Business communication 3 credibility

Defining-&-Developing Shafqat Jilani Business Communication www.TekSof.com

Your objective
Define in a clear way what you want to achieve from the planned communication. List down your main objectives and prepare to achieve those one by one
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Your style (How would you Communicate)
Tell Style
Sell Style
Confer Style
Join Style
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Solution: There are more white sheep than black sheep.
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Tell Style
When trying to explain, instruct, that you know the answer and want to tell.
Tell style is used in up-ward communication like reports, feedbacks, suggestions and complaints
Tell style also popular in downward communication while announcing policies, rules, strategies and decisions
USER IS AUTHORITATIVE OR AUTOCRATIC
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Sell Style
When you try to get your audience to do some thing differently.
You don’t make them learn only but to change their actions
Points are followed by strong Arguments
COMMUNICATOR IS CALLED PARTICIPATIVE
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Confer Style
When you are trying to confer or interact with audience to gather information or opinion.
When you don’t know the answer.
When you want to learn the answer.
COMMUNICATOR IS CALLED DEMOCRATIC
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Join Style
When you need or want a very high audience involvement.
When audience is willing and knowledgeable.
When mutual efforts, thoughts, decisions, actions are required.
COMMUNICATOR IS CALLED DELEGATIVE
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Solution: 12
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www.TekSof.com Delegation of Authority Use of Authority Tell Style Sell Style Confer Style Join Style

Do you see a musician or a girl's face?

Your tone [select a reasonable one]
Base your tone on:
Your Communication Strategy
The sound and volume required
Positive Attitude
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After the preparation of appropriate communication style and tone, consider the perception of your audience.
Consider your own credibility, their beleifs,confidence, and expectations.
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Credibility is audience’s
Perception of the communicator
Sense of communicator’s goodwill & expertise
Communicator will not be perceived properly if context of the audience is entirely different from the communicator.
Communicator’s Acheivements, experties and competence will also effect.
Audience may give credibility to communicators with no expertise on a certain subject based on other factors
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Credibility is not a fake or artificial phenomenon.
Image contributes, communicators morality and fairness also effect.
Credibility stems from Five factors.
RANK , GOODWILL , EXPERTISE , IMAGE , MORALITY & FAIRNESS

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Solution: The letter "M"

Initial Credibility
The goodwill before communication process
Acquired Credibility
The goodwill communicator earns after communication process
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Enhancing Initial Credibility:
Proper promotions
Citing main points of communicator
Creating a good but realistic imagery
Describing achievements of communicator
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Enhancing Acquired Credibility
By citing communication goals for audience’s benefits
Identify you with the goal of your audience
Use quotations for the reference of audience they would need
Associate with well respected people
Prepare well before communicating
Maintain a high level of confidence
Achieve communication goals

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Q & A
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Business communication 3 credibility

by Shafqat Jilani on Apr 18, 2010

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