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March 2012 STR Presentation

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  • 1. Statistically Speaking:The Past, The Present, and the Future Jan D. Freitag Senior Vice President 1
  • 2. www.hotelnewsnow.comClick on “Hotel Data Presentations” 2
  • 3. Supply / Demand Imbalance Drove Last 12 Months % Change • Room Supply* 1.8 bn 0.4% • Room Demand* 1.06 bn 4.6% • Occupancy 60.3% 4.2% • A.D.R. $102 3.8% • RevPAR $61 8.2% • Room Revenue* $109 bn 8.7% 12 Months Ending February 2012, Total US Results * All Time High 3
  • 4. ADRs Are Growing (But Will Comps Get More Difficult?) 4.4 4.1 4.0 4.1 3.9 4.0 3.9 4.0 3.7 3.5 3.5 3.5 3.63.1 2.9 2.61/11 4/11 7/11 10/11 1/12 2/12 3/3 3/10 Weekly data * Total US, ADR $ % Change, by Month, 1/11 – 2/12, by Week 3/3 – 3/10 4
  • 5. ADRs Are Growing Across All Channels 137 134 133 2009 2010 2011 129 127 127 122 123 118 112 115 112 102 102 99 98 95 93 85 84 87 65 59 59 Brand.com CRS/Voice GDS Prop OTA - OTA - Retail OTA- Opaque STAR Total Direct/Other Merchant *ADR by Channel for Chain Affiliated Hotels YE 2009 - 2011 5
  • 6. Strong Demand Growth, Supply Not An Issue Supply 6.7 6.2 Demand 5.9 4.5 4.6 3.5 1.8 1.9 1.5 1.1 0.8 0.2 Luxury Upper Upscale Upscale Upper Midscale Midscale Economy *Supply / Demand % Change, by Scale, 12 Months Ending 2/12 Upper Mid / Midscale: Same Store Basis to Account for Best Western Reclassification 6
  • 7. Entering 2nd Stage Of Recovery Where ADR % > OCC % Occupancy 5.1 5.2 ADR 4.7 4.0 4.0 3.6 3.7 3.3 2.9 3.0 2.9 2.2 Luxury Upper Upscale Upscale Upper Midscale Midscale Economy *OCC / ADR % Change, by Scale, 12 Months Ending 2/12 Upper Mid / Midscale: Same Store Basis to Account for Best Western Reclassification 7
  • 8. Total United StatesForecast 2012 / 2013Key Performance Indicator % Change 2012 2013 Forecast Forecast Supply 0.8% 1.4% Demand 1.3% 2.0% Occupancy 0.5% 0.5% ADR 3.8% 4.4% RevPAR 4.3% 4.9% 8