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Protobaking by Dan Rockwell
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Protobaking by Dan Rockwell

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Protobaking by Dan Rockwell

Protobaking by Dan Rockwell

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  • 1. Startup Weekend Columbus 2011 Dan Rockwell Chief idea Guy twitter: @floozyspeak contact: dan@bigkittylabs.com lifetime futurist 11 years working in user experience 3 years in making stuff fast bigkittylabs.com
  • 2. if you want to believe, buildsomething, a pitch deck is crap
  • 3. a protobake is functional codeexample of something youwant to make on a MVP levelto help faciliate conversationbetween you, your customer,team and investors.
  • 4. protobaking2009 today 10 concepts 7 concepts 16 concepts made for made for made for ourselves lextant startups 33 concepts 1 concept a in 3 years month
  • 5. STATE OF BAKINGthe good the badeveryones baking over designpivots are OK paranoid noobsSPEED is KING WAR on talentvaried platform hall of assumptions SPEED is FRIEND
  • 6. ENEMIES OF SPEEDperfection over designcrappy communication over organizeentering the valley of meh building on a fault linelosing your user frame of not focusing on cashreference
  • 7. I AM THE UNMET NEEDI CAN RELATE TO THE UNMET NEED I BET THEY’D DIG THISTHE TREND/GUT TELLS ME THERE’S SOMETHING HERE
  • 8. STARTUPS AREEMOTIONAL
  • 9. ART OF INTEREST
  • 10. NO ONE WANTS TO MISS OUT ON ALL NATURAL, DOWN HOME, HONEST TO GOD, HELL YES ITS IN MY PANT$ TRACTION.
  • 11. YOUR CONFIDENCE IN TRACTION THATS BACKED BY EVIDENCE ISYOUR GREATEST BARGAINING CHIPTOWARD LEVERAGED INVESTMENT
  • 12. MEASURE EVERYTHING
  • 13. 5 WAYS TO BE REALLY INTERESTING1, SOLVE A PASSIONATE, BIG FISH, IN YOUR FACE, COME TO JESUS PROBLEM OR IMPROVE AN IDEA BY 5% 2, WORK YOUR ASS OFF TALK TO YOUR CUSTOMERS 3, DELIVER ON THE PROMISE, TELL STORIES 4, BAD ASS TECHNOLOGY FAKED OR OTHERWISE 5, EVOKE OPPORTUNITY
  • 14. experiments rule build a biz
  • 15. THE FRANKEN CUP
  • 16. RESOURCES
  • 17. THANK YOUDan Rockwell - @floozyspeak, @bigkittylabs, dan@bigkittylabs.com

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