Emerging Media Trends

Internet Brings the Power to the People
Merging Media & Mobile Advertising
Session 1- Individual Report by Borislav Kiprin (IE MDMK10)

We used to be like that…
10/12/2009
Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising
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Our music consumption was delivered by the:
TV
Radio
Tapes
Vinyl

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Our news consumption was delivered by
TV
Radio
Newspapers
Magazines

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Our movie consumption was delivered by the TV, cinemas and video cassettes

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We took a note of what’s around us using a notepads, dad’s film cameras, John’s newspaper or granny‘s phone…

Point of Consumption
Requirements
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Content & Advertisement
Was pushed to us
Chosen for us
The short head was served
We lived offline
We were doing one, max two things in the same time
We were
Filming
Scathing
Writing
Broadcasting
Listening
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The user listened….

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Now we are more like…
Virtually all information can be accessed, researched, purchased and in some cases consumed online…

Video on Demand
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You want video? - You got video.

Music on Demand
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You want music? – You got music… And you don’t have to leave the apartment
The music industry still struggles to find the right business model, but consumption has grown tremendously and 95% is downloaded illegally…

News on Demand
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You want news? – You got news… Tailored to your interests news…
Late ‘08 Rupert Murdoch said that all News Corp. media will be made available online for a access fee basis.

Now we are more like…
Point of Consumption
Requirements
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Where we are…
Content & Advertisement
We appreciate the long tails as much as the short head
We are pulled to content
We share, collaborate and cooperate
We live online just as much as we live offline
We multitask
Now we …
Google things
Twitter thoughts
Facebook friends
YouTube phone captures
Skype mom & dad
Flickrour photos
Digg/Reddit web spaces
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Britain now
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If we have to make a cloud of Britain’s contemporary life , the word “Digital” will be the biggest tag…
Unfortunately, the rest of the world is to travel a lot to reach this level…
Source: Digital Britain report: business reactions

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The user talks….

But what the future holds?...
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Pronunciation
Rhymes: -ɛnd
Noun
Singulartrend
Pluraltrends
trend (plural trends)
An inclination in a particular directionThe trend of stock-market prices is generally upwards.
A tendencyThere is a trend, these days, for people in films not to smoke.
A fad or fashionstyle
(mathematics) A line drawn on a graph that approximates the trend of a number of disparate points
Source: www.wikipedia.com

4 + 2 Things to Keep an Eye on Now
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+
+

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And aneye on this one…

Will it really be like this?
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Will we trade the real life feel and touch for the virtual one?
In “Demolition Man” Sly was not ready, but Sandra Bullock was…

Or more like that?
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And we will most likely be like…
Technology
Handheld
All around compatibility
Interactive
Multi-purpose & multi-use
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Wi-Fi here, there… It is everywhere
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Source: www.websiteoptimization.com

Virtual ID
A single point of access (login details) for the whole web space…
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Streamlined Conversations Platforms
Languages won’t matter
Places won’t matter
The user is the social object
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Traditional Media will be…
One that the user can interact with
The user is the prosumer
Optimized formats for content delivery
Live news serving
Media Platforms
Mega syndicated news portals
100% Digital platform
Customization
Personalization
Optimization
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The user delivers, optimizes, personalizes, customizes & consumes….

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Tags we should keep an eye on in the near future….
Source: Digital Standards Organization

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Emerging Media Trends

by Borislav Kiprin on Oct 14, 2009

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Emerging Media Trends — Presentation Transcript