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Present Differently
 

Present Differently

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Present differently!

Present differently!

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    Present Differently Present Differently Presentation Transcript

    • Present Differently
    • Why it matters?
    • If you dare to climb the career ladder, presentation skills will matter…
    • “Presentation is the killer skill we take into the ‘real’ world. Its an almost unfair advantage.”
    • But also suppose you have an idea…
    • …and you want to share and spread it like wildfire
    • New strategies for growth • Outpace competition in 2009 is the key requirement • Market share decreasing after 2 years of stable growth followed by new regulations • New market entrance expected in the near future, no information currently available • Market research shows that there is a disconnection between potential and current users • Targeting has shown that the potential users belong to the group between 30-40, are highly educated and follow the trends • It is important to stress out the differences between applying these settings to newly acquired customers vs old ones 4th April New strategies 7
    • Unless you are determined to induce (a slow) Death by Power Point
    • How to get your audience enthusiastic?
    • …this guy knows how to do it
    • Bottom line: If your idea is worth spreading, presentation matters.
    • Good vs. Bad How about listing bad vs. good presentation characteristics?
    • Preparation – go analog! Design – simple and visual Delivery – connect!
    • “Failing to plan is planning to fail” …as simple as that!
    • How should I prepare?
    • Prepare Differently!
    • Rule #1 – slow-down to speed-up
    • Why is it I get my best ideas in the morning while I'm shaving?
    • Go analog …yes, with pen and paper
    • Go analog means…don’t go digital!
    • Close the damn computer!
    • Go analog!
    • If you don’t like pen and paper and you feel more creative, try whiteboard!
    • Or a storyline…
    • …like Walt Disney used to do…
    • 1st key ingredient of successful presentation is knowing…. What is my key point?
    • …and Why it matters to my audience?
    • Key point then grows… Preparation – go analog Present Design – simple and visual Differently! Delivery – connect
    • How many times should you try it before you go live? Repeat! Repeat! Repeat!
    • Rule of a thumb… 1min = 1 hour
    • Preparation – go analog! Design – simple and visual Delivery – connect!
    • Design Differently!
    • Heard about this rule? WRONG!!!! Rule 1-7-7 • 1 concept per slide • 7 lines of text • 7 words per line
    • New strategies for growth • Outpace competition in 2009 is the key requirement • Market share decreasing after 2 years of stable growth • New market entrance expected in the near future • Market research shows that there is a disconnection • Targeting has shown that the potential users are many • It is important to stress out the differences • Additional investment is needed to drive growth 4th April New strategies 35
    • Science has shown that people read much faster than they speak
    • Most people read at 250 WPM
    • Most people speak at 150 WPM
    • Another cardinal sin…
    • Bullet points!
    • Common PowerPoint Mistakes • Avoid • To • The • Using • Your • Term • Too • Class • Bullet • Many • Too • Point • Bullet • Many • Comes • Points • And • From • To • Your • The act • Try • Key • Of students • To • Messages • Pointing • Get • Will • Guns at • Your • Be • The • Message • Lost • Annoying • Across • In Fact • Teacher
    • So how do I get away from crowded text and bullets?
    • A picture is…
    • …words
    • computer Sometimes the best slides have no text at all!
    • That’s just how the brain works!
    • You could say for example…. Surfing is a great sport •It is fun •It is healthy •It is challenging But you could say it like this also….
    • 1 message per slide
    • New strategies for growth • Outpace competition in 2009 is the key requirement • Market share decreasing after 2 years of stable growth • New market entrance expected in the near future • Market research shows that there is a disconnection • Targeting has shown that the potential users are many • It is important to stress out the differences • Additional investment is needed to drive growth 4th April New strategies 52
    • MSH is decreasing A B Simple – just take one point and make it one nice visual!
    • Ever heard of “less is more”? Student Levels 300 250 200 Level 4 Level 5 Amount 150 Level 6 Level 7 Level 8 100 50 0 Jan Feb Mar April May June 125 42 29 28 54 22 Level 4 265 152 128 57 52 45 Level 5 85 155 150 123 68 85 Level 6 35 24 41 25 125 75 Level 7 21 87 65 65 165 95 Level 8 Month
    • Simplicity Matters
    • “Simplicity is the ultimate form of sophistication” Leonardo Da Vinci
    • Simple design rules Minimum text Visuals, Visuals, Visuals 1 key message per slide Simplicity rules!
    • YOU are the presentation!
    • Preparation – go analog! Design – simple and visual Delivery – connect!
    • Deliver Differently!
    • #1 fear in USA is fear of public speaking
    • It is normal!
    • ..check the room before it is too late…
    • Never hide behind podium!
    • Should I move or stand still?
    • Avoid jargon!
    • Boarding process… Emergency situation… Competitive advantage… Outperform strategically… ZZZZZZZ
    • “Most of the fundamental ideas of science are essentially simple, and may, as a rule, be expressed in a language comprehensible to everyone”
    • Metaphors Storytelling Humor Questions Repeat Interact
    • Emphasize words dramatically while you prepare (you’ll get it right during a delivery…)
    • Connect with an audience!
    • Be present
    • Preparation – go analog! Design – simple and visual Delivery – connect!
    • Present Differently