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This presentation was given by B.J. Schone and John Polaschek at DevLearn 2009. It covers many aspects of blogging in a corporate environment, and it includes a case study about WordPress at Qualcomm.

This presentation was given by B.J. Schone and John Polaschek at DevLearn 2009. It covers many aspects of blogging in a corporate environment, and it includes a case study about WordPress at Qualcomm.

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  • Qualcomm Highlights
  • This slide will be used to transition to the slide showing all the collaboration tools we make available at Qualcomm
  • How many of you already blog? How many of you use WordPress, Blogger, Moveable Type?
  • Write from your laptop or mobile device
  • BIG AND BOLD
  • BIG AND BOLD
  • Verbal feedback has been very positive with LC usersVery little support issues and requests
  • Verbal feedback has been very positive with LC usersVery little support issues and requests

Exploring the Benefits of Using WordPress for Learning Exploring the Benefits of Using WordPress for Learning Presentation Transcript

  • Using WordPress for Learning
    John Polaschek and B.J. Schone
    November 12, 2009
  • About Qualcomm
  • “The more effortlessly employees can communicate, collaborate and share new insights with one another, the faster an organization can respond to changing customer expectations and business conditions.”
    Ross Mayfield, CEO of SocialText, Web 2.0 Expo
  • Enterprise 2.0 @ Qualcomm
  • Do you blog?
  • Blogging Software
  • WordPress Driven Web Sites
  • WordPress Driven Web Sites
  • WordPress Driven Web Sites
  • WordPress Driven Web Sites
    More examples - http://wordpress.org/showcase/
  • Com vs. Org
    WordPress.com
    • WordPress.org
  • Com vs. Org
    WordPress.com
    WordPress.org
    • Hosted on WordPress.com
    • Free and paid versions
    • Premium for custom css
    • Premium for extra storage
    • Limited private users
    • Upgrade to private site
    • Self hosted
    • Open Source
    • Custom css for free
    • Unlimited storage
    • Unlimited private users
    • Private behind firewall
    http://en.wordpress.com/features/
    http://en.wordpress.com/products/
    http://codex.wordpress.org/Main_Page
    http://wordpress.org/about/
  • WordPress Stats
    There are over 15 million WordPress publishers
    6 million blogs hosted on WordPress.com
    9 million active installations of the WordPress.org software.
    Your employees may already be familiar with it.
    Current Stats
    http://en.wordpress.com/stats/
    http://www.quantcast.com/profile-search/wordpress.com
  • WordPress.com Blogs
  • WordPress Multi-User
    Can run thousands of blogs with a single install
    Powers WordPress.com
    Open Source
    Can be self-hosted
    Great for the Enterprise
  • 3 Flavors of WordPress
    • WordPress MU
    WordPress.com
    • WordPress.org
  • Plugins
  • Themes
  • Mobile
    BlackBerry
    http://blackberry.wordpress.org/
    iPhone
    http://iphone.wordpress.org/
    In just over a week since WordPress for iPhone 2 was released on the App Store, the application has been downloaded onto over 20,000 iPhones and iPods.
    Source: http://iphone.wordpress.org/2009/11/06/20000-downloads/
  • Technical Summary
    Open Source
    Flexible
    Plugins
    Themes
    Mobile App
    Low barrier to entry
    Low tech requirements (Linux, Apache, PHP, MySQL)
    Single-User and Multi-User versions
    Easy to use / configure
    It’s free!
  • WordPress @ Qualcomm
  • WordPress @ Qualcomm
    Began Pilot (Feb. 2009)
    Testing within our own department
    Learning Program support sites
    Determine pros and cons
    Share with I.T.
    Began Customizing for Enterprise (Spring 2009)
    SSO Siteminder/LDAP integration
    Developed Qualcomm themes
    Limited plug-ins
  • WordPress @ Qualcomm
    Enterprise Launch (August 2009)
    Communicate
    Email, Blogs, Micro-blogs
    Corporate communication news articles
    Educate
    Workshops and Webinars
    Support sites
    Community support via mail lists
    Ongoing communication and education
  • WordPress @ Qualcomm
  • Learning Programs
  • Knowledge Sharing
  • Informal Learning
  • Technical Support
  • Regional Communication
  • Blogging Advantages
    Publishing
    Quick to create - Personal, Group, Team, Project sites
    Support learning initiatives (formal and informal)
    Experts sharing what they know
    Self-service - fewer/no bottlenecks in communication process
    Read
    Learn directly from your colleagues
    Embed multi-media (Video / Audio)
    RSS (via Outlook)
    Leave comments, have discussions
    Tags
    Identify trending topics and keywords
    Search
    Immediate access to knowledge sharing
  • Has this been a success?
  • First 3 Months…
    6657 Users
    313 Blogs
    866 Posts
    369 Comments
  • Success Not Just in the Numbers
  • “A simple, straightforward approach to leveraging social learning is to include social activities (e.g., discussions in blogs or discussion groups,
    collaborative writing in blogs) as part of the learning flow of a current formal program. Companies which have taken this approach tell us that including such activities helps to shorten the time to mastery for learners.”
    Bersin & Associates Research Bulletin, 2009
    Volume 4, Issue 36
  • Our Success Story
    Facilitates both formal and informal learning
    Increased international communication
    Unencumbered sharing of knowledge / information
    Employee satisfaction increased
    Increased collaboration
    Intellectual property kept internal
    Content is searchable
  • The Moral of the Story
    Partner, partner, partner
    Educate, educate, educate
    Succeed or fail cheap and fast.
    Provide an Enterprise 2.0 alternative, otherwise employees will use Web 2.0.
    Blogging and other 2.0 technologies are changing the way we learn, work, develop products, and do business today.
  • Contact Us
    John Polaschekjpolasch@qualcomm.com
    B.J. Schonebschone@qualcomm.com
  • Thank You