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Trade Shows Increase In Sales Public Relations Market Research Promotion

4 P's to Exhibiting Practice Planning – lays the foundation for exhibiting. Promotion – communicates consistent message. People - focuses on the team represent you at the event. Productivity - includes after-show follow-up. Powered by BizTradeShows http://www.biztradeshows.com/

Planning – lays the foundation for exhibiting.

Promotion – communicates consistent message.

People - focuses on the team represent you at the event.

Productivity - includes after-show follow-up.

3 Basic Principles Know what results you want. Set measurable goals. Plan your strategy. Powered by BizTradeShows http://www.biztradeshows.com/

Know what results you want.

Set measurable goals.

Plan your strategy.

Trade Show Planning Blueprint Understand where exhibitions fit into your overall Corporate Marketing Strategy. Explore why you are exhibiting? What does you company want to exhibit? Who is your target audience? What is your exhibiting budget? Powered by BizTradeShows http://www.biztradeshows.com/

Understand where exhibitions fit into your overall Corporate Marketing Strategy.

Explore why you are exhibiting?

What does you company want to exhibit?

Who is your target audience?

What is your exhibiting budget?

What do you want to achieve? Generate new leads Write orders Increase visibility and brand awareness To showcase new products/services Provide target audience/customer education Recruit dealers or distributors Conduct market research Strengthen existing relationships Powered by BizTradeShows http://www.biztradeshows.com/

Generate new leads

Write orders

Increase visibility and brand awareness

To showcase new products/services

Provide target audience/customer education

Recruit dealers or distributors

Conduct market research

Strengthen existing relationships

Be a SMART Goal Setter Whatever your exhibiting goals are, they need to be written down. Always follow the SMART principle: S - Specific M - Measurable. A - Attainable. R - Realistic. T - Time frame Powered by BizTradeShows http://www.biztradeshows.com/

Whatever your exhibiting goals are, they need to be written down. Always follow the SMART principle:

S - Specific

M - Measurable.

A - Attainable.

R - Realistic.

T - Time frame

Understand Attendee's Goals… Six Common Reasons Attendees Go to Shows: 1.See new products and services 2.Research specific information 3.Buy products and services 4.Network with industry peers 5.Attend educational workshops 6.Keep abreast of industry trends Powered by BizTradeShows http://www.biztradeshows.com/

Six Common Reasons Attendees Go to Shows:

1.See new products and services

2.Research specific information

3.Buy products and services

4.Network with industry peers

5.Attend educational workshops

6.Keep abreast of industry trends

Choosing the Right Show 1. How well does the exhibition fit your company’s marketing needs? 2. How convenient are the exhibition dates? 3. What other events are scheduled on those dates? 4. How convenient is the exhibition location? 5. What percentage of attendees fall into your company’s target market? 6. What percentage of attendees come from company’s major service areas? 7. What does show management do to promote the show? 8. What is the exhibition’s past success rate? 9. Which of your company’s competitors also exhibit at this exhibition? 10. What return on investment can your company expect from the exhibition?

1. How well does the exhibition fit your company’s marketing needs?

2. How convenient are the exhibition dates?

3. What other events are scheduled on those dates?

4. How convenient is the exhibition location?

5. What percentage of attendees fall into your company’s target market?

6. What percentage of attendees come from company’s major service areas?

7. What does show management do to promote the show?

8. What is the exhibition’s past success rate?

9. Which of your company’s competitors also exhibit at this exhibition?

10. What return on investment can your company expect from the exhibition?

After the Show Measure Results Publish a summary report after each event List the goals achieved List challenges faced Staff presentation Booth presentations Brand presentation Improvements/suggestions for future trade events Powered by BizTradeShows http://www.biztradeshows.com/

Measure Results

Publish a summary report after each event

List the goals achieved

List challenges faced

Staff presentation

Booth presentations

Brand presentation

Improvements/suggestions for future trade events