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Cases - BJ Fogg's Behavior Model - Nov 2011
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Cases - BJ Fogg's Behavior Model - Nov 2011

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This slide set has three cases to help teach analysis and design with the Fogg Behavior Model ...

This slide set has three cases to help teach analysis and design with the Fogg Behavior Model

More in: Design , Technology , Business
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  • 1. Fogg Behavior ModelCases for analysis & design BJ Fogg’s Persuasion Boot Camp
  • 2. Fogg Behavior ModelAnalyze the Problem & Design a Solution BJ Fogg’s Persuasion Boot CampClara really believes that recycling waterbottles is a good idea, and she does this all the timeat school.But when she’s home, she has a habit: She’ll put thebottle in the regular trash, telling her self she willremove it later and put it in the recycling bin.She rarely does the sorting later. Most weeks thebottles go out with all the other trash.
  • 3. Fogg Behavior ModelAnalyze the Problem & Design a Solution BJ Fogg’s Persuasion Boot CampSteven realizes he is spending too much timeon Facebook. He decides he will stop.But a few times a week he gets a Facebooknotification that intrigues him so much, especiallybeing tagged in photos.So despite his intention, he is still spending about 5hours a week on Facebook.
  • 4. Fogg Behavior ModelAnalyze the Problem & Design a Solution BJ Fogg’s Persuasion Boot CampKaren reads an article about the benefits ofmeditating each day for 20 minutes. Shethinks it sounds like a good idea, and decides to try it.But she doesn’t meditate at all. Not even one time.A few weeks later, she hears about mediation fromDr. Oz and decides again to meditate for 20 minutes.This doesn’t happen.