Improve Marketing Campaign Results

Are You Looking to Tread Water, orIncrease Your Campaign Results?
How to Significantly Improve Your Marketing Results in 8 Easy Steps

Confirm Your Contact’s Name
1
Make Sure Your List is Still Fresh
2
Certify Accurate Mailing Information
3
4
If You Improve Your Targets, You’ll Improve Your Results
Check For Discrepencies
2

Remove Non Targets
5
Focus Your Efforts
6
Remove Duplicates
7
8
If You Improve Your Targets, You’ll Improve Your Results
Don’t Generalize Titles
3

Great Targets =
Great Results
40% of Your Marketing Campaign Success Depends on the Quality of your Targets List
4

1. Confirm Your Contact’s Name
If you don’t reach out to the right person, it won’t lead to conversions.
Your data drives your message, offer and creative strategy, not the other way around
5

2. Make Sure Your List Is Still Fresh
Your contacts & sales leads are decayingat an average rate of 24% per year.
If a chunk of your list is over 12 months old, consider a phone call to validate your information before starting your campaign
6

3. Certify Accurate Mailing Information
7 out of every 100 standard mail pieces are disposed of by USPS.
USPS will even give you a discount on postage if you can provide them proof of CASS certification
7

4. Check For Discrepencies
3% of all mail sent is undeliverable and 40 million change of addresses (COA) are filed annually.
Work with a partner that will include this as part of their services.
8

5. Remove Non Targets
Targeting existing customers, as well as competitors and employees wastes money.
Keep track of suppression files for customers, competitors, and employees.
9

6. Focus Your Efforts
Betting on the law of large numbers—casting a wide net to increase responses is counter-productive and wastes $$$.
Sending any more than 10 to the same mail room is likely to end up in the garbage.
10

7. Remove Duplicates
By standardizing your data through CASS (tip #4), identifying duplicates will be much easier.
Use exact matches first, then match against a subset of different fields until you’ve isolated a unique list of contacts.
11

8. Don’t Generalize Titles
Generalizing your list with first name “IT” and last name “Manager” is the fast path to your mailings demise.
With social networks or simple online searches, you can have high results finding the right contact and title.
12

Do You Need to Know…

… if there additional companies that resemble our best customers where we do not have a relationship today?
… it is possible to lower costs while increasing the effectiveness of our existing demand generation efforts?
… what marketing or sales efforts are going to provide the largest return in the shortest timeframe?

If so, Click herefor a free 20 minute consultation cutomized for you and your marketing and sales needs
13