• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Consequences of new Google features
 

Consequences of new Google features

on

  • 550 views

A short presentation about a few new Google features and their possible consequences. Features: Instant-, Personalized-, Realtime- & Social Search. Also 9 things to consider when, as marketing ...

A short presentation about a few new Google features and their possible consequences. Features: Instant-, Personalized-, Realtime- & Social Search. Also 9 things to consider when, as marketing manager, approaching SEO in genereal.

Statistics

Views

Total Views
550
Views on SlideShare
550
Embed Views
0

Actions

Likes
0
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Consequences of new Google features Consequences of new Google features Presentation Transcript

    • Consequences of newGoogle featuresAnd 9 things to consider when approaching SEO
    • Google is like an onion
    • Several different SERPs* Logged in Web One Google for each country Scholar Instant Reviews Last year Discussions Last week BooksLast 24 hours Video Personal Images Finance Social circle Maps Shopping News Blogs Realtime*Search Engine Result Page
    • Personalized search
    • Consequences§ You don’t rank as well as you think you are
    • Consequences§ You don’t rank as well as you think you are§ One additional reason to optimize titles & meta descriptions
    • Consequences§ You don’t rank as well as you think you are§ One additional reason to optimize titles & meta descriptions§ Put more efforts on video and images
    • Realtime search
    • Consequences§ Realtime-SERP present an overview in realtime
    • Consequences§ Realtime-SERP present an overview in realtime§ Primary this applies to current events and trends
    • Consequences§ Realtime-SERP present an overview in realtime§ Primary this applies to current events and trends§ The conditions for crisis communications has changed
    • Consequences§ Realtime-SERP present an overview in realtime§ Primary this applies to current events and trends§ The conditions for crisis communications has changed§ It’s no longer enough to try to keep negative search results away (reputation management)
    • Consequences§ Realtime-SERP present an overview in realtime§ Primary this applies to current events and trends§ The conditions for crisis communications has changed§ It’s no longer enough to try to keep negative search results away (Reputation management)§ Twitter, Facebook, Identi.ca, FriendFeed, News & Blogs (Online PR)
    • Consequences§ Realtime-SERP present an overview in realtime§ Primary this applies to current events and trends§ The conditions for crisis communications has changed§ It’s no longer enough to try to keep negative search results away (Reputation management)§ Twitter, Facebook, Identi.ca, FriendFeed, News & Blogs (Online PR)§ Search results are rolling which draw attention and generates clicks
    • Consequences§ Realtime-SERP present an overview in realtime§ Primary this applies to current events and trends§ The conditions for crisis communications has changed§ It’s no longer enough to try to keep negative search results away (Reputation management)§ Twitter, Facebook, Identi.ca, FriendFeed, News & Blogs (Online PR)§ Search results are rolling which draw attention and generates clicks§ Is working in smart phones like iPhone and Android-based ones
    • Instant search
    • Consequences§ Search ranking doesn’t change...
    • Consequences§ Search ranking doesn’t change...§ ...but search behavior does
    • Consequences§ Search ranking doesn’t change...§ ...but search behavior does§ To rank at fewer letter combinations should be relevant (and a true challenge)
    • Consequences§ Search ranking doesn’t change...§ ...but search behavior does§ To rank at fewer letter combinations should be relevant (and a true challenge)§ Long-tail & variations in keywords will be even more important than before
    • Consequences§ Search ranking doesn’t change...§ ...but search behavior does§ To rank at fewer letter combinations should be relevant (and a true challenge)§ Long-tail & variations in keywords will be even more important than before§ To develop keyword clusters with tools like Google Suggest is more important than before
    • Consequences§ Search ranking doesn’t change...§ ...but search behavior does§ To rank at fewer letter combinations should be relevant (and a true challenge)§ Long-tail & variations in keywords will be even more important than before§ To develop keyword clusters with tools like Google Suggest is more important than before§ User focus might be in the middle of the page which could decrease the effect of ads to the right
    • Consequences§ Search ranking doesn’t change...§ ...but search behavior does§ To rank at fewer letter combinations should be relevant (and a true challenge)§ Long-tail & variations in keywords will be even more important than before§ To develop keyword clusters with tools like Google Suggest is more important than before§ User focus might be in the middle of the page which could decrease the effect of ads to the right§ Could be relevant to buy ads on apparently irrelevant keywords
    • Social search
    • Consequences§ Brands that people would like to be associated with will win
    • Consequences§ Brands that people would like to be associated with will win§ Critical to build relations and nurture networks – Relation brand
    • Consequences§ Brands that people would like to be associated with will win§ Critical to build relations and nurture networks – Relation brand§ Ever tried tribal marketing? The time is now.
    • 9 things to master when working with SEO
    • Geography
    • Target group need Keyword
    • Search volume
    • Commercial keywords
    • Competition
    • Product characteristics
    • Target group behavior
    • Social channels
    • Our own ability
    • Content
    • Rational Emotional
    • Content characteristics bjornalberts.com
    • RelationshipsBild från Accelmich.org
    • Beyond communicationsBild från Accelmich.org
    • In short...Great product, nice employees & content
    • reveals the true identity of your brand
    • Thanx for listening! bjorn.alberts@halvarsson.se