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BJ Fogg - The New Rules of Persuasion - Brussels 2009

by Working at Both Stanford and my own industry work on Oct 03, 2009

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This is a subset of the slides I showed during my talk at Design for Persuasion in Brussels on Oct 1 2009. ...

This is a subset of the slides I showed during my talk at Design for Persuasion in Brussels on Oct 1 2009.

For more on ideas in these slides (including the slides I cut out of this version), see www.bjfogg.com and www.behaviormodel.org

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13 of 3 previous next Post a comment

  • koochi Advocacy Asia at Advocacy Many crummy trials beats deep thinking. Agree. But how many big organisations create the time, space, resource and culture for this. the search for grand stgy/big idea overwhelms the need for the constant cycle of 'try, learn, refine' 10 months ago
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  • gregrichardsnyc Greg Richards, User Experience Design and Strategy at Pitney Bowes Key take-away: 'Many crummy trials beats deep thinking.' And to paraphrase an idea from Luke Wroblewski, 'don't talk yourself into a product nobody wants.' Fail faster through validated learning! 2 years ago
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  • ayue ayue Very insightful! 4 years ago
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BJ Fogg - The New Rules of Persuasion - Brussels 2009 BJ Fogg - The New Rules of Persuasion - Brussels 2009 Presentation Transcript