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Bethany Kessler: Social Media Specialist
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Bethany Kessler: Social Media Specialist

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A slideshow of Bethany Kessler's social media campaigns and sample work. Please feel free to follow me @Its_BKess on Twitter and thanks for viewing!

A slideshow of Bethany Kessler's social media campaigns and sample work. Please feel free to follow me @Its_BKess on Twitter and thanks for viewing!

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Transcript

  • 1. Bethany KesslerSocial Media SpecialistSocial Media Campaign Samples
  • 2. 1. My Social Media Philosophy for Businesses2. Portenzo Campaign Samples3. True-Dose Pets Campaign Samples4. City Holistic Campaign SamplesOverview
  • 3. My Social Media Philosophyfor BusinessesThe Ultimate Rule for IncreasingBrand Awareness & Sales:The 3 E’sUse social media too…
  • 4. Portenzo Campaign SamplesCampaign: For Our FansImplementation: I installed a Fan Gate tab to generatenew Likes by promoting 10% off coupon. I alsopromoted this campaign through e-newsletter, Twitter,and Google+. Graphics designed by Bethany Kessler.Goals: Increase Facebook reach by 20%Results: +1300 coupons were downloaded increasingLikes by 40%.
  • 5. Portenzo Campaign SamplesCampaign: For Our Fans
  • 6. Portenzo Campaign SamplesCampaign: For Our FansTwitter PromotionGoogle+ Promotion
  • 7. Portenzo Campaign SamplesCampaign: Voting ContestImplementation: I installed a Facebook Voting Contesttab to generate new Likes on Facebook. I alsopromoted this campaign through e-newsletter, Twitter,and Google+. Contest banner designed by BethanyKessler.Goals: Increase Facebook reach by 20%Results: This campaign generated +700 entries and newLikes on Facebook.
  • 8. Portenzo Campaign SamplesCampaign: Voting Contest
  • 9. Portenzo Campaign SamplesCampaigns: Instagram & PinterestImplementation: I installed a Facebook tab for Portenzo’sInstagram feed for customers to use hashtag #portenzo. Ialso built Portenzo’s Pinterest page from scratch to increaseweb traffic.Goals: Increase brand engagement and followers onInstagram and use Pinterest to generate more web traffic tothe product pagesResults: The Instagram campaign generated +100 Instagramhashtag posts. Pinterest became the 4th highest referralsource for Portenzo’s web traffic.
  • 10. Portenzo Campaign SamplesCampaign: Instagram
  • 11. Portenzo Campaign SamplesCampaign: PinterestEach pin links to aproduct page.Other pinsrepresented our brandand engaged withpinners beyond ourproducts ie: Made inthe USA pin board.
  • 12. True-Dose PetsCampaign SamplesCampaign: Free Product SampleImplementation: I launched the free True-Dose Calmingsample promotion on Facebook and shared promo in e-newsletter and on Twitter. I also ran a Facebook ad linking tothe promo landing page to increase campaign traffic.Goals: Increase Facebook Likes and salesResults: This campaign generated 160% more Likes! It alsosignificantly increased email database and sales of the True-Dose Calming product.
  • 13. True-Dose PetsCampaign SamplesCampaign: Free Product Sample
  • 14. City HolisticCampaign SamplesCampaign: E-Newsletter Sign Up &Ad Listing PromotionsImplementation: I designed two lead generation forms andplaced them on the website and Facebook. I also promotedthese forms on Twitter and LinkedIn to increase activity.Goals: Increase email database and paid ad listings on thesiteResults: These were ongoing campaigns that increased CityHolistic’s email database by 60% and 38% new ad sales.
  • 15. City HolisticCampaign SamplesCampaign: E-Newsletter Sign Up &Ad Listing Promotions
  • 16. City HolisticCampaign SamplesCampaign: PinterestImplementation: I built the City Holistic Pinterest pagefrom scratch to increase links to the website and alsocurate content around the brand.Goals: Increase web traffic and Pinterest page activityResults: Pinterest had become one of the top referralsources for web traffic.
  • 17. City HolisticCampaign SamplesCampaign: Pinterest
  • 18. Thank you for viewingBethany Kessler’sSocial Media Campaign Samples…And please follow me on Twitter @Its_BKess oremail bethanykessler@yahoo.com