The Tech Pieces Birla – ZopNowhttp://bkbirla.in/
Agenda• Jokes• Intros• Even more stupid jokes• What is eCommerce• Understand all pieces in desi terms• How to decide what tech to use
Rules• Interrupt me I don’t have many slides• Sleeping is fine, snoring is not• I don’t know all the answers so I reserve the right to say I dunno.• I might not be able to reveal lot of data about my company• I am available for follow up discussions outside the hall after the session.
Who am I?• IIT Kanpur ( entered and exited with great difficulty )• Worked with Infosys and Amazon• CTO at Asklaila• Chief Music Officer at Bhoole Bisre Geet• Chief Food Officer at Potluck Restaurant• RJ with a radio station ( Radiowalla.in )• Poet at large• A PJ artist• The only guy in shorts in this black suit conference
About my company• ZopNow started in Oct, 2011• Our tag line – Be Lazy, Buy Easy• Online hypermarket• We stock over 7000 SKUs• Our customers come to us 3-4 times a month• 25+ SKUs in every order and Rs 1500 as avg basket size• Nandini Goodlife tetra pack milk is the most sold SKU• Fastest eCommerce company - We do 3 hr delivery in Bangalore of daily needs• Mobile orders are bigger compared to web orders
Let us start with a PJ• What comes after e-Commerce
F-commerce• When you don’t get your e-Commerce right, all the F words come to your mind• Why the fruit tech guys charge so much• What the fruit do all these acronyms mean• Is eCommerce fruiting rocket science ( racket science )• I have the best site and price but nobody comes here. What the fruit.
What is eCommerce after all• MISC - Massively Integrated Supply Chain• A supply chain is a system of organizations, people, technology, activities, information and resources involved in moving a product or service from supplier to customer.• Key is optimizing it by controlling various aspects of it.
ZopNow timeslot issue• We operate on 4 slots – 9-12, 12-3,3-6,6-9• Orders used be maximum in morning slot• Since this slot was the first slot for maximum duration of time• Leads to peaks and valleys in workload which leads to bad people utilization• 9-12 has lot of traffic on roads
ZopNow timeslot solution• Introduced 25% more Zoppies for 12-3 and 3-6 slot• The customers behavior completely changed after that• Changed customer behavior for business benefits• In next stage we will make it dynamic
Massively Integrated Supply Chain• Automation of all processes is just the beginning• They key is in understanding their inter play
Inventory Supplier Logistics Warehouse Mgmt Relations Platform MgmtOrdering Content Customer MarketingPlatform Mgmt Service Hosting / BI
Ordering System• AKA – website or phone• Understand what will work in your domain• Understand offline process, if any in that domain• Spend time in shops and see how customers interact with products• If you are on web, SEO is key• Eg. We did a visible shopping basket because number of SKUs is high’• Lot of eCommerce companies are already doing 10% biz on mobile• Swayamvar Shopping
Marketing• AKA – Mere Karan Arjun aayenge• Why so many black suits?• SEO is the key but it will fall flat without technical depth• SEO is like walk-ins in off line world• Social – sharability of the content is key – Laziness Contest – Multi Tasking event• Landing Page optimizations• Promotions platforms
Hosting• Once upon a time there used to be something called “Server Room”• Cloud is like bachelors sharing a flat.• The rent gets shared and reduces cost.• All of a sudden some friends land up and you can still squeeze them in – elasticity.• And you hire a maid to manage all the dirty linen.
BI• AKA - Costly Common Sense• Usually used to justify what you think with data• Start with Excels• Excels can be connected to databases• There is a lot you can do with them• Use Google Analytics• Use online docs and forms
Customer Service• AKA – when the customer gets fruited• Use SAS solutions for tickets• Use cloud telephony – many numbers behind one number• Do it yourself for angry customers• Write personal mails• Don’t outsource if possible
Key to Tech Decisions• Don’t build a 10 lane highway and ride a bicycle on that• The cost of the medicines is dependent on the doctor you choose• You won’t learn things in conference rooms, be out there• Use online docs/forms.• The best code is which is not written.• Spend money as you see revenue.
Disclaimer• All the characters depicted here are actual people I have met and advised and are not fictional. The people who have followed my advise are still cursing me and I am on the run.
Mrs Arora• Homemaker of 18 year exp• Can spend 5 hrs in a apparel shop without buying anything• Uses FB a lot but does not know much tech• Has very limited budget• Has lots of time as her kids take care of themselves now
Tech solution for Mrs Arora• Build FB community• Use online docs• Get into a niche• Spend time talking to your customers and build relations• Cost - Zero
Mr Gupta• Runs a supari business for years• Inherited from parents• Knows all the suppliers in Rajsthan• Has deep relationship for them for decades• Does not use internet
Solution for Mr Gupta• Check out marketplaces first• Get used to the concept of selling online• Understand how to convey your value proposition• If market place gets traction, get into readymade platforms ( SAS )
The Shah boy• Rich father who has made lot of money• His father loves him enough that he can spend 1-2 cr on it• He knows a little bit of tech jargon
Solution for The Shah Boy• Get a technical partner onboard• Value your dad’s money
Abhinav dude• Passed out of NIT• Can generate 5 kgs of code in 5 mins• Knows so many buzz words
Solution for Abhinav dude• Don’t write code• First see if existing options are good enough• Copy DB schemas if you decide to write code from open source platforms• Remember the best code is which is not written
Moral Science• Don’t build a ten lane highway to ride a bicycle• Techies will convince you that a twenty lane highway is needed• Wrong doctor gives costly medicines• Use online docs/forms• Use SAS – software as a service• Cloud can prevent you from a rainy day• Don’t take the crap from techies. Question it.• Don’t waste money. It takes a lot of effort to earn it.