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Of Monsters and Men - How an unknown Icelandic band became a huge success in the US without even visiting

by MBA Candidate at Kellogg School of Management on Mar 15, 2012

  • 34,019 views

When an U.S. tour was announced in 2012 tickets to almost all concerts sold out in a day. How could this happen?

When an U.S. tour was announced in 2012 tickets to almost all concerts sold out in a day. How could this happen?

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Of Monsters and Men - How an unknown Icelandic band became a huge success in the US without even visiting Of Monsters and Men - How an unknown Icelandic band became a huge success in the US without even visiting Presentation Transcript