Amazing Content Creation: How to Collect the RIGHT Information - SMX East 2013

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Amazing Content Creation: How to Collect the RIGHT Information - SMX East 2013

  1. 1. Amazing Content Creation: How to Collect the RIGHT Information Presenter: Matt Secrist,VP of Business Development at BKA Content @bkacontent.com
  2. 2. BKA Content is a one-stop shop for clients needing SEO articles, landing pages, premium content, branded blog posts, press releases and much more. Dedicated account managers provide customer support, customized order templates, scalability, and a personal touch. Hand-picked teams of American writers ensure quality and consistency with every order. All content is SEO optimized, 100% unique, affordable, and is customized to meet the needs of the clients' audience.
  3. 3. How Do You Create “Amazing” Content? Format • Intro • Organization • Headers • Bullets / numbered lists • Bolding • Short paragraphs • Solid Conclusion Research • Trendy • Knowledgeable • Credible • Statistics • Sources • Purpose • ContentType • “Meaty” • Helpful Writing Ability • Creativity • Hook • Controversial • Flow • Sentence Structure • Grammar • Spelling • Point ofView Where do you start?
  4. 4. “Amazing” Content Creation Begins with the Collection of Information
  5. 5. Something to think about… When a client is unhappy with content, who’s to blame? Many times, bad content is the result of a lack of information and poor communication. Client? Writer? SEOs?
  6. 6. 2 Broad Types of Written Content: 1. Content Marketing Articles 1. i.e. SEOArticles, Premium Articles, Guest Blogs 2. Branded Content 1. i.e. website landing pages, product descriptions, Blogs, Press Releases
  7. 7. Obstacles to Information Collection: 1. Time 1. Too busy with other aspects of the business 2. Clients can be hard to reach 2. Education 1. Most clients have unreal (misplaced) expectations 2. Most clients are uneducated as to how their content is being created 3. Most clients giveWAY too much unrelated information Time Collecting Info SEO Work Managing Clients Facebook
  8. 8. Collecting Content: 7 “Must Haves” 1. Type of Content / Purpose 2. Word Count 3. Topic / Keyword / Page Name 4. Formatting Style Guide 5. Example Content 6. Audience / Point ofView 7. Special Instructions / Clear Focus ▪ Company Profile ▪ Writing Style Guide ▪ Opinions ▪ H1 and H2 guidelines ▪ Pictures / Brochures / E-Books
  9. 9. Benefits: 1. Create better content 2. Increase probability of social shares 3. Increase search engine rankings 4. Reduce revisions 5. SaveTIME!!!! 6. Save MONEY!!! 7. Educate clients 8. Make clients happy 9. Make Matt Cutts happy 10. Make writers happy (they will love you)
  10. 10. Thanks! www.bkacontent.com

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