Sm for play on


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  • This is a spacer to allow people to arrive.
  • Let’s play Splat! We can start with everyone in a circle.
  • Who remembers partner to partner? Let’s play a quick round… Q1: Explain your experience with social media. Q2: Do you have a strategy while using SM? After this we’ll sit down (preferably in a U-shape)
  • Our objective is to increase opportunities for play. This may be seen by providing more play spaces, increase play in schools (recess, PE, play in classrooms), more kids playing outdoors, and others (community members, schools, the government, organizations) acknowledging the value of play. Raise of hands: How many people’s partners had experience with SM? How many had a strategy or significant experience? There are many knowledgeable people in this room. We’re hear to share some great examples of people using SM for the play movement; we will then set up a platform for all of us to work together to explore the power of social media for our movement. I am… and I am… (briefly identify ourselves, our organization, our role, and our experience with online networking)
  • We’ve played and made our introductions. We’ll will share a bit from one SM expert. Then get into some case studies of SM for play. We’ll summarize some tips from these case studies. After that we’ll give you some basic steps to getting started/expanding your work. We would then like to get in small groups to create some sample (or maybe even future) uses. And we’ll close.
  • She is… SM for non-profits guru, also big on the free agent/individual. Read her blog, check her Facebook, and book. Oh and she personally raises money for children in Cambodia.
  • (*I’d like to recreate this diagram with some playful images, etc.) Begin by listening. Try it out. Create a profile, “like”, “follow”, read what others are saying about play, physical activity, communities, childhood obesity, recess, play spaces, etc. (We’ll put a list of influencers online for you to explore later.) Then engage in the conversation—comment, retweet, reply, let people know what you think. Now create your own social content. What are you doing? Okay time to create BUZZ (we’ll share some of these with you.) And finally build a network.
  • Lenore is a writer. She wrote a column in the NY Sun April 1, 2008 about letting her 9-year-old sun take the subway alone and was soon named the “world’s worst mom”. She wants to dispel the myth that our neighborhoods are more dangerous today than they were when we were kids. She also wants to give kids the chance to gain the independence we once had to be outside and play! Her blog began immediately following this incident. Her book came out April 2009. Her posts often have 50-hundreds of comments discussing the rights for kids to play and worries that parents have to providing a safe environment for kids. Last spring she created a campaign May 22 “Take Our Children to the Park…And Leave Them There Day.” Not only did she create a buzz of conversation, but she was able to encourage many parents to provide a little more independence for their kids that day. She does them by guest blogging and providing a space for guest bloggers.,, The Sunday Times UK, the stir on cafemom, parentdish, huffingtonpost, NY Daily News, NY Sun, MSNBC, etc.
  • Eight parents decided they wanted to bring more opportunities for their kids to play one summer. They started a group on the KaBOOM! network challenging themselves and others to explore a new park each day of the summer. They share their adventures online through photos and blogs both on the KaBOOM! network and on their personable blogs to stem others to explore new parks and encouraging others in their communities to enjoy their local parks.
  • The Irvine, California Adventure Park was about to be bulldozed when community members stepped up to defend one of three adventure parks left in the US. They began a blog and a Facebook Page just a month ago. They already have over 400 fans, they have attended and share a video clip of the city council meeting, arranged a rally, been in the news, been featured on other blogs, and created a mailing list. They are currently work on this cause and have connected with others who are prepared to continue to fight.
  • Outdoor play groups.
  • Still trying to decide which example to use.
  • These are tips from the case studies. This could use some graphic.
  • This can be exanded a bit.
  • This is just a basic outline. I would like to use some of the pieces form Beth Kanter’s Social Media Game: http://
  • Sm for play on

    1. 1. Using Social Media to Advance the Play Movement You’re in the… #playon2010 session
    2. 2. <ul><li>Let’s play! </li></ul>
    3. 3. Quick Survey <ul><li>Who knows? </li></ul>
    4. 4. Using Social Media to Advance the Play Movement with Kerala Taylor Beth Kimberly Manager, Social Media Manager Online Content & Outreach KaBOOM! Playworks
    5. 5. Agenda <ul><li>Game & Introduction </li></ul><ul><li>From the expert </li></ul><ul><li>Case Studies </li></ul><ul><li>Tips </li></ul><ul><li>Steps </li></ul><ul><li>Small Groups </li></ul><ul><li>Close </li></ul>
    6. 6. Beth Kanter
    7. 7. Social Media Diagram
    8. 8. We want results! <ul><li>Work online can create results offline. </li></ul><ul><li>We’d like to advance the play movement by: </li></ul><ul><li>Increasing playtime in schools </li></ul><ul><li>Adding playspaces/play in our communities </li></ul><ul><li>Getting kids playing outdoors </li></ul><ul><li>Seeing and hearing others (schools, community, government) acknowledge, or even promote, the value of play </li></ul>
    9. 9. Free Range Kids Lenore Skenazy
    10. 10. Park-A-Day Summer Challenge
    11. 11. Defend Adventure Playground
    12. 12. Active Kids Club
    13. 13. Recess example
    14. 14. Tips Lenore: connect to other bloggers, use controversy to your advantage Park-A-Day: share your story, use establish networks Defend Adventure Playground: find like-minded folks, utilize the help of local and far Active Kids Club: share offline adventure online to increase the community, let others share the power Recess: use online efforts to mobilize the community
    15. 15. Steps <ul><li>Try it out. Listen! </li></ul><ul><li>Join the conversation—networks, comments, retweets, replies. </li></ul><ul><li>Create valuable content. </li></ul><ul><li>Mobilize both online and offline! </li></ul>
    16. 16. Groups What’s your goal? Ex: Organize a play day, increase recess minutes, create a new play space, organize an outdoor playgroup, show your city council that play matters What tools will help? You can only pick 1-3! Ex: Facebook, Twitter, LinkedIn, Ning, blogging, an network we mentioned or you know about Identify 5-10 steps to make it work! Ex: Hold community meetings, guest post on others blog, write a letter to the editor
    17. 17. Thank you! Kerala Taylor Beth Kimberly [email_address] [email_address] Look for these slides and more on
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