Why Invest in Missioneurs (When your ROI isn't measured in rainbows)

Why Invest in Missioneurs When your ROI isn’t measured in rainbows Mission powered business. Business powered change.

Because even if you like rainbows, your LPs might not “Rainbows? I hate those things!”

Blake Jennelle Founder of Philly Startup Leaders and the new Missioneurs Movement @bjennelle http://www.blakejennelle.com

So what is a missioneur anyway?

Missionaries

Their position

Missioneurs

Missioneurs don’t have to be “social”

They don’t even have to be good

Although they believe they’re doing good: deeply, passionately & personally

Companies run like causes Causes run like companies

Missioneurs

Pat Robertson Missioneurs Enterprise software Universities Politics The Church Proﬁt TechCrunch Social startups “entrepreneurship” Art Non-proﬁts The last pitch you heard Twitter Purpose

Why be a missioneur? Because it works

Customers evangelize you Talent beats down your door Strangers help you for free

Best of all for investors: There’s less risk Really.

Adoption Risk

Missions matter to people They’ve been calling for help and no one has listened

Attention Risk

“I've come to realize that the key challenge is not ‘convincing’ your customer. It's reaching your customer. “Customers are inundated with options and choice. The hardest part of the ‘selling’ process is not getting the sale. It's getting the meeting.” -Josh Kopelman, First Round Capital Source: http://redeye.ﬁrstround.com/2010/04/everyone-i-spoke-with-loved-the-idea.html

Missions are interesting People lower their guards and open their ears

The bottom line

Next time there’s a hot missioneur at your sausage party

Invest in her (or him)

Want to meet more missioneurs? Join the community: http://www.missioneurs.com @missioneurs

Why Invest in Missioneurs (When your ROI isn't measured in rainbows)

by Blake Jennelle on Apr 14, 2010

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Why Invest in Missioneurs (When your ROI isn’t measured in rainbows) — Presentation Transcript

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