WHAT THE @#$%^ IS WEB 2.0??? The term "Web 2.0" is commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design and collaboration on the World Wide Web. Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashups and folksonomies. AWeb 2.0 site allows its users to interact with other users or to change website content, in contrast to non-interactive websites where users are limited to the passive viewing of information that is provided to them.
Which one should you chose??? Both… actually… So answer the PHONE Tweet or FB a flight status, a promo on that Mallorca flight or simply congratulate your follower & regular customer Maria for her 32nd birthday!
Why don’t you let people tagthemselves on FB or Flickr in on their favorite seat? Wouldn’t that be great insight on your customer? How about if you link that info with you booking system? What are the chances that Jose-Maria and Pedro like the same 7A and be on Flight ?
Start blogging… Ask the CEO to post once a week Ask Jorge, the baggage handler, to describe his day Allow a stewardess to journal her day off in Montevideo … through a blog But please do not pay anybody to write flattering stories about you!!!
A picture is worth thousand words… Organize a contest on FlickR.comfor those that take photos from the Iberia planes. Show how beautiful is the world under Iberia’s wings.
Social Networks Number of fans/friends/contacts acquired Number of comments/likes to updates on status Number of discussions started on groups or pages Number of fan videos uploaded and comments on them Number of fan photos uploaded and comments on them Number of comments left on profiles Number of questions answered Share Networks Number of times the photo or video has be viewed Number of times the photo or video has been favorited Number of friends/subscribers to your account or channel Number of links/embeds to photo of video Number of comments photo or video has obtained Number of video responses Rating level of video or photo by users Publishing Networks Number of active members Number of new subscribers Number of posts made Number of replies to posts you make Number of private messages you receive/answer Measure and
The user is all these things I don’t see why you cannot be, either… You?
BorislavKiprin MDMK2010 IE Business School e: email@example.com b: http://borislavkiprin.wordpress.com twitter: @borislavkiprin LinkedIn: http://www.linkedin.com/in/borislavkiprin