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A Case Study of Micro-Blogging for Learning at Qualcomm
 

A Case Study of Micro-Blogging for Learning at Qualcomm

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This presentation was given by B.J. Schone and John Polaschek at DevLearn 2009. It covers many aspects of micro-blogging in a corporate environment, and it includes a case study about Yammer at ...

This presentation was given by B.J. Schone and John Polaschek at DevLearn 2009. It covers many aspects of micro-blogging in a corporate environment, and it includes a case study about Yammer at Qualcomm.

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  • The definition of learning is the act of gaining knowledge or skill that leads to a behavior change and/or performance improvement

A Case Study of Micro-Blogging for Learning at Qualcomm A Case Study of Micro-Blogging for Learning at Qualcomm Presentation Transcript

  • A Case Study of Micro-Blogging for Learning at Qualcomm
    B.J. Schone and John Polaschek
    November 11th, 2009
  • About Qualcomm
  • Enterprise 2.0 Series
  • Enterprise 2.0 Series
  • Why micro-blogging?
  • Why micro-blogging?
  • From Andrew McAfee…
    "What do these technologies allow you to do that you couldn't do before?“
    You can make connections with people that you did not know existed.
    Better collaboration is not the only goal: Now you also find out new people with whom to collaborate.
    Narrate your work: This makes it easier for others to find you and connect with you.
  • Emergent Forms of Communication
    1 to Many
    No Guaranteed
    Response
    Response Likely
    1 to Few
    Asynchronous (Verbose)
    Real-time (Brief)
  • Explosive growth of Twitter
    Source: Compete.com
  • Does micro-blogging really count as learning?
  • Does micro-blogging really count as learning?
    Source: http://www.answers.com/learning
  • “As human beings, we learn socially. If we need an answer to a question or guidance for completing a procedure, a very natural response is to ask someone else, be that person a friend, manager or mentor. We know that many people learn best in groups and some people learn more quickly by asking others for an explanation, rather than by reading or studying on their own.”
    Bersin & Associates Research Bulletin, 2009
    Volume 4, Issue 36
  • “The more effortlessly employees can communicate, collaborate and share new insights with one another, the faster an organization can respond to changing customer expectations and business conditions.”
    Ross Mayfield, CEO of SocialText, Web 2.0 Expo
  • How to select a micro-blogging platform
    Find a sponsor and get buy-in.
    Once you have buy-in…
    Budget
    Decide: Internal vs. external?
    Think about: IT infrastructure, intellectual property
    Gather requirements
    Involve HR, Corp. Communications, Legal, IT
    Do some research / investigate vendors
  • We selected Yammer
    Reasons:
    Yammer is ready for the enterprise.
    Yammer has a mobile interface.
    Yammer is the best fit for Qualcomm – right now.
    We considered:
    CubeTree
    Laconica / Identica / StatusNet
    Presently
    SocialText
  • How we access Yammer
    Blackberry app
    iPhone app
    Windows Mobile app
    Android app
    (Coming soon)
    Desktop app
    Outlook plugin
    Firefox add-on
    Web browser
    Google Reader
    Twitter
    Ping.fm
    (Coming soon)
  • Challenges
    Some people just won’t get it. And that’s ok.
    Remain objective. Don’t evangelize too much.
    Legal challenges / intellectual property issues may arise.
    Electronic media policies may need to be updated.
    Remember that the success of these systems isn’t always based on numeric data.
    Keep security in mind.
  • Politics!
  • Tips for a Successful Implementation
    Begin with a grassroots approach.
    Hold informal training sessions.
    Find a vocal group of beta testers.
    Don’t set strict rules.
    Constantly monitor user feedback and make changes as needed.
    Communicate the ‘story’ of micro-blogging.
    Use micro-blogging as a back channel during training.
    Contests, quizzes, giveaways, sneak peeks.
    Partner with internal departments. (Beer!)
  • Top Uses of Micro-blogging at Qualcomm
    Connecting - “Does anybody know…?”
    Community building
    Bridging silos, distances (international offices)
    Continuous status updates
    Real time chat
    Industry research and news
    Internal marketing
    Increase sphere of influence
  • Examples
  • Measurement
  • Number of Yammer Users
    Official launch
    Pilot begins
    * The Enterprise 2.0 Series ran from May through October.
  • Number of Yammer Messages
    Official launch
    Pilot begins
    * The Enterprise 2.0 Series ran from May through October.
  • Metcalfe’s Law
    "The value of a telecommunications network is proportional to the square of the number of connected users of the system."
    Source: http://en.wikipedia.org/wiki/Metcalfe%27s_law
  • Measurement
    What's the ROI of a 24/7 fully-networked, 100% connected workforce?
    Can you put a price on the answers generated and the relationships that may have been created?
    Show examples to business leaders and let them decide the value of the network.
  • Unexpected Benefits
    Knowledge experts / SMEs emerged
    Brought groups together over common topics
    Bridged silos (IT, HR, Legal, Employee Comm.)
    Led to the update of official eMedia policy
    Sparked Enterprise 2.0 discussions
    Ignited product roadmaps talks in our Business Development group
  • The Moral of the Story
    Partner, partner, partner.
    Educate, educate, educate.
    Succeed or fail cheap and fast.
    Provide an Enterprise 2.0 alternative, otherwise employees will use Web 2.0.
    Micro-blogging and other 2.0 technologies are changing the way we learn, work, develop products, and do business today.
  • Contact Us
    B.J. Schonebschone@qualcomm.comhttp://www.eLearningWeekly.com
    John Polaschekjpolasch@qualcomm.com
  • Thank You