SLCC 2007 Presentation from TechSoupPresentation Transcript
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Nonprofit Commons in Second Life Through the Nonprofit Commons project, TechSoup is assembling a community of nonprofits in Second Life to help lower the barriers of access to this emerging virtual world
Nonprofit Commons in Second Life
Through this community, we provide free office space to qualifying groups, hold meetings, create a cooperative supportive learning environment and foster outreach, education, fundraising, all in a virtual space.
Our goal is to create a learning community of practice for nonprofits to explore and learn about the virtual world, and to investigate the many ways in which nonprofits can utilize this unique environment.
300 Total Members
Over 60 Countries represented among NPC participants
1300 people attended 40 meetings in world
79 unique avatars attended since Mar 2007
32 NPC Tenant Organizations
1143 unique visitors to the NPC Blog
100 avatars in world and 70 people in the RL room at the Mixed Reality Event
REACH Key Performance Metrics
Leadership and assistance through virtual community organizing
Management steering committee group
Directory of Nonprofits in SL
Branding as NPO experts and advisors to all new orgs in-world
Raising public awareness of Nonprofits in Second Life through the media . . .
New York Times
Contribute Magazine – Cover Story in Upcoming September Issue
New Scientist – Upcoming September Issue
KQED California Report
Nonprofit Times- Upcoming Issue
. . . and at Conferences across the country
SuperNova , San Francisco 2007
Games4Change, New York 2007
SLCC , San Francisco 2006 & Chicago 2007
BlogHerSL Conference , 2007
Online Community UnConference , Silicon Valley 2007
Northern California Grantmakers Briefing , San Francisco, 2007
California Association of Nonprofits Conference , Upcoming Fall 2007
Real wealth, virtual philanthropy, and the birth of the Nonprofit Commons
The Commons was generously donated by Anshe Chung, the first person to become a millionaire in RL, by selling virtual goods and services.
Guntram Graef, Anshe's partner, attended the SLCC last year and saw my talk on NPOs and SL.
Following the talk, he offered me the management and ownership of the Nonprofit Commons, provided we select the groups and keep the space active.
Launched in August 2007,
32 organizations currently building out their free office spaces.
We have a plan to grow and expand!
NPC provides virtual offices to 32 organizations in a community setting
A Valuable tool for Nonprofits
It costs virtually nothing to build a location in Second Life.
Nonprofits can use the tool to raise funds (for example, the American Cancer Society's virtual Relay 4 Life just raised $115,000
Second Life offers a safe and anonymous means of self-expression.
Second Life provides a space for the impossible to happen (for example, Simon Stevens, Community liaison and SL group Wheelies (disability nightclub) [June issue of newsweek] a group of adults with disabilities use SL interact in an environment without the physical constraints they experience in the real world).
By meeting people in world you are reducing emissions and your carbon footprint
NPC tenants in Action: Information, Communication, and Inspiration
Support Groups (for ex.AA,NA,Transgender Resource ctr.)
Teaching/Learning new graphics/building skills
Demonstrating the impossible (A human heart sim built as a proof of concept experiment by Jeremy Kemp the host of SimTeach, a comm. for educators using virtual environments )
Creating Community far and wide w/International orgs
Opportunities for Partnership
Increase NPC capacity
Build Reusable Tools
Conduct 2 Awareness and Action Campaigns
Organize Events both Virtual and Mixed Reality
Foster a SL Developer Network for Nonprofits
Evaluate Impact of Virtual Community in NPC
Goal 1: Increase NPC Capacity
Develop additional sims
Build office space for 100-300 organizations.
Recruit new members
Continue to refine weekly meetings and how-to workshops (as currently)
Goal 2: Build Repeatable tools
Virtual Volunteer Tour HUD and Kiosks
Further Develop Nonprofit Starter-Kit “Office in a Box”
Provide Resource Lists, How-tos, and Best practice Guides
Organize at least 2 Campaigns with Nonprofit Commons Participants
Campaigns should raise awareness of important issues
Campaigns should provide means for immediate action
Example: Virtual Gitmo,
Bali conference, on climate change in December, working with OneWorld.net and One Climate island
Goal 3: Organize Action & Awareness Campaigns
Hold Virtual Events in-world
Help Nonprofits produce events
Hold Mixed Reality Events at RL conferences such as Netsquared or Council on Foundations
Goal 4: Host Virtual and Mixed Reality Events
Spur innovation by providing honorariums to volunteer SL Developers
Support special scripting and SL development
Goal 5: Foster a SL Developer Network for Nonprofits
Goal 6: Evaluate Impact of virtual community in NPC
Mine existing data such as extensive meeting transcripts, usage data, interviews.
Conduct discourse analysis to determine how people are communicating, what strategies work well in which situations
Conduct Open ended interviews
Conduct Random surveys
Sandy Anderson of ASU conduct discourse analysis to document impact of virtual community in NPC