Present Differently

Why it matters?

If you dare to climb the career ladder, presentation skills will matter…

“Presentation is the killer skill we take into the ‘real’ world. Its an almost unfair advantage.”

But also suppose you have an idea…

…and you want to share and spread it like wildfire

New strategies for growth • Outpace competition in 2009 is the key requirement • Market share decreasing after 2 years of stable growth followed by new regulations • New market entrance expected in the near future, no information currently available • Market research shows that there is a disconnection between potential and current users • Targeting has shown that the potential users belong to the group between 30-40, are highly educated and follow the trends • It is important to stress out the differences between applying these settings to newly acquired customers vs old ones 4th April New strategies 7

Unless you are determined to induce (a slow) Death by Power Point

How to get your audience enthusiastic?

…this guy knows how to do it

Bottom line: If your idea is worth spreading, presentation matters.

Good vs. Bad How about listing bad vs. good presentation characteristics?

Preparation – go analog! Design – simple and visual Delivery – connect!

“Failing to plan is planning to fail” …as simple as that!

How should I prepare?

Prepare Differently!

Rule #1 – slow-down to speed-up

Why is it I get my best ideas in the morning while I'm shaving?

Go analog …yes, with pen and paper

Go analog means…don’t go digital!

Close the damn computer!

Go analog!

If you don’t like pen and paper and you feel more creative, try whiteboard!

Or a storyline…

…like Walt Disney used to do…

1st key ingredient of successful presentation is knowing…. What is my key point?

…and Why it matters to my audience?

Key point then grows… Preparation – go analog Present Design – simple and visual Differently! Delivery – connect

How many times should you try it before you go live? Repeat! Repeat! Repeat!

Rule of a thumb… 1min = 1 hour

Design Differently!

Heard about this rule? WRONG!!!! Rule 1-7-7 • 1 concept per slide • 7 lines of text • 7 words per line

New strategies for growth • Outpace competition in 2009 is the key requirement • Market share decreasing after 2 years of stable growth • New market entrance expected in the near future • Market research shows that there is a disconnection • Targeting has shown that the potential users are many • It is important to stress out the differences • Additional investment is needed to drive growth 4th April New strategies 35

Science has shown that people read much faster than they speak

Most people read at 250 WPM

Most people speak at 150 WPM

Another cardinal sin…

Bullet points!

Common PowerPoint Mistakes • Avoid • To • The • Using • Your • Term • Too • Class • Bullet • Many • Too • Point • Bullet • Many • Comes • Points • And • From • To • Your • The act • Try • Key • Of students • To • Messages • Pointing • Get • Will • Guns at • Your • Be • The • Message • Lost • Annoying • Across • In Fact • Teacher

So how do I get away from crowded text and bullets?

A picture is…

…words

computer Sometimes the best slides have no text at all!

That’s just how the brain works!

You could say for example…. Surfing is a great sport •It is fun •It is healthy •It is challenging But you could say it like this also….

1 message per slide

New strategies for growth • Outpace competition in 2009 is the key requirement • Market share decreasing after 2 years of stable growth • New market entrance expected in the near future • Market research shows that there is a disconnection • Targeting has shown that the potential users are many • It is important to stress out the differences • Additional investment is needed to drive growth 4th April New strategies 52

MSH is decreasing A B Simple – just take one point and make it one nice visual!

Ever heard of “less is more”? Student Levels 300 250 200 Level 4 Level 5 Amount 150 Level 6 Level 7 Level 8 100 50 0 Jan Feb Mar April May June 125 42 29 28 54 22 Level 4 265 152 128 57 52 45 Level 5 85 155 150 123 68 85 Level 6 35 24 41 25 125 75 Level 7 21 87 65 65 165 95 Level 8 Month

Simplicity Matters

“Simplicity is the ultimate form of sophistication” Leonardo Da Vinci

Simple design rules Minimum text Visuals, Visuals, Visuals 1 key message per slide Simplicity rules!

YOU are the presentation!

Deliver Differently!

#1 fear in USA is fear of public speaking

It is normal!

..check the room before it is too late…

Never hide behind podium!

Should I move or stand still?

Avoid jargon!

Boarding process… Emergency situation… Competitive advantage… Outperform strategically… ZZZZZZZ

“Most of the fundamental ideas of science are essentially simple, and may, as a rule, be expressed in a language comprehensible to everyone”

Metaphors Storytelling Humor Questions Repeat Interact

Emphasize words dramatically while you prepare (you’ll get it right during a delivery…)

Connect with an audience!

Be present

Present Differently

Present Differently

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