Smx West 2013 Theater Presentation - How To Build A Balanced SEO Content Strategy
Greg Secrist Founder & CEO of Keys to Building aBalanced Content Strategy
Buykeywordarticles.com (BKA) is a one-stop shop for clients needing SEOarticles, landing pages, premium content, branded blog posts, pressreleases and much more. Dedicated account managers provide customersupport, customized order templates, scalability, and a personal touch.Hand-picked teams of American writers ensure quality and consistencywith every order. All content is SEO optimized, 100%unique, affordable, and is customized to meet the needs of the clientsaudience.
Client SegmentationSEO Agencies Individual SEO’s 90% 10% of clientele of clientele (Approx.) (Approx.)
Custom Content - Trend Line May 2012 - Feb 2013 60% 50%Percentage of volume ordered 40% 30% 20% 10% 0%
What does this trend mean?• There is much more to a content strategy than just “article marketing.”• Most SEO agencies are utilizing a wide variety of content types in their campaigns.• Content is being focused more around the reader instead of just the search engines.
So what are the keys to a successful content strategy? • Supplement traditional “article marketing” with a variety of different content types. • Branch out with different types of content within your campaigns. • Find the right content combination that provides the most value.
Thanks for listening! To learn more, visit us online atwww.buykeywordarticles.com