Ask yourself, What do the slogans or phrases really mean? Is there a legitimate connection between the main idea and the true meaning of the slogan or phrase being used? What are the merits of the idea itself if it is separated from the slogans or phrases?
Glittering Generality Example If you want to be brighter, you’ll support Bill Brite. Look on the bright side! Vote for Bill Brite ! Clipart-Microsoft Office XP 2002
plays on deep-seated fears; warns the audience that disaster will result if they do not follow a particular course of action.
Example: an insurance company pamphlet includes pictures of houses destroyed floods, followed up by details about home-owners’ insurance.
Ask yourself, Is the speaker exaggerating the fear or threat in order to obtain my support? How legitimate is the fear that the speaker is provoking? Will performing the recommended action actually reduce the supposed threat?
Fear Example If you don’t enlist, no one is safe including Lady Liberty; the Germans are animals and will attack all that we hold dear…
How do we make sure that we are making informed choices, instead of allowing others to sway us in our decision-making?