IN THIS SUMMARY
In Seven Strategies to Improve Your Bottom Line, E. Preston Gee outlines different tools and strategies that can help healthcare executives cut costs and improve their hospital’s efficiency and overall popularity. Some of these strategies include the incorporation of the Internet as a management tool, the incorporation of complementary and alternative medicine, and the addition of retail-like visual traffic. E. Preston Gee goes on to discuss the various ways hospitals can increase the number of insured individuals within their community, thus increasing the hospital’s revenue. He also explains the concept of “co-opetition,” and highlights the ways in which healthcare executives can use communication as an economic tool to improve overall hospital profitability.