• Founded in 2009
• Industry Leading Content Provider
• Service SEO Agencies & Enterprise Companies
• Hand-picked & Experienced U.S. Writers
• Dedicated Writing Teams
• Account Managers
• Custom Content Creation
Who are we?
Why is good content so important?
Statistics provided by: TMG Custom Media & Marketing Tech Blog
of consumers feel better about a company that
delivers custom content
customers prefer to learn about a company via
articles instead of ads
of consumers find custom content useful
How do you create good content
that “sticks” to readers?
Understand Your Audience
Create customer personas to:
• Pinpoint who the target buyer is
• Find out what drives customer
• Learn how customers think
• Understand how and why they make
• Learn when they buy
Focused content is more meaningful
and useful to readers/customers.
Use Good SEO
• No keyword stuffing
• Use long tail keywords
• Good title tags /H1,H2 etc.
• Image alt text
• Internal/external linking
• Mobile/tablet display
"It turns out backlinks, even though there’s
some noise and certainly a lot of spam, for
the most part are still a really really big win
in terms of quality for search results.“
– Matt Cutts
Source: Google Webmaster Help
Yes they do!
• Think about “Conversational Search”
terms when planning out content ideas
• Create content that answers specific user
Why is this so important?
• Focusing on the “meaning” behind
• Paying more attention to each word
within a query
• Matching the “meaning” of a search
with pages instead of just matching a
DON’T - Over-generalize content subject matter
DO - Be specific and focused with subject matter
Bad Example: An article on “The history of roofing.”
Good Example: An article on “The differences between three-tab
and architectural shingles.”
Answering specific questions
gives content more “meaning.”
Making content “stick” is as easy as:
Understanding Your Audience
Using Good SEO
How can help?
• Extensive specialized content experience
• Easily handle high volumes
• Dedicated writing teams produce
• One point of contact via our managed
• Built to instantly become the content
extension of your agency/company
To learn more, visit us online at
Thanks for listening!