Why Web Portals?Never pretend!Never be afraid!Never give up!Never Hide!By Elena Ibanez & Borislav Kiprin

What Portals are about?“A web portal presents information from diverse sources in a unified way. Apart from the standard search engine feature, web portals offer other services such as e-mail, news, stock prices, information, and entertainment. Portals provide a way for enterprises to provide a consistent look and feel with access control and procedures for multiple applications, which otherwise would have been different entities altogether” (Wikepedia.com)By Elena Ibanez & Borislav Kiprin

Portals & eCommerceAOL: 48 Mn Users, 7% of which(3,4 Mn) visit the eCommerce pageYahoo: 44,8 Mn users, of which 13% (5,8 Mn) visit the eCommerce siteMSN: 33,2 Mn users, of which 3,6% (1,2 Mn) visit the eCommerce siteBy Elena Ibanez & Borislav Kiprin

AOL: 48 Mn Users, 7% of which(3,4 Mn) visit the eCommerce page

Yahoo: 44,8 Mn users, of which 13% (5,8 Mn) visit the eCommerce site

MSN: 33,2 Mn users, of which 3,6% (1,2 Mn) visit the eCommerce site

Benefits of Investing in PortalsNumerous opportunities for add displayLarge user baseEasy set up & MaintenanceBrand Awareness Buzz Creation – i.e. New Collection out!!!Different visual format opportunities - banner ads, 3D, pop up us, widgets, apps etc.Increases in SERP (more links from quality sites)Portal campaigns are more effective in terms of CPC (less traffic - more quality)Opportunities for micro-targeting - portals for women, for cool hunters etc.By Elena Ibanez & Borislav Kiprin

Budget Allocation NeededBy Elena Ibanez & Borislav Kiprin