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10 Million In 10 Weeks -- What Stanford Learned Building Facebook Apps
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10 Million In 10 Weeks -- What Stanford Learned Building Facebook Apps

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Slides to share at GSP West in March 2008. We know these slides are not pretty. We did them in Google Docs as an experiment and didn't really polish the visuals.

Slides to share at GSP West in March 2008. We know these slides are not pretty. We did them in Google Docs as an experiment and didn't really polish the visuals.

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10 Million In 10 Weeks -- What Stanford Learned Building Facebook Apps Presentation Transcript

  • 1. 10 Million in 10 Weeks What Stanford Learned Building Facebook Apps A Stanford Course during Fall 2007 BJ Fogg, Ph.D. Dan Ackerman-Greenberg Rob Fan Graphing Social Patterns: March 2008 Contact: BJ Fogg - bjfogg@stanford.edu
  • 2. 10 Million in 10 Weeks Total Installed Users: 20M+ 5 apps @ 1M+ users 10 apps @ 100k users 20 apps @ 5k users Total Daily Active Users (DAU): 925k 6 apps with ~ 100k DAU 10 apps with > 10k DAU 19 apps with > 500 DAU 6 Apps in Facebook Top 100 Top Apps (according to Adonomics): ~ $10M Contact: BJ Fogg - bjfogg@stanford.edu B
  • 3. Captology and Persuasion B Contact: BJ Fogg - bjfogg@stanford.edu
  • 4. The Idea Comes Together BJ - Dave - Dan Contact: BJ Fogg - bjfogg@stanford.edu B
  • 5. Contact: BJ Fogg - bjfogg@stanford.edu D
  • 6. Curriculum (Alpha Version) 3 Apps (!) Hoping to leverage . . . 1. Virality Huge reading list 2. Engagement Metrics-based grading 3. Education-focused Psychology of technology Expecting 20-40 students... Contact: BJ Fogg - bjfogg@stanford.edu D
  • 7. ...120 showed up Contact: BJ Fogg - bjfogg@stanford.edu R
  • 8. ...So we scared some students off. Contact: BJ Fogg - bjfogg@stanford.edu B
  • 9. Contact: BJ Fogg - bjfogg@stanford.edu
  • 10. Contact: BJ Fogg - bjfogg@stanford.edu
  • 11. Rob Fan Yee Lee Jia Shen Greg Schwartz ...and brought in more help! Contact: BJ Fogg - bjfogg@stanford.edu D
  • 12. 7 person teaching team 73 students Contact: BJ Fogg - bjfogg@stanford.edu B
  • 13. Contact: BJ Fogg - bjfogg@stanford.edu B
  • 14. Contact: BJ Fogg - bjfogg@stanford.edu D
  • 15. Every class was exciting and surprising D Contact: BJ Fogg - bjfogg@stanford.edu
  • 16. Students drove us forward B Contact: BJ Fogg - bjfogg@stanford.edu
  • 17. Initial Success!!! R Contact: BJ Fogg - bjfogg@stanford.edu
  • 18. Success Stories Contact: BJ Fogg - bjfogg@stanford.edu R
  • 19. Contact: BJ Fogg - bjfogg@stanford.edu B
  • 20. Students come together outside of class... D Contact: BJ Fogg - bjfogg@stanford.edu
  • 21. 10 Million in 10 Weeks Total Installed Users: 20M+ 5 apps @ 1M+ users 10 apps @ 100k users 20 apps @ 5k users Total Daily Active Users (DAU): 925k 6 apps with ~ 100k DAU 10 apps with > 10k DAU 19 apps with > 500 DAU 5 Apps in Facebook Top 100 Top Apps (according to Adonomics): ~ $10M Contact: BJ Fogg - bjfogg@stanford.edu B
  • 22. Final Expo in December 2007 500+ people show up Contact: BJ Fogg - bjfogg@stanford.edu R
  • 23. Contact: BJ Fogg - bjfogg@stanford.edu
  • 24. Contact: BJ Fogg - bjfogg@stanford.edu
  • 25. Contact: BJ Fogg - bjfogg@stanford.edu
  • 26. BayCHI Student Presentation B Contact: BJ Fogg - bjfogg@stanford.edu
  • 27. Contact: BJ Fogg - bjfogg@stanford.edu
  • 28. Aftermath $500,000 - $1,000,000+ revenue generated since September At least 3 companies formed At least 2 companies acquired More job offers than students can handle Dan drops out of school to work with Rob and 3 other students from the class Teach the class again soon Contact: BJ Fogg - bjfogg@stanford.edu D
  • 29. More Successes Contact: BJ Fogg - bjfogg@stanford.edu R
  • 30. Learnings from Stanford's FB Course #1. It's never too late to create a winning app When we launched course, over 6000 Facebook apps existed. 10 weeks later, our students had 6 apps in the top 100 Contact: BJ Fogg - bjfogg@stanford.edu
  • 31. Learnings from Stanford's FB Course #2. Simplicity & clarity are key to app success Apps need to be easily understood (value prop) Apps need to be easy to use The wrong direction: Clever names Lots of features Contact: BJ Fogg - bjfogg@stanford.edu
  • 32. Learnings from Stanford's FB Course #3. Speed & flexibility in launch & iterations Many crummy trials beat deep thinking Flexibility beats quality Deadly: Getting too attached to one app idea. Contact: BJ Fogg - bjfogg@stanford.edu
  • 33. Learnings from Stanford's FB Course #4. Community cooperation leads to success Students helped others a lot Sharing code, tips, insights . . . all were present in course. Contact: BJ Fogg - bjfogg@stanford.edu
  • 34. Learnings from Stanford's FB Course #5. Individual opinions about app are worthless Don't be swayed by one person's opinion. Just get the app out there and see what happens . . . Despite everyone's supposed quot;brilliancequot; . . . Often what seemed like a killer idea didn't work. Sometimes what seemed stupid worked very well. Contact: BJ Fogg - bjfogg@stanford.edu
  • 35. Learnings from Stanford's FB Course #6. Copying success is a cheap/fast way to succeed Novelty isn't the best approach to apps If you're desperate for a win, just copy something that's working Flipside: If your app is doing well, expect imitators. Contact: BJ Fogg - bjfogg@stanford.edu
  • 36. Learnings from Stanford's FB Course #7. Metrics do matter, but today's tools are too weak Of course, instrument your apps to track viral aspects No one offers a winning metrics package (yet) -- not even GA Our experience: Students often had to tweak GA and also create their own metrics tools. Contact: BJ Fogg - bjfogg@stanford.edu
  • 37. Learnings from Stanford's FB Course #8. You CAN learn to create a winning app Success with FB apps isn't luck or magic Many Stanford teams succeeded Teams who failed at first later created excellent apps (like Oregon Trail) Contact: BJ Fogg - bjfogg@stanford.edu
  • 38. Learnings from Stanford's FB Course #9. Success comes from the Chaos / Control Cycle (This point incorporates many of the previous points) Successful innovation is a process. BJ Fogg's Chaos/Control Cycle Contact: BJ Fogg - bjfogg@stanford.edu
  • 39. BJ Fogg's Chaos/Control Cycle Our process for innovation Contact: BJ Fogg - bjfogg@stanford.edu
  • 40. Learnings from Stanford's FB Course #10. Mass Interpersonal Persuasion is finally here A new form of persuasion emerged in 2007 This is a big deal (nothing as important since radio over 100 years ago) Implications: We can now do things never before possible, like 16 million installs in 10 weeks. But even more significant applications are ahead of use (like world peace). Or . . . You can make lots of money quickly, if that's your goal. Contact: BJ Fogg - bjfogg@stanford.edu
  • 41. BJ Fogg - bjfogg@stanford.edu see peace.stanford.edu for more A revolutionary new form of persuasion
  • 42. 10 Million in 10 Weeks What Stanford Learned Building Facebook Apps A Stanford Course during Fall 2007 BJ Fogg, Ph.D. Dan Ackerman-Greenberg Rob Fan Contact: BJ Fogg - bjfogg@stanford.edu