HDR, like many other businesses, work in an increasingly mobile, globallydistributed and collaborative world. Work processes are shared between offices in the United Kingdom, Canada, the United States, Korea, India and the Middle East. Teams are formed for each new project that may span several offices at one time. Our culture relies on Information Technology’s ability to provide competitive tools to operate locally while leveraging talent globally. Of course, there is more to the question than JUST working together. They need to do it quickly and at a reasonable cost. Simply adding more and more bandwidth to locations that have a variable number of employees is cost prohibitive. Plus, just adding bandwidth doesn’t necessarily solve the problem.Try to form this picture with hands.Anyone figured it out? Try teaming with someone else. Get it? You can’t do it alone!As a visual learner this image really speak to me. What I took away from this image is that while we are operating in a global marketplace, it is that local human touch that really makes the difference for our clients and projects.
This session will provide a brief overview of HDR’s business environment. We will review the decision making process that we followed. Finally, we will review the results of HDR”s implementation of WAN Accelerators. If we have time in the end, we will have an open group discussion of experiences testing, creating business cases and running Acceleration devices.
Currently #13 on the ENR list of top 500 design firms moving up three spots from 2007. The Zweig Letter, 2008"Hot Firm 2008 List“ #27 - Hottest Firm
As you can see, we have over 170 offices world-wide. We are primarily in North America, with office in London, and the Middle East.
#8 - Top 20 Transportation
#7 - Top 20 Sewer/Wastewater
"Construction & Design Survey" #1 - Architectural Firm in Healthcare Design in 8 of the last 10 years and the last 6 years straight.
Competition: Very competitive industrySophisticated Clients: like the General Services Admin, Corps of Engineers (USACE), Mayo Clinic and Cleveland ClinicGlobal: Projects across North America, UK, Europe, Middle east, India and Asia.Growth: In 2003 we had just under 4000 employees, now more than 7000.Faster, Better, Cheaper: Multiple phase deliveries where they can start laying foundations and steel before design is complete, desire for fewer changes in the field and delivering at a lower TCO.Collaboration: Working within the company in dispersed offices and with external parties General Contractors and Clients.Security: Concerns about intellectual property protection and with whom we share this information.
Must have the capabilities and capacity to provide services to meet customer demands and then be able to support those services both in the short and long term.Even though we are a full service firm, we often team with other firms, consultants and contractors to win work.Since our teams are typically dispersed we must be able to work as if we are shoulder to shoulder even though we are separated by hundreds of miles.Over 50% of our computers are now laptops. We spent $62 Million on travel last year. We are a mobile enterprise.The Internet is key to our ability to collaborate even if we aren’t in the office. It is also key for hooking up all those partners. Finally, it is becoming more important as an application delivery platform (SaaS or Cloud Computing).Our files are big. We are very visually based which means lots of pictures and large model files.
Smaller markets where we have a presence but need to share national experts.Culture – it’s how we work. Survival – it’s how we win.
We have a Data Management application called Architecture Windows Data Manager. It allows people to check out files from a server, packages all the CAD files with their reference files, zips and copies them to the user’s computer where he/she can work on them. Built into the application was a time logging capability. We used that application to track how much time it took to deliver files to the computer. As you can see here the disparity between files opened locally (Omaha to Omaha) and those opened remotely (Omaha to Alex).
Other vendors – Cisco, Juniper, Tacit now part of Packeteer.
Save time waiting for files. Enable work sharing between dispersed offices.Reduce bandwidth increases over time.
We have 52 installed now.Current on releases, acquisition proved this point.
This is the second facility collaboratively built by this team. The team uses Riverbed WAN Acceleration technology to allow teams from Phoenix, Omaha, Culver City and Portland
We have several offices working together on the project.
I’ll let you read this on your own. I want to point out the key points. One, they wouldn’t have been able to operate locally and share expertise globally without this technology. Also, it allowed people to work in the own office, near their own homes and at the end of the day be with their own family and friends. How many of us and our collogues would love to do that?
Improvements are 5:1, 4:1, 3:1 better with WAN Acceleration.
We now have an understanding of HDR’s business environment; how we made our Acceleration decision; and what kind of results we achieved. Now, you too can have a competitive tool for operating locally while leveraging talent globally.
HDR Riverbed Zwieg White
Presenting…Director of Systems for HDR’sArchitecture CompanyBrandt.Karstens@hdrinc.comBrandt Karstens12/9/08 HDR Confidential 1
WAN Accelerators A Competitive Tool for OperatingLocally and Leveraging Talent Globally 6/4/08 HDR Confidential 2
Topics Overview of HDR’s Business Environment HDR’s Acceleration Decision Making Process Results6/4/08 HDR Confidential 3
Topics Overview of HDR’s Business Environment6/4/08 HDR Confidential 4
One Company, Many Solutions A professional services firm recognized for its vision, value, a nd service to clients, commu nities and employees since 1917.6/4/08 HDR Confidential 5
HDR Business ModelClients Relationships are keyNational Expertise Marketed from a Strong LocalBaseEmphasis on Values, Ethics and Financial DisciplineBroad Based Employee OwnershipLong-Term Sustainable Growth 6/4/08 HDR Confidential 6
InternationalHDR has worked in 53 countriesHDR worked on projects in: Canada Panama England Poland France Puerto Rico Germany Holland Jordan Mexico Taiwan Korea Russia Caribbean United Arab Emirates 6/4/08 HDR Confidential 14
What drivesHDR’s use oftechnology? 6/4/08 HDR Confidential 15
IT TRENDS Customer relationships are sustained by IT capability, capacity and support More teaming with outside entities Virtual design teams and collaboration tools are necessities More mobile computing and mobile devices More focus on use of Internet technology Need to share very large files (BIM, CAD, proposals, pictures, GIS…)6/4/08 HDR Confidential 16
DISTRIBUTED COMPUTINGFits HDR’s culture and strategic business directionProvides flexibility for new capabilitiesHas significant benefit when it is part of a system wide planDrives our use of shared projects & softwareHeavily impacts our decisions on security and system managementIs supported & improved by collaboration6/4/08 HDR Confidential 17
Topics HDR’s Acceleration Decision Making Process6/4/08 HDR Confidential 18
Why WAN Acceleration? Large number of distributed offices High need for interoffice collaboration both culturally and as a matter of survival Sharing very large files Variable WAN capacity of different offices 50% of PCs are laptops6/4/08 HDR Confidential 19
Description of the Challenge Add Bandwidth B B 55 55 A A WAN Acceleration6/4/08 HDR Confidential 20
WAN effect on Work Sharing Local vs Remote AWDM Usage 1000 Time to Operate on Files in Alex from Omaha 900 Time to Operate on Files in Omaha from 800 Omaha Linear (Time to Operate on Files in Alex from Omaha) 700 Linear (Time to Operate on Files in Omaha from Omaha)Elapsed Time (Seconds) 600 500 Omaha to Alexandria 400 Omaha to 300 Omaha 200 100 0 0 50 100 150 200 250 Number of Files 6/4/08 HDR Confidential 21
Why Riverbed Steelheads?They worked! Heard about them from several competitors Reviewed three vendors Extensive internal testingMarket leadershipR&D leadershipBusiness Case6/4/08 HDR Confidential 22
Solicit baseline Define Conduct baseline performance via performance user survey Business Project metrics Managers PMs log Install WANConduct user exit before/after Accelerators in 5 survey results officesTechnical IT staffdocument metrics Review findings with steering committee Pilot plan 6/4/08 HDR Confidential 24
Results Only 5 in pilot doesn’t give full experience Phase 1 approved to install in 40 offices Accelerators stop, people call Unsolicited comments on file access improvements Increased collaboration between offices More support than some references hinted at We’ve stayed current on the releases Using the client version with great success6/4/08 HDR Confidential 26
Arizona State University - InterdisciplinaryScience & Technology Building IV Lab Facility 285,000 Sq. Ft. Partners: • HDR, Inc. • Sundt • Ehrlich Architects Project Approach: • Integrated Project Delivery • Building Information Modeling Technology: • WAN Accelerator • Mobile Client 6/4/08 HDR Confidential 27
“…happy to provide some quotable comments on the Riverbed(which I cannot speak highly enough of)The Riverbed has been a critical piece of hardware in thedevelopment of the ISTB IV project. It has allowed our office(design consultants to HDR) with an entirely different network andIT infrastructure, to share data seamlessly and in real time withour HDR teammates. At times 10 EA employees worked in theRevit model simultaneously with 10 HDR employees. While thespeed and performance could have been better (caused by EA’sinsufficient bandwidth) having centralized data sharing allowedour 2 offices to operate as one. Not sure if the project would havebeen possible without it…. EA would have had to temporarilyrelocate employees to Phoenix otherwise. “ Mathew Chaney Ehrlich Architects 6/4/08E HDR Confidential 29
WAN Accelerators A Competitive Tool for OperatingLocally and Leveraging Talent Globally 6/4/08 HDR Confidential 31
Questions Is anyone currently testing Accelerators? Does anyone else have production Accelerators installed? What has been your results? How did you sell them to management? If you could do one thing differently, what would it be?6/4/08 HDR Confidential 32
Presenting…Director of Systems for HDR’sArchitecture CompanyBrandt.Karstens@hdrinc.comBrandt Karstens12/9/08 HDR Confidential 33