IN THIS SUMMARY
In 30 Days to Social Media Success, Gail Martin reveals how small businesses and solo professionals can take social media from being an overwhelming tool with great potential to a tangible means of reaching top business goals in measurable ways. Her chapter-a-day guide demonstrates how only 30 minutes a day for 30 days is sufficient to launch a successful social media marketing strategy. Social media is most successful when used in conjunction with strong online and offline marketing. Social media sites excel at 1) increasing visibility to clients and prospects, 2) enabling easier and more frequent contact with business contacts, 3) connecting a company with people around the world, 4) improving search engine results, 5) increasing visibility to those who will endorse the business, and 6) building an opt-in list.