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Seo 101 presentation

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Essential SEO Ingredients to get your site noticed by the search engines.

Essential SEO Ingredients to get your site noticed by the search engines.

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  • 1. Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich Beth Kahlich Digital Marketing Consultant & Trainer President - Dallas Search Engine Academy SEOTrainingDallas.com beth@seotrainingdallas.com www.facebook.com/SEOTrainingDallas @BethKahlich Next Class August 25-29
  • 2. Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich SEO 101 Search Engine Optimization Basics
  • 3. Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich Search Engines • Looking at all the information on the web • Categorizing it • Providing the best answers to people when they search
  • 4. Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich Organic Search ORGANIC PAID SERP Search Engine Results Page
  • 5. Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich Web Site vs. Web Presence • SEO is not just about your own website • You have a “web presence” – Listings on other sites (like BBB) – Social Media Profiles – Videos – Reviews
  • 6. Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich Organic Search Algorithm • The “recipe” used by the search engines to determine the relevancy of web content – and match it to the searcher’s intent when they are entering a search query
  • 7. Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich Algorithm Updated Constantly
  • 8. Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich Web Presence Needs the Ingredients  Words  On-Page Optimization  Links  Quality
  • 9. Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich Words Matter
  • 10. Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich Start with Keyword Research • Online tools available like the Google Keyword Planner Tool https://adwords.google.com/ko/KeywordPlanner/Home • Huge creative component – think about how your ideal customer looks for your business – what questions do customers ask – very, very specific topics related to your business
  • 11. Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich Be Very Specific The Dreaded “Services Page” One page that lists all your services Have additional pages that focus on each specific service that you offer or each specific product
  • 12. Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich Be Specific • Example – separate pages! – Shrub trimming – Bed weeding – Spring lawn scalping – Leaf removal – One page per very specific idea
  • 13. Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich SEOs are Smart • They said: “We can put words on a site to get it to rank higher”  Good short term results • Google’s response: Panda Update to the Algorithm Penalizes poorly written, keyword-stuffed text
  • 14. Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich Google’s Response in 2013 • Hummingbird – Less focus on specific keywords – More focus on themes of web pages – Quality words matter even more
  • 15. Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich On Page Optimization
  • 16. Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich On-Page Optimization • Make sure that the search engines can quickly tell what your page is about! • Make it super easy for them to read it – example: no text imbedded in images • Some of these are visible to the human reader, some of them are in the code of the website (HTML) – if you are using a good CMS – this is easier
  • 17. Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich The “Perfect” Page Keywords: social media marketing URL: www.mybrand.com/socialmedia Title Tag: Use Social Media Marketing to promote your business Meta Description: Find out how you can use Twitter, YouTube, and Facebook to generate business leads. Meta Keywords: social media marketing, twitter, facebook, youtube 70 characters 156 characters
  • 18. Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich Links Matter!
  • 19. Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich Website A Home Page Page 2 Page 3 Website B Home Page Page 1 Page 3 Page 2 Page 1 External Links Internal Links Internal Links and External Links
  • 20. Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich Internal Links Matter • Links within your own website are important • Link from your blog posts to other related pages/articles • Link to new pages from your home page – Allows the search engines to find new pages quickly
  • 21. Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich External Links Matter • Links from other websites to your website “can” help with your ranking • SEOs are Smart! They said: “We can build lots of links to your website”  Good short term results • Google’s Response: Penguin Update to Algorithm Penalizes sites with “bad” links
  • 22. Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich “Bad” Links • Lots of links from websites that are not relevant to your area of business • Links that look like they are manipulative – you can tell, just doesn’t look right • Majority the link text (anchor text) the same or similar keywords • More links with keyword than with your brand name
  • 23. Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich Link Building Today • Goal is to encourage quality links • Quantity is less important that quality, but together they have the biggest impact • Goal – create great, sharable information on your site that people NATURALLY want to share • Reality – Getting external links is hard work very competitive market…
  • 24. Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich Quality of Your Website Presence
  • 25. Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich Quality in Google’s Eyes • Sites with lots of fresh new content • Sites with growing numbers of links • Quality User Experience – Google sees who people interact with your site • Quality Content – that’s useful that people want to share
  • 26. Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich Lots of Fresh New Content • Web Pages • Articles • Blog Posts • Videos • FAQs • Social Media Posts and Interactions include these in a Content Plan
  • 27. Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich Growing Number of Links • NATURAL growth
  • 28. Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich Quality User Experience courtesy of www.WebPagesThatSuck.com
  • 29. Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich Quality Content People Want to Share
  • 30. Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich Ingredients for Good SEO  Words  On-Page Optimization Links Quality these are being refined all the time have good content supported by the ingredients!
  • 31. Dallas Search Engine Academy www.SEOTrainingDallas.com @BethKahlich Beth Kahlich Digital Marketing Consultant & Trainer President - Dallas Search Engine Academy SEOTrainingDallas.com beth@seotrainingdallas.com www.facebook.com/SEOTrainingDallas @BethKahlich Next Class August 25-29

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