21. Now we are more like…<br />Point of Consumption<br />Requirements<br />10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />13<br />
  • 22. Where we are…<br />Content & Advertisement<br />We appreciate the long tails as much as the short head<br />We are pulled to content<br />We share, collaborate and cooperate<br />We live online just as much as we live offline<br />We multitask<br />Now we …<br /><ul><li>Google things
  • 23. Twitter thoughts
  • 24. Facebook friends
  • 25. YouTube phone captures
  • 26. Skype mom & dad
  • 27. Flickrour photos
  • 28. Digg/Reddit web spaces</li></ul>10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />14<br />
  • 29. Britain now<br />10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />15<br />If we have to make a cloud of Britain’s contemporary life , the word “Digital” will be the biggest tag…<br />Unfortunately, the rest of the world is to travel a lot to reach this level…<br />Source: Digital Britain report: business reactions <br />
  • 30. 10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />16<br />The user talks….<br />
  • 31. But what the future holds?...<br />10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />17<br />
  • 32. 10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />18<br />Pronunciation<br />Rhymes: -ɛnd<br />Noun<br />Singulartrend<br />Pluraltrends<br />trend (plural trends)<br />An inclination in a particular directionThe trend of stock-market prices is generally upwards.<br />A tendencyThere is a trend, these days, for people in films not to smoke.<br />A fad or fashionstyle<br />(mathematics) A line drawn on a graph that approximates the trend of a number of disparate points<br />Source: www.wikipedia.com<br />
  • 33. 4 + 2 Things to Keep an Eye on Now<br />10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />19<br />+<br />+<br />
  • 34. 10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />20<br />And aneye on this one…<br />
  • 35. Will it really be like this?<br />10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />21<br />Will we trade the real life feel and touch for the virtual one?<br />In “Demolition Man” Sly was not ready, but Sandra Bullock was…<br />
  • 36. Or more like that?<br />10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />22<br />
  • 37. And we will most likely be like…<br />Technology<br /><ul><li> Handheld
  • 38. All around compatibility
  • 39. Interactive
  • 40. Multi-purpose & multi-use</li></ul>10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />23<br />
  • 41. And we will most likely be like…<br />Wi-Fi here, there… It is everywhere<br />10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />24<br />Source: www.websiteoptimization.com<br />
  • 42. And we will most likely be like…<br />Virtual ID<br />A single point of access (login details) for the whole web space…<br />10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />25<br />
  • 43. And we will most likely be like…<br />Streamlined Conversations Platforms<br /><ul><li> Languages won’t matter
  • 44. Places won’t matter
  • 45. The user is the social object</li></ul>10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />26<br />
  • 46. And we will most likely be like…<br />Traditional Media will be…<br />One that the user can interact with<br /> The user is the prosumer<br /> Optimized formats for content delivery<br /> Live news serving<br />Media Platforms<br />Mega syndicated news portals<br />100% Digital platform<br />Customization<br />Personalization<br />Optimization<br />10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />27<br />
  • 47. 10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />28<br />The user delivers, optimizes, personalizes, customizes & consumes….<br />
  • 48. 10/12/2009<br />Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising<br />29<br />Tags we should keep an eye on in the near future….<br />Source: Digital Standards Organization<br />

×