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Zero IdeaPitch Deck

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Zero's Presentation at the Winter 2011 Business Builders Club IdeaPitch Competition

Zero's Presentation at the Winter 2011 Business Builders Club IdeaPitch Competition


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Transcript

  • 1. BLAZINGLY QUICK. REMINDERS. CALENDAR SYNC.
  • 2. The Opportunity (Our Problem)• Consumers want mobile task management.• There are plenty of iPhone / iPod Touch owners (>150m)• Utility apps are great - everyone needs something slightly different
  • 3. There are lots of solutions• OmniFocus • TeauxDeaux• Things • ToDo• Remember The Milk • ToDue• Toodledo • 2do• Evernote • Air To-Do• Wunderlist • List Builder
  • 4. We even have one.
  • 5. SeizeTheDay
  • 6. SeizeTheDayDownloads 200,000Current Downloads / Day 1,000Free Productivity Rank 65$4 Upgrades / Day 4Ad Revenue / Day $80
  • 7. There’s more than one way to skin a cat. This is our second.
  • 8. A really really ridiculously simple todo list. (with reminders)
  • 9. What We’ve Learned• People like reminders.• People like simple.• People don’t care about priority, tagging, or fancy sorting.• People really want calendar syncing. And they’ll pay for it.
  • 10. The Product Single Screen Task List Reminders NotesFreemium Model Around Cloud Sync
  • 11. The Founders• Ben Gilbert (Co-Founder) - 4th Year, Computer Science and Engineering, Entrepreneurship - Cisco, ExactTarget, CoTweet, Microsoft• Ian Kono (Co-Founder) - iOS Engineer Cisco Systems - UCLA, Computer Science (2009)
  • 12. The Team• Mike Kus (Designer, Advisor) - Renowned for work with Twitter, Airbnb, Joe Stump, etc. - http://mikekus.com• Other Advisors - Nick Seguin (Kauffman Foundation, DynamIt), Eric Kerr (AppLoop, Cloudera), [redacted (other advisors)]
  • 13. The ModelFREE $4.99
  • 14. Reel ‘Em In One free month of syncing for free.
  • 15. Financials[Redacted (costs, revenues)]
  • 16. [redacted (shown profits year 1)]
  • 17. Marketing• Our friends at the App Store• Press contacts that wrote up SeizeTheDay (CNET, Time)• Sponsorship of 5by5 Podcast Network (20k listeners/show)• Daring Fireball.net (>13k page views, well-niched)• Design Blogs
  • 18. APRIL 2011
  • 19. Demo
  • 20. W’ L v• $1,500 :) Marketing budget• Need a first week with a lot of momentum for the App Store charts
  • 21. The Future• Dedicated Mac App• iPad App• Google Calendar Integration• Task Emailing Integration• Exchange Integration• Aggregated Data Analysis / Advertising• Functional Delights as an Agency
  • 22. Thanks!
  • 23. Mmm... backup slides...
  • 24. “First and foremost, there’s simply not enough targeted,cost-effective ad inventory to make the method we usedwork in today’s climate. Because it takes so many moresales to maintain a chart position, it’s completelyimpractical to “advertise your way into the charts”nowadays.You’d easily go broke in a heartbeat attemptingto do so. With these current [ad] rates, it’s nearlyimpossible for iOS developers to get any return on theirinvestment.” http://taptaptap.com/blog/kill-yr-ads-the-donts-of-iphone-app-marketing/
  • 25. http://blog.riverofnewsapp.com/2010/10/how-much-money-can-you-make-on-app.html