Startup Weekend Columbus 2011                         Dan Rockwell                         Chief idea Guy                 ...
if you want to believe, buildsomething, a pitch deck is crap
a protobake is functional codeexample of something youwant to make on a MVP levelto help faciliate conversationbetween you...
protobaking2009                               today 10 concepts      7 concepts   16 concepts made for         made for   ...
STATE OF BAKINGthe good                the badeveryones baking        over designpivots are OK           paranoid noobsSPE...
ENEMIES OF SPEEDperfection                   over designcrappy communication         over organizeentering the valley of m...
I AM THE UNMET NEEDI CAN RELATE TO THE UNMET NEED     I BET THEY’D DIG THISTHE TREND/GUT TELLS ME THERE’S       SOMETHING ...
STARTUPS   AREEMOTIONAL
ART OF INTEREST
NO ONE WANTS TO MISS OUT ON ALL NATURAL, DOWN  HOME, HONEST TO GOD, HELL YES ITS IN MY PANT$        TRACTION.
YOUR CONFIDENCE IN TRACTION THATS BACKED BY EVIDENCE ISYOUR GREATEST BARGAINING CHIPTOWARD LEVERAGED INVESTMENT
MEASURE EVERYTHING
5 WAYS TO BE REALLY INTERESTING1, SOLVE A PASSIONATE, BIG FISH, IN YOUR     FACE, COME TO JESUS PROBLEM       OR IMPROVE A...
experiments rule   build a biz
THE FRANKEN CUP
RESOURCES
THANK YOUDan Rockwell - @floozyspeak, @bigkittylabs, dan@bigkittylabs.com
Protobaking by Dan Rockwell
Protobaking by Dan Rockwell
Protobaking by Dan Rockwell
Protobaking by Dan Rockwell
Protobaking by Dan Rockwell
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Protobaking by Dan Rockwell

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Protobaking by Dan Rockwell

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Protobaking by Dan Rockwell

  1. 1. Startup Weekend Columbus 2011 Dan Rockwell Chief idea Guy twitter: @floozyspeak contact: dan@bigkittylabs.com lifetime futurist 11 years working in user experience 3 years in making stuff fast bigkittylabs.com
  2. 2. if you want to believe, buildsomething, a pitch deck is crap
  3. 3. a protobake is functional codeexample of something youwant to make on a MVP levelto help faciliate conversationbetween you, your customer,team and investors.
  4. 4. protobaking2009 today 10 concepts 7 concepts 16 concepts made for made for made for ourselves lextant startups 33 concepts 1 concept a in 3 years month
  5. 5. STATE OF BAKINGthe good the badeveryones baking over designpivots are OK paranoid noobsSPEED is KING WAR on talentvaried platform hall of assumptions SPEED is FRIEND
  6. 6. ENEMIES OF SPEEDperfection over designcrappy communication over organizeentering the valley of meh building on a fault linelosing your user frame of not focusing on cashreference
  7. 7. I AM THE UNMET NEEDI CAN RELATE TO THE UNMET NEED I BET THEY’D DIG THISTHE TREND/GUT TELLS ME THERE’S SOMETHING HERE
  8. 8. STARTUPS AREEMOTIONAL
  9. 9. ART OF INTEREST
  10. 10. NO ONE WANTS TO MISS OUT ON ALL NATURAL, DOWN HOME, HONEST TO GOD, HELL YES ITS IN MY PANT$ TRACTION.
  11. 11. YOUR CONFIDENCE IN TRACTION THATS BACKED BY EVIDENCE ISYOUR GREATEST BARGAINING CHIPTOWARD LEVERAGED INVESTMENT
  12. 12. MEASURE EVERYTHING
  13. 13. 5 WAYS TO BE REALLY INTERESTING1, SOLVE A PASSIONATE, BIG FISH, IN YOUR FACE, COME TO JESUS PROBLEM OR IMPROVE AN IDEA BY 5% 2, WORK YOUR ASS OFF TALK TO YOUR CUSTOMERS 3, DELIVER ON THE PROMISE, TELL STORIES 4, BAD ASS TECHNOLOGY FAKED OR OTHERWISE 5, EVOKE OPPORTUNITY
  14. 14. experiments rule build a biz
  15. 15. THE FRANKEN CUP
  16. 16. RESOURCES
  17. 17. THANK YOUDan Rockwell - @floozyspeak, @bigkittylabs, dan@bigkittylabs.com

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