Great ideas:

A Whole New Mind
Why Right Brain Thinkers
Will Rule the Future



by Daniel Pink

The Executive Forum
June 8...
me?
   What’s in it for

Why should I believe you?

   Why should I care?
Tom Peters called the
  book “... a miracle.
  Completely original
     and profound.”
Tom Peters called the
  book “... a miracle.
  Completely original
     and profound.”


“The truth is, a great
   mind mu...
Though the book
   provides some
      hands on
suggestions, it is not
  a “how to” book
Though the book
   provides some
      hands on
suggestions, it is not
  a “how to” book

 More recently, Daniel
   Pink h...
The Conceptual Age

      Abundance
         Asia
      Automation

L-Directed Thinking
R-Directed Thinking

     The 6 Se...
In the 1980’s and 90’s
   a certain kind of
 person and a certain
 kind of mind was on
       the rise
The keys to the kingdom are
changing hands
The keys to the kingdom are
changing hands




                              From logical, linear and
                    ...
The keys to the kingdom are
changing hands




                              From logical, linear and
                    ...
The Conceptual Age




                              The Information Age




The Agricultural Age




                    ...
“The most complex thing we have yet
    discovered in the universe.”
“The most complex thing we have yet
    discovered in the universe.”
“My second favorite organ.”




“The most complex thing we have yet
    discovered in the universe.”
The left hemisphere
controls the right side of the
    body and vice-versa
The left hemisphere
controls the right side of the
    body and vice-versa




   The left hemisphere is
   sequential; th...
The left hemisphere             The left hemisphere
controls the right side of the   specializes in text; the right
    bo...
The left hemisphere             The left hemisphere
controls the right side of the   specializes in text; the right
    bo...
“Today, the defining skills of the previous era - the Left
 Brain capabilities that powered the Information Age -
        a...
The last
  150 years
have been a
  three-act
     drama
The
Industrial
   Age
             Act I
The
             Act I
                      Physical strength
Industrial           Personal fortitude
                   ...
The
Information
    Age
              Act II
The
              Act II
                       Knowledge & Information
Information             The Knowledge Worker
     ...
The
Conceptual
   Age
             Act III
The
             Act III
                             Driven by the 3 As
Conceptual               Creators and empathizers...
High Concept
         Creativity, Narrative, Connecting the Dots




High Touch     Empathy, Subtlety, Meaning, Purpose
3 Forces are
 boosting the
significance of
  Right Brain    Asia   Automation
     skills



Abundance
Abundance
Home ownership
 Car ownership
  Self-storage
  Trash bags!
Material
abundance
 and the
search for
 meaning
Material
abundance
 and the
search for
 meaning


    Yoga
 Meditation
Vegetarianism
  Candles!
The rise of Asia
is disrupting a wide range of
        L-Directed activities


                 Asia
Automation
Automation
Automation
The Six Senses




brought to you by Aaron Fischer
Not just function, but also DESIGN
Not just argument, but also STORY
Not just focus, but also SYMPHONY
Not just logic, but also EMPATHY
Not just seriousness, but also PLAY
Not just accumulation, but also MEANING
Gordon MacKenzie-Hallmark

         Utility + Significance

                    “At Sony we assume that all products
      ...
Our minds - and memories - work primarily
   through stories, rather than facts.
World Bank
World Bank
Narrative Medicine
Narrative Medicine

  In 1990 1 in 3 medical
schools taught courses in
the humanities; by 1995 3
       out of 4 did
Narrative Medicine

  In 1990 1 in 3 medical
schools taught courses in
the humanities; by 1995 3
       out of 4 did

Ther...
“The ability to put together
Symphony     the pieces; to synthesize,
                  rather than analyze”
“The ability to put together
Symphony                        the pieces; to synthesize,
                                  ...
“Perspective is more important
 than IQ ... [as is] the ability to
  make big leaps of thought.”
       Nicholas Negropont...
If
If         Success
        is built on
     relationships
If                     Success
                    is built on
                 relationships



     Symphony involves se...
Empathy
Empathy
Can’t be outsourced
Empathy
                  Can’t be outsourced



 At Vanderbilt
Medical School
students take a
    course in
communicating...
Empathy was downplayed - at
best - during the Information Age
Play
Play
“When we are at work, we
       ought to work. When we are at
        play, we ought to play. There is
       no use tryin...
“When we are at work, we
       ought to work. When we are at
        play, we ought to play. There is
       no use tryin...
“When we are at work, we
       ought to work. When we are at
        play, we ought to play. There is
       no use tryin...
CMU’s Entertainment Technology Center is a
collaboration between the College of Fine Arts
       and School of Computer Sc...
CMU’s Entertainment Technology Center is a
collaboration between the College of Fine Arts
       and School of Computer Sc...
CMU’s Entertainment Technology Center is a
collaboration between the College of Fine Arts
       and School of Computer Sc...
“Games are the
most elevated form
 of investigation.”
“Man’s main concern is ... to see meaning in his life.”
          Viktor Frankl - Man’s Search for Meaning
“Man’s main concern is ... to see meaning in his life.”
             Viktor Frankl - Man’s Search for Meaning




Most peo...
“Man’s main concern is ... to see meaning in his life.”
             Viktor Frankl - Man’s Search for Meaning




Most peo...
Taking spirituality seriously
Taking spirituality seriously

 “Science and Bhuddism are very
     similar because they are
  exploring the nature of rea...
Taking spirituality seriously

                              “Science and Bhuddism are very
                              ...
The Conceptual Age

      Abundance
         Asia
      Automation

L-Directed Thinking
R-Directed Thinking

     The 6 Se...
The Portfolios totally rock!
The Portfolios totally rock!


                       Web sites
                     Further reading
                     ...
Great Ideas! Daniel Pink's "A Whole New Mind" - Executive Overview
Great Ideas! Daniel Pink's "A Whole New Mind" - Executive Overview
Great Ideas! Daniel Pink's "A Whole New Mind" - Executive Overview
Great Ideas! Daniel Pink's "A Whole New Mind" - Executive Overview
Great Ideas! Daniel Pink's "A Whole New Mind" - Executive Overview
Great Ideas! Daniel Pink's "A Whole New Mind" - Executive Overview
Great Ideas! Daniel Pink's "A Whole New Mind" - Executive Overview
Great Ideas! Daniel Pink's "A Whole New Mind" - Executive Overview
Great Ideas! Daniel Pink's "A Whole New Mind" - Executive Overview
Great Ideas! Daniel Pink's "A Whole New Mind" - Executive Overview
Great Ideas! Daniel Pink's "A Whole New Mind" - Executive Overview
Great Ideas! Daniel Pink's "A Whole New Mind" - Executive Overview
Great Ideas! Daniel Pink's "A Whole New Mind" - Executive Overview
Great Ideas! Daniel Pink's "A Whole New Mind" - Executive Overview
Great Ideas! Daniel Pink's "A Whole New Mind" - Executive Overview
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Great Ideas! Daniel Pink's "A Whole New Mind" - Executive Overview

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A cool summary of Daniel Pink's groundbreaking book -- with an emphasis on the business perspective. While the "six senses" that Pink describes may not resonate immediately for your organization, there are powerful lessons for managers and executives focused on the future. And at least some of Pink's "three As" (Asia, automation and abundance) will ring true for nearly every organization. One of my very favorite non-business, business books!

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  • Introduce the book, Collins, L&L concept

    VALIDATION - clients and OSB
  • Define OB, RR2B and DD
    OB - not so much a “how to” as benchmarks ... or organizational DNA
    RR2B - generally seen as the most influential book of the early 21st century
    DD - “It’s no harder to build something great than something good” “all companies have the potential to go from good to great”
  • Collins as guru:

    Come to Boulder, RH framework, Growth Summit keynote
  • Collins as guru:

    Come to Boulder, RH framework, Growth Summit keynote
  • Explain “prequel” idea

    Corporate genome project -- mapping “great” organizational DNA
  • Explain “prequel” idea

    Corporate genome project -- mapping “great” organizational DNA
  • Not about these companies? Not about business?!?

    1 thing: the timeless principals of G2G






























































  • Not about these companies? Not about business?!?

    1 thing: the timeless principals of G2G

  • Great Ideas! Daniel Pink's "A Whole New Mind" - Executive Overview

    1. 1. Great ideas: A Whole New Mind Why Right Brain Thinkers Will Rule the Future by Daniel Pink The Executive Forum June 8, 2010
    2. 2. me? What’s in it for Why should I believe you? Why should I care?
    3. 3. Tom Peters called the book “... a miracle. Completely original and profound.”
    4. 4. Tom Peters called the book “... a miracle. Completely original and profound.” “The truth is, a great mind must be androgynous.” Samuel Taylor Coleridge
    5. 5. Though the book provides some hands on suggestions, it is not a “how to” book
    6. 6. Though the book provides some hands on suggestions, it is not a “how to” book More recently, Daniel Pink has created buzz with his newest book “Drive”
    7. 7. The Conceptual Age Abundance Asia Automation L-Directed Thinking R-Directed Thinking The 6 Senses
    8. 8. In the 1980’s and 90’s a certain kind of person and a certain kind of mind was on the rise
    9. 9. The keys to the kingdom are changing hands
    10. 10. The keys to the kingdom are changing hands From logical, linear and computer-like
    11. 11. The keys to the kingdom are changing hands From logical, linear and computer-like To inventive, empathic Big Picture thinkers
    12. 12. The Conceptual Age The Information Age The Agricultural Age The Industrial Age One man’s theory The emergence of Homo Sapien of evolution
    13. 13. “The most complex thing we have yet discovered in the universe.”
    14. 14. “The most complex thing we have yet discovered in the universe.”
    15. 15. “My second favorite organ.” “The most complex thing we have yet discovered in the universe.”
    16. 16. The left hemisphere controls the right side of the body and vice-versa
    17. 17. The left hemisphere controls the right side of the body and vice-versa The left hemisphere is sequential; the right is simultaneous
    18. 18. The left hemisphere The left hemisphere controls the right side of the specializes in text; the right body and vice-versa in context The left hemisphere is sequential; the right is simultaneous
    19. 19. The left hemisphere The left hemisphere controls the right side of the specializes in text; the right body and vice-versa in context The left hemisphere is The left hemisphere analyzes sequential; the right is details; the right synthesizes simultaneous the Big Picture
    20. 20. “Today, the defining skills of the previous era - the Left Brain capabilities that powered the Information Age - are necessary, but no longer sufficient.” “For individuals, families and organizations, professional success and personal fulfillment now requires a whole new mind.”
    21. 21. The last 150 years have been a three-act drama
    22. 22. The Industrial Age Act I
    23. 23. The Act I Physical strength Industrial Personal fortitude Efficiency Age
    24. 24. The Information Age Act II
    25. 25. The Act II Knowledge & Information Information The Knowledge Worker L-Directed Thinking Age
    26. 26. The Conceptual Age Act III
    27. 27. The Act III Driven by the 3 As Conceptual Creators and empathizers The rise of R-Directed Thinking Age
    28. 28. High Concept Creativity, Narrative, Connecting the Dots High Touch Empathy, Subtlety, Meaning, Purpose
    29. 29. 3 Forces are boosting the significance of Right Brain Asia Automation skills Abundance
    30. 30. Abundance Home ownership Car ownership Self-storage Trash bags!
    31. 31. Material abundance and the search for meaning
    32. 32. Material abundance and the search for meaning Yoga Meditation Vegetarianism Candles!
    33. 33. The rise of Asia is disrupting a wide range of L-Directed activities Asia
    34. 34. Automation
    35. 35. Automation
    36. 36. Automation
    37. 37. The Six Senses brought to you by Aaron Fischer
    38. 38. Not just function, but also DESIGN
    39. 39. Not just argument, but also STORY
    40. 40. Not just focus, but also SYMPHONY
    41. 41. Not just logic, but also EMPATHY
    42. 42. Not just seriousness, but also PLAY
    43. 43. Not just accumulation, but also MEANING
    44. 44. Gordon MacKenzie-Hallmark Utility + Significance “At Sony we assume that all products have basically the same technology, price, performance and features. Design is the only thing that differentiates one product from another.”
    45. 45. Our minds - and memories - work primarily through stories, rather than facts.
    46. 46. World Bank
    47. 47. World Bank
    48. 48. Narrative Medicine
    49. 49. Narrative Medicine In 1990 1 in 3 medical schools taught courses in the humanities; by 1995 3 out of 4 did
    50. 50. Narrative Medicine In 1990 1 in 3 medical schools taught courses in the humanities; by 1995 3 out of 4 did There are more than 50 medical schools in the U.S. teaching courses in spirituality
    51. 51. “The ability to put together Symphony the pieces; to synthesize, rather than analyze”
    52. 52. “The ability to put together Symphony the pieces; to synthesize, rather than analyze” “In a world teeming with stuff - the ability to see the big picture and sort out what really matters.”
    53. 53. “Perspective is more important than IQ ... [as is] the ability to make big leaps of thought.” Nicholas Negroponte - MIT
    54. 54. If
    55. 55. If Success is built on relationships
    56. 56. If Success is built on relationships Symphony involves seeing the relationships between relationships
    57. 57. Empathy
    58. 58. Empathy Can’t be outsourced
    59. 59. Empathy Can’t be outsourced At Vanderbilt Medical School students take a course in communicating and apologizing for mistakes
    60. 60. Empathy was downplayed - at best - during the Information Age
    61. 61. Play
    62. 62. Play
    63. 63. “When we are at work, we ought to work. When we are at play, we ought to play. There is no use trying to mix the two.” Play
    64. 64. “When we are at work, we ought to work. When we are at play, we ought to play. There is no use trying to mix the two.” Play
    65. 65. “When we are at work, we ought to work. When we are at play, we ought to play. There is no use trying to mix the two.” Play From Southwest Airlines’ Mission Statement: “People rarely succeed at anything unless they are having fun doing it.”
    66. 66. CMU’s Entertainment Technology Center is a collaboration between the College of Fine Arts and School of Computer Science
    67. 67. CMU’s Entertainment Technology Center is a collaboration between the College of Fine Arts and School of Computer Science EA had revenue of $3 billion in 2004 - more than the year’s top ten films combined
    68. 68. CMU’s Entertainment Technology Center is a collaboration between the College of Fine Arts and School of Computer Science EA had revenue of $3 billion in 2004 - more than the year’s top ten films Super Mario Brothers has combined grossed more than $7 billion over its lifetime - more than all the Star Wars films combined
    69. 69. “Games are the most elevated form of investigation.”
    70. 70. “Man’s main concern is ... to see meaning in his life.” Viktor Frankl - Man’s Search for Meaning
    71. 71. “Man’s main concern is ... to see meaning in his life.” Viktor Frankl - Man’s Search for Meaning Most people in the advanced world have been relieved from true suffering
    72. 72. “Man’s main concern is ... to see meaning in his life.” Viktor Frankl - Man’s Search for Meaning Most people in the advanced Baby Boomers shifting from world have been relieved Materialism to Post- from true suffering Materialism
    73. 73. Taking spirituality seriously
    74. 74. Taking spirituality seriously “Science and Bhuddism are very similar because they are exploring the nature of reality and both have the goal to lessen the suffering of mankind.”
    75. 75. Taking spirituality seriously “Science and Bhuddism are very similar because they are exploring the nature of reality and both have the goal to lessen the suffering of mankind.” Taking happiness seriously
    76. 76. The Conceptual Age Abundance Asia Automation L-Directed Thinking R-Directed Thinking The 6 Senses
    77. 77. The Portfolios totally rock!
    78. 78. The Portfolios totally rock! Web sites Further reading Activities ... and lots of other cool stuff
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