• Save
BJ Fogg - The New Rules of Persuasion - Brussels 2009
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

BJ Fogg - The New Rules of Persuasion - Brussels 2009

  • 12,820 views
Uploaded on

This is a subset of the slides I showed during my talk at Design for Persuasion in Brussels on Oct 1 2009. ...

This is a subset of the slides I showed during my talk at Design for Persuasion in Brussels on Oct 1 2009.

For more on ideas in these slides (including the slides I cut out of this version), see www.bjfogg.com and www.behaviormodel.org

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • Many crummy trials beats deep thinking. Agree. But how many big organisations create the time, space, resource and culture for this. the search for grand stgy/big idea overwhelms the need for the constant cycle of 'try, learn, refine'
    Are you sure you want to
    Your message goes here
  • Key take-away: 'Many crummy trials beats deep thinking.' And to paraphrase an idea from Luke Wroblewski, 'don't talk yourself into a product nobody wants.' Fail faster through validated learning!
    Are you sure you want to
    Your message goes here
  • Very insightful!
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
12,820
On Slideshare
12,241
From Embeds
579
Number of Embeds
36

Actions

Shares
Downloads
0
Comments
3
Likes
74

Embeds 579

http://aveen.wikispaces.com 188
http://asserttrue.blogspot.com 131
http://www.leenjones.com 103
http://www.slideshare.net 26
http://jujo00obo2o234ungd3t8qjfcjrs3o6k-a-sites-opensocial.googleusercontent.com 15
https://jujo00obo2o234ungd3t8qjfcjrs3o6k-a-sites-opensocial.googleusercontent.com 10
https://jujo00obo2o234ungd3t8qjfcjrs3o6k-a-sites-opensocial.googleusercontent.com 10
http://www.pinterest.com 9
http://asserttrue.blogspot.cz 8
http://www.w3schools.com 7
http://asserttrue.blogspot.de 7
http://asserttrue.blogspot.co.uk 5
http://asserttrue.blogspot.fr 5
http://asserttrue.blogspot.com.br 5
http://asserttrue.blogspot.se 5
http://asserttrue.blogspot.ca 5
http://asserttrue.blogspot.in 4
http://www.e-presentations.us 4
http://labandaesvideos.blogspot.com 4
http://asserttrue.blogspot.it 3
http://asserttrue.blogspot.ch 3
http://asserttrue.blogspot.com.au 2
http://www.linkedin.com 2
http://asserttrue.blogspot.kr 2
http://asserttrue.blogspot.nl 2
https://twitter.com 2
http://asserttrue.blogspot.mx 2
http://asserttrue.blogspot.com.es 2
http://conorneill.com 1
http://asserttrue.blogspot.pt 1
http://www.blogger.com 1
http://tweetedtimes.com 1
http://asserttrue.blogspot.co.il 1
http://asserttrue.blogspot.ro 1
http://asserttrue.blogspot.com.ar 1
http://localhost 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. For more info, see www.bjfogg.com The New Rules of Persuasion How technology changes what’s possible BJ Fogg, Ph.D. Persuasive Technology Lab Stanford University Design for Persuasion - Brussels 2009 Saturday, October 3, 2009
  • 2. Note to viewers on SlideShare I showed 102 slides in my 18-minute talk at Design for Persuasion 2009. Many slides explained new ideas. I removed those slides from this SlideShare version because I hope to refine my ideas and share them in a better form later. The good news: When you come to one of my talks, you will always hear ideas no one has ever heard before. I always create some new material for each presentation, and I never repeat the same talk. It’s more fun for me that way, and I think it’s more interesting for the audience. --BJ Fogg, Stanford Persuasive Tech Lab Saturday, October 3, 2009
  • 3. Think clearly + trials & Run many For more info, see www.bjfogg.com Saturday, October 3, 2009
  • 4. 1993 @ Stanford How to computerize persuasion? For more info, see www.bjfogg.com Saturday, October 3, 2009
  • 5. Persuasive Technology Lab Founded 1998 Saturday, October 3, 2009
  • 6. For more info, see www.bjfogg.com Saturday, October 3, 2009
  • 7. Social networks are platforms for persuasion For more info, see www.bjfogg.com Saturday, October 3, 2009
  • 8. Old Persuasive Persuasion Tech Social Automated Network Easy Observable To Do Impact Fast New Cycle Persuasive Tech Saturday, October 3, 2009
  • 9. Key Point Know what type of behavior you seek For more info, see www.bjfogg.com Saturday, October 3, 2009
  • 10. For more info, see www.bjfogg.com sign up for online class quit smoking Saturday, October 3, 2009
  • 11. For more info, see www.bjfogg.com 1. Core Motivators pleasure/pain hope/fear acceptance/rejection 3. Behavior Triggers spark facilitator signal 2. Simplicity Factors Saturday, October 3, 2009
  • 12. Winning Solution Put “Hot Triggers” in the path of your user For more info, see www.bjfogg.com Saturday, October 3, 2009
  • 13. Cold Trigger Hot Trigger User cannot take User can take action right now action right now For more info, see www.bjfogg.com Saturday, October 3, 2009
  • 14. Cold Trigger Hot Trigger For more info, see www.bjfogg.com Saturday, October 3, 2009
  • 15. Key Point Learn what already works for your target behavior For more info, see www.bjfogg.com Saturday, October 3, 2009
  • 16. Many crummy trials beats deep thinking For more info, see www.bjfogg.com Saturday, October 3, 2009
  • 17. You probably won’t get it right the first time. That’s okay. For more info, see www.bjfogg.com Saturday, October 3, 2009
  • 18. Everything big started small For more info, see www.bjfogg.com Saturday, October 3, 2009
  • 19. For more info, see www.bjfogg.com Saturday, October 3, 2009
  • 20. Doing > Talking chaos mip trials diversity speed goals metrics inspire evaluate share mip assets aggregate insights skills tools resources control For more info, see www.bjfogg.com Saturday, October 3, 2009