future of the newspaper industry, if you’re not any of the following skip to the last page news
publisher, news manager, news editor, news marketer, just interested in newspapers, we are
grateful to newspapers for they’ve freed the press, for new size and formats, interesting and
niche papers, flexible delivery options, gazillions of promotions and material better news
design, so much opinion, really newspapers have done so much for us, but still something is
strangely wrong because today, nobody wants to read yesterday’s news, and surely no one
wants to read news they’re not interested in, yes! readership may be cute but don’t feed readers
like sheep, readers don’t want to read all the stuff that is being dictated by editorial teams, and
readers certainly don’t want to buy several papers to get the opinion they're looking
for, besides, we can do all these things much easier online
bulentkeles.com
future of the newspaper industry series
grateful to
newspapers

if you’re not any of the
following skip to the
last page
• news publisher
• news manager
• news editor
• news marketer
• just interested in newspapers

we are grateful to
newspapers for…

they’ve freed the press
literally! they did

for
new size
and formats

for
interesting/niche
papers

so
much
opinion

flexible
distribution
options

for
better
news design

and for
the gazillion of
promotions & material

really newspapers
have done so
much for us

thank you
newspapers

but something is
strangely wrong
because still

we are
fed with
yesterday’s
news

and we’re constantly given
news we’re not really
interested in

yes! high readership looks cute
but don’t feed us
like sheep

we don’t want
your dictating news and opinion

and we certainly don’t want to buy
several papers
to get the opinion
we’re looking for

besides

online news is
free too
and…

it’s
personalized and
customizable

laptop, iPhones
and digital assistants
are handier

high-speed
internet
is cheaper
and
more accessible

and
we can’t wait
yes!
to save
the trees

don’t you think it’s
time for a change?

coming up next
newspaper readershift

thank you
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