Great Ideas! Jim Collins' "Good to Great" - Executive Overview

Great ideas:Good to Greatby Jim CollinsThe Executive ForumDecember 8, 2009

Doug Hall’s Marketing Physics

Overt BenefitReal Reason to Believe Dramatic Difference Doug Hall’s Marketing Physics

What’s in it for me?

me? What’s in it forWhy should I believe you?

me? What’s in it forWhy should I believe you? Why should I care?

Good to Great isgenerally seen as themost influentialbusiness book of theearly 21st century

Good to Great isgenerally seen as themost influentialbusiness book of theearly 21st century“It’s no harder to build something great than to build something

Prequel (sort of)to Built to Last

Prequel (sort of)to Built to Last The corporategenome project

What Good toGreat isn’t

What Good toGreat isn’t It’s not really a “how to”

What Good toGreat isn’t It’s not really a “how to” It doesn’t deal directlywith SMEs

What Good toGreat isn’t It’s not really a “how to” It doesn’t deal directlywith SMEs According to Collins: it’snot about thesecompanies ... or business

Surprising findings Level 5 LeadersWhat NOT to do/What to STOP doing Technology, change management, transformation

Key concepts

Level 5 Leadership First Who, Then What Confront the Brutal Facts The Hedgehog Concept A Culture of Discipline Technology Accelerators Key conceptsThe Flywheel and the Doom Loop

Level 5 Leadership

Level 5 LeadershipLevel 1 - Highly Capable Individual

Level 5 LeadershipLevel 2 - Contributing Team Member Level 1 - Highly Capable Individual

Level 5 Leadership Level 3 - Competent ManagerLevel 2 - Contributing Team Member Level 1 - Highly Capable Individual

Level 5 Leadership Level 4 - Effective Leader Level 3 - Competent ManagerLevel 2 - Contributing Team Member Level 1 - Highly Capable Individual

Level 5 Leadership Level 5 - Level 5 Executive Level 4 - Effective Leader Level 3 - Competent ManagerLevel 2 - Contributing Team Member Level 1 - Highly Capable Individual

Characteristicsof Level 5 Leadership

Characteristics of Level 5 Leadership plow horse thanMore show horse

Characteristics of Level 5 Leadership plow horse thanMore show horse Fanatically driven to achieve results

Characteristics of Level 5 Leadership plow horse than More show horse Fanatically driven to achieve results An interesting combination ofprofessional will and personal humility

First who, then what

First get the right peopleFirst who, then what Then determine direction

First who, then what

It’s easier to change directionFirst who, then what

It’s easier to change direction You don’t need to motivateFirst who, then what

It’s easier to change direction You don’t need to motivate With the wrong people ... it just won’t matterFirst who, then what

“The “The right biggest person hasbottleneck more to doon growth is withnot products, character markets, competition traits andor technology innate -- it’s the abilities ability to get than specific and keep knowledge, enough of background, the right skills or people” experience”

Confront the Brutal Facts Dominant theme: “Breakthrough resultscome about by a series of good decisions, diligently executed andaccumulated one on top of another”

Are you ahedgehog?

Are you a hedgehog?Or a fox?

Simplicity within 3The Hedgehog Concept

“The Hedgehog Concept is not a goal,strategy, plan or intention -- it’s an understanding of what you can be the best at.”

A Culture of Discipline

A Culture of DisciplineFreedom within a Framework“Disciplined people, engaged indiscipline thought, taking disciplined

A Culture ofDiscipline Disciplin e

A Culture ofDiscipline•Build a culture around freedom & responsibility Disciplin•Fill the culture with self- e disciplined people who will go to extreme lengths•Don’t confuse discipline with tyranny•Adhere to the Hedgehog Concept -- including a “Stop Doing” list

Technology Technology can be an accelerator ofAccelerator momentum, but not a creator of it

Technology Technology can be an accelerator ofAccelerator momentum, but not a creator of it“Good to Great companies are pioneers in the application of carefully selected technologies”

The Flywheel and the Doom Loop

The Flywheel and the Doom Loop Build up andBreakthrough

The Flywheel and the Doom Loop “No single defining action, no grand Build up and program ... Good to Great comesBreakthrough about by a cumulative process -- that adds up to sustained and spectacular results”

The Doom Loop

The Doom a.k.a. Skipping Build Up Loop

The Doom a.k.a. Skipping Build Up LoopDisappointing results

The Doom a.k.a. Skipping Build Up LoopDisappointing resultsReaction without understanding

The Doom a.k.a. Skipping Build Up LoopDisappointing resultsReaction without understandingThe tyranny of the new

The Doom a.k.a. Skipping Build Up LoopDisappointing resultsReaction without understandingThe tyranny of the newNo build up ... no momentum ... no breakthrough

Coherence: 1 + 1 = 4

Coherence: 1 + 1 = 4 “The magnifying effect of one factor upon the other”

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