Fortune at the bottom of pyramid - SourcePilani way !


Published on

Published in: Business, Health & Medicine
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Fortune at the bottom of pyramid - SourcePilani way !

    1. 2. On Paper <ul><li>More than 70% India’s population lives in Rural places. </li></ul><ul><li>Largely untapped market. </li></ul><ul><li>Growing Prosperity </li></ul><ul><ul><li>Major income source is agriculture which is largely recession free. </li></ul></ul><ul><ul><li>For consecutive last 10 years good monsoons </li></ul></ul><ul><ul><li>Government policies like NREGA, farm loan waiver (INR 60,000 cr) etc. </li></ul></ul><ul><ul><li>Urbanization – Growing middle class </li></ul></ul><ul><ul><li>Growing per capita consumption </li></ul></ul><ul><li>$7 trillion market </li></ul>
    2. 3. The Reality <ul><li>Average per capita income Rs 30/ Per day </li></ul><ul><ul><li>Rich farmers and Businessmen consists of 5% of Pyramid </li></ul></ul><ul><ul><li>Base of the pyramid is occupied by vast majority of daily laborers. </li></ul></ul><ul><li>Cyclic nature of work </li></ul><ul><li>Largely dependent on agriculture </li></ul><ul><ul><li>Majorly depends on climatic conditions </li></ul></ul><ul><li>Healthcare </li></ul><ul><ul><li>66% rural Indians don’t have access to Healthcare </li></ul></ul><ul><ul><li>31% travel for more than 30 kms seeking healthcare </li></ul></ul><ul><li>Poor quality of education </li></ul><ul><li>Poor ICT Infrastructure </li></ul><ul><li>Poor implementation of Government policies </li></ul>
    3. 4. Melting Urban-Rural Divide <ul><li>The principal issue in rural development is to create income-generating opportunities for the rural population. </li></ul><ul><ul><li>Agriculture </li></ul></ul><ul><ul><li>Industrial (Manufacturing) </li></ul></ul><ul><ul><li>Service Industry (Knowledge Economy) </li></ul></ul>
    4. 6. Model <ul><li>village BPO being a supplier of quality services at a competitive price to Indian Corporates and Government </li></ul><ul><li>Increasing base of educated youth. </li></ul><ul><li>Demand for support services from Corporates and Government at competitive prices. </li></ul><ul><li>Viable employment alternatives to rural Youth </li></ul>
    5. 7. Model <ul><li>SourcePilani is an attempt to move rural India from the edge to the center of the new economy with IT being major enabler </li></ul>
    6. 8. Who We Are “ Our mission is to create socio-economic value for corporate and rural” SourcePilani, a Goenka Group Company is a rural BPO specialized in providing high quality back office services Founded in 2007, SourcePilani offers it’s services to both domestic and international clients
    7. 9. What We Do “ We are the first and only rural BPO to have ventured into high end services like Medical Transcription” “ SourcePilani is the official e-governance partner of the District Rural Development Agency of Jhunjhunu district”
    8. 10. Governance Name Role Profile Manoj Vasudevan CEO B.E (Hon.)- Electrical from BITS –Pilani. Former employee of IBM corp as R&D Engineer. It is his strong leadership skills that made SourcePilani the fastest growing Rural BPO. Sandeep Thalluri COO M.M.S from BITS-Pilani. Former employee of Virtusa and Cognizant as a Business Consultant. His quench for process excellence and operational acumen will make SourcePilani as preferred partner for outsourcing Ashish Khandelwal VP – Business Development & Strategic Initatives M.M.S from BITS – Pilani. Former employee of Accenture and Indu Projects. He is adept at strategizing the expansion of SourcePilani to new verticals and expand the horizons of the company Bharat Bongu Head – HR and Training B.E (Hon.) – E & I. With his thorough understanding of the rural dynamics, the potential, attitude and the passion in the rural populace, he is all set to take SourcePilani to new horizons. He is responsible for equipping the employees with sophisticated skills to deliver highest quality service to our clients.
    9. 11. <ul><li>Business Development- Client Skepticisms: </li></ul><ul><li>Can rural India be part of knowledge economy? </li></ul><ul><li>Can they deliver the required quality? </li></ul><ul><li>Infrastructure ? </li></ul>Hurdles in the Journey
    10. 12. How we tackle them Business Value + Social Value
    11. 14. Socio-Economic Impact <ul><li>Enables and increases the pace of Knowledge transfer in rural India </li></ul><ul><li>Enables reverse migration to rural areas as a result of good employment opportunities in the IT sector </li></ul><ul><li>Stirs the economic activity and plays lead role in the economic development to the project area </li></ul><ul><li>Enhances the self-esteem of rural youth </li></ul><ul><li>Generating a Social Change by bringing young, educated and married women into the employment fold. </li></ul><ul><li>Creation of an economically viable livelihood option </li></ul>
    12. 15. Socio-Economic Change <ul><ul><li>Story of Rajender </li></ul></ul><ul><ul><li>Age: 28; location : Pilani; education : B.A Economics , Hindi medium ; </li></ul></ul><ul><ul><li>Occupation: BPO employee at SourcePilani. </li></ul></ul><ul><li> Pay : Rs 3,700/month </li></ul><ul><li>Expense : Rs2000 sent to parents </li></ul><ul><li>Rs 1000 for travel and personal expense </li></ul><ul><li>Rs 700 ( balance amount) – </li></ul><ul><li>other income : after work shift , he makes 500 rupees from tuitions. </li></ul><ul><li>Total amount on hand : Rs 1200/per month. </li></ul><ul><li>Money sent to parents which helps in paying his 2 brother’s college fees </li></ul><ul><li>His father earns - Rs 60-70 a day (mechanic in a garage) </li></ul>
    13. 16. Socio-Economic Change <ul><li>Family at work </li></ul><ul><ul><li>Prem and his cousins are employees at SourcePilani. </li></ul></ul><ul><ul><li>They take home Rs 12,000 a month </li></ul></ul><ul><ul><li>Their parents are into agriculture </li></ul></ul><ul><ul><li>“ With more than one member of the family coming to work we are able to fulfill many of their needs like healthcare and education which they earlier couldn’t afford.” </li></ul></ul>
    14. 17. Socio-Economic Change <ul><li>With over 100 members benefits like Health insurance can be provided. </li></ul><ul><li>Will increase the quality of education in the town </li></ul><ul><li>Will make healthcare and other necessities affordable </li></ul><ul><li>Will increase the PPP and in turn change the life style of people. </li></ul>Number of Employees Average Salary(Per month) Amount induced into local market 50 (current scenario) 3500 21,00,000 100(By End of this year) 4000 48,00,000 200( in 2010) 4250 1,02,00,000
    15. 19. <ul><li>Thank you ….. </li></ul><ul><li>Contact: </li></ul><ul><li>[email_address] </li></ul>