Why Content is King

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Why Content is King

  1. 1. Why Content Is King And What You Should Be Doing About It
  2. 2. The Big Question is: should you be writing blog posts for your website? The Answer:
  3. 3. The Big Question is: should you be writing blog posts for your website? The Answer: DUH!
  4. 4. Why Should I, You May Ask There are a multitude of reasons you should be writing blog posts. Let me break it down for you:
  5. 5. Why Should I, You May Ask Increases Visibility There are a multitude of reasons you should be writing blog posts. Let me break it down for you:
  6. 6. Why Should I, You May Ask Attracts Customers Increases Visibility There are a multitude of reasons you should be writing blog posts. Let me break it down for you:
  7. 7. Builds Your Brand Attracts Customers Why Should I, You May Ask Increases Visibility There are a multitude of reasons you should be writing blog posts. Let me break it down for you:
  8. 8. Why Should I, You May Ask There are a multitude of reasons you should be writing blog posts. Let me break it down for you: Basically, it communicates with customers in a way that keeps them coming back
  9. 9. But Why A Blog?
  10. 10. But Why A Blog? Why not some other form of advertisement? Wouldn’t some other platform be more effective?
  11. 11. But Why A Blog? Why not some other form of advertisement? Wouldn’t some other platform be more effective? NO and here’s why...
  12. 12. Most people don’t want to be interrupted by your advertisement The Statistics
  13. 13. Most people don’t want to be interrupted by your advertisement The Statistics 86% skip TV commercials
  14. 14. Most people don’t want to be interrupted by your advertisement The Statistics 86% skip TV commercials 84% leave a website with intrusive/ irrelevant ads
  15. 15. Most people don’t want to be interrupted by your advertisement The Statistics 86% skip TV commercials 84% leave a website with intrusive/ irrelevant ads 44% of direct mail is never opened
  16. 16. Most people don’t want to be interrupted by your advertisement The Statistics 86% skip TV commercials 84% leave a website with intrusive/ irrelevant ads 44% of direct mail is never opened 91% have unsubscribed from previously subscribed to emails.
  17. 17. BUT A BLOG? REALLY?
  18. 18. YES REALLY!
  19. 19. The Statistics
  20. 20. The Statistics Blogging actually does do wonders for your business
  21. 21. The Statistics Companies that blog have 97% more inbound links Blogging actually does do wonders for your business
  22. 22. The Statistics Companies that blog have 97% more inbound links B2B marketers using blogs generate 67% more leads Blogging actually does do wonders for your business
  23. 23. The Statistics Companies that blog have 97% more inbound links B2B marketers using blogs generate 67% more leads Businesses with blogs have 434% more indexed pages Blogging actually does do wonders for your business
  24. 24. The Statistics Companies that blog have 97% more inbound links B2B marketers using blogs generate 67% more leads Businesses with blogs have 434% more indexed pages Websites with blogs have 97% more indexed links Blogging actually does do wonders for your business
  25. 25. The Statistics Companies that blog have 97% more inbound links B2B marketers using blogs generate 67% more leads Businesses with blogs have 434% more indexed pages Websites with blogs have 97% more indexed links 37% of marketers believe blogs are the most important type of content marketing Blogging actually does do wonders for your business
  26. 26. The Statistics Companies that blog have 97% more inbound links B2B marketers using blogs generate 67% more leads Businesses with blogs have 434% more indexed pages Websites with blogs have 97% more indexed links 37% of marketers believe blogs are the most important type of content marketing 61% of US consumers have made a purchase based on a blog post Blogging actually does do wonders for your business
  27. 27. Convinced Yet?
  28. 28. Convinced Yet? If not, you’re missing out on potential leads...
  29. 29. Now You Should Have a Question
  30. 30. Now You Should Have a Question What SHOULD I be doing??
  31. 31. I thought you’d never ask!
  32. 32. You Should Be Creating!
  33. 33. You Should Be Creating! Blogs come in many shapes and forms:
  34. 34. You Should Be Creating! Blogs come in many shapes and forms: Text Blog Post
  35. 35. You Should Be Creating! Blogs come in many shapes and forms: Text Blog Post Podcasts
  36. 36. You Should Be Creating! Blogs come in many shapes and forms: Text Blog Post VideosPodcasts
  37. 37. You Should Be Creating! Blogs come in many shapes and forms: Text Blog Post VideosPodcasts Lists
  38. 38. You Should Be Creating! Blogs come in many shapes and forms: Text Blog Post VideosPodcasts Lists Reviews
  39. 39. You Should Be Creating! Blogs come in many shapes and forms: Text Blog Post Infographics VideosPodcasts Lists Reviews
  40. 40. You Should Be Creating! Blogs come in many shapes and forms: Text Blog Post Infographics VideosPodcasts Lists Reviews White Papers
  41. 41. You Should Be Creating! Blogs come in many shapes and forms: Text Blog Post Infographics VideosPodcasts Lists Reviews ImagesWhite Papers
  42. 42. You Should Be Creating! Blogs come in many shapes and forms: Text Blog Post Infographics VideosPodcasts Lists Reviews ImagesWhite Papers How-To’s ?
  43. 43. You Should Be Creating! Blogs come in many shapes and forms: Text Blog Post Infographics VideosPodcasts Lists Reviews E-BooksImagesWhite Papers How-To’s ?
  44. 44. No one HAS to read your blog. So make them WANT to read it. NEWSFLASH Blogs Shouldn’t Be Boring! Blogs Shouldn’t Be Boring!
  45. 45. Blogs Shouldn’t Be Boring! Before publishing any post ask Yourself: ● Is this how I would talk to a customer? Or am I being overly formal? ● Would I read a blog post this long? Or am I only writing this much information because I’m personally invested in the topic? ● Is this topic something that is a current issue? Or am I out of touch? ● Is this something that will benefit my readers? ● Is there any way I could make this post more exciting and eye grabbing?
  46. 46. Your Blog Should Have Language LengthRelevancy ValueCreativity
  47. 47. If you’re not ready to make that commitment personally or don’t have enough in-office talent to create regular blog posts, consider outsourcing! Want to learn more about boosting traffic to your website? Schedule your free web presence consultation today or call us at 800-749-2360. Blogs are a Long Term Relationship biztraffic.com

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