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Social media channels have transformed customer service forever. No longer are consumers willing to be put on hold, wait for the next available representative or press 1 for… Today’s “I want it now” customers expect instant responses from their favorite brands. Instead of shying away from social media, businesses must leverage their social channels to spread a positive brand reputation, to connect happy customers, and to step up their customer support efforts.Happy customers who get their issues resolved tell an average of four to six people about their positive experiences, according to the White House Office of Consumer Affairs. It pays to treat your customers well, not only for the repeat business, but also to gain the positive word-of-mouth consumers who broadcast across social media. Satisfied customers can become your most influential brand ambassadors. They’ll help to answer customer service questions posted online and also tout their own positive experiences with your business.