Fortune at the bottom of pyramid - SourcePilani way !Presentation Transcript
More than 70% India’s population lives in Rural places.
Largely untapped market.
Major income source is agriculture which is largely recession free.
For consecutive last 10 years good monsoons
Government policies like NREGA, farm loan waiver (INR 60,000 cr) etc.
Urbanization – Growing middle class
Growing per capita consumption
$7 trillion market
Average per capita income Rs 30/ Per day
Rich farmers and Businessmen consists of 5% of Pyramid
Base of the pyramid is occupied by vast majority of daily laborers.
Cyclic nature of work
Largely dependent on agriculture
Majorly depends on climatic conditions
66% rural Indians don’t have access to Healthcare
31% travel for more than 30 kms seeking healthcare
Poor quality of education
Poor ICT Infrastructure
Poor implementation of Government policies
Melting Urban-Rural Divide
The principal issue in rural development is to create income-generating opportunities for the rural population.
Service Industry (Knowledge Economy)
village BPO being a supplier of quality services at a competitive price to Indian Corporates and Government
Increasing base of educated youth.
Demand for support services from Corporates and Government at competitive prices.
Viable employment alternatives to rural Youth
SourcePilani is an attempt to move rural India from the edge to the center of the new economy with IT being major enabler
Who We Are “ Our mission is to create socio-economic value for corporate and rural” SourcePilani, a Goenka Group Company is a rural BPO specialized in providing high quality back office services Founded in 2007, SourcePilani offers it’s services to both domestic and international clients
What We Do “ We are the first and only rural BPO to have ventured into high end services like Medical Transcription” “ SourcePilani is the official e-governance partner of the District Rural Development Agency of Jhunjhunu district”
Governance Name Role Profile Manoj Vasudevan CEO B.E (Hon.)- Electrical from BITS –Pilani. Former employee of IBM corp as R&D Engineer. It is his strong leadership skills that made SourcePilani the fastest growing Rural BPO. Sandeep Thalluri COO M.M.S from BITS-Pilani. Former employee of Virtusa and Cognizant as a Business Consultant. His quench for process excellence and operational acumen will make SourcePilani as preferred partner for outsourcing Ashish Khandelwal VP – Business Development & Strategic Initatives M.M.S from BITS – Pilani. Former employee of Accenture and Indu Projects. He is adept at strategizing the expansion of SourcePilani to new verticals and expand the horizons of the company Bharat Bongu Head – HR and Training B.E (Hon.) – E & I. With his thorough understanding of the rural dynamics, the potential, attitude and the passion in the rural populace, he is all set to take SourcePilani to new horizons. He is responsible for equipping the employees with sophisticated skills to deliver highest quality service to our clients.
Business Development- Client Skepticisms:
Can rural India be part of knowledge economy?
Can they deliver the required quality?
Hurdles in the Journey
How we tackle them Business Value + Social Value
Enables and increases the pace of Knowledge transfer in rural India
Enables reverse migration to rural areas as a result of good employment opportunities in the IT sector
Stirs the economic activity and plays lead role in the economic development to the project area
Enhances the self-esteem of rural youth
Generating a Social Change by bringing young, educated and married women into the employment fold.
Creation of an economically viable livelihood option
Story of Rajender
Age: 28; location : Pilani; education : B.A Economics , Hindi medium ;
Occupation: BPO employee at SourcePilani.
Pay : Rs 3,700/month
Expense : Rs2000 sent to parents
Rs 1000 for travel and personal expense
Rs 700 ( balance amount) –
other income : after work shift , he makes 500 rupees from tuitions.
Total amount on hand : Rs 1200/per month.
Money sent to parents which helps in paying his 2 brother’s college fees
His father earns - Rs 60-70 a day (mechanic in a garage)
Family at work
Prem and his cousins are employees at SourcePilani.
They take home Rs 12,000 a month
Their parents are into agriculture
“ With more than one member of the family coming to work we are able to fulfill many of their needs like healthcare and education which they earlier couldn’t afford.”
With over 100 members benefits like Health insurance can be provided.
Will increase the quality of education in the town
Will make healthcare and other necessities affordable
Will increase the PPP and in turn change the life style of people.
Number of Employees Average Salary(Per month) Amount induced into local market 50 (current scenario) 3500 21,00,000 100(By End of this year) 4000 48,00,000 200( in 2010) 4250 1,02,00,000