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Bizwatch Search Analytics Reports 2009
Bizwatch Search Analytics Reports 2009
Bizwatch Search Analytics Reports 2009
Bizwatch Search Analytics Reports 2009
Bizwatch Search Analytics Reports 2009
Bizwatch Search Analytics Reports 2009
Bizwatch Search Analytics Reports 2009
Bizwatch Search Analytics Reports 2009
Bizwatch Search Analytics Reports 2009
Bizwatch Search Analytics Reports 2009
Bizwatch Search Analytics Reports 2009
Bizwatch Search Analytics Reports 2009
Bizwatch Search Analytics Reports 2009
Bizwatch Search Analytics Reports 2009
Bizwatch Search Analytics Reports 2009
Bizwatch Search Analytics Reports 2009
Bizwatch Search Analytics Reports 2009
Bizwatch Search Analytics Reports 2009
Bizwatch Search Analytics Reports 2009
Bizwatch Search Analytics Reports 2009
Bizwatch Search Analytics Reports 2009
Bizwatch Search Analytics Reports 2009
Bizwatch Search Analytics Reports 2009
Bizwatch Search Analytics Reports 2009
Bizwatch Search Analytics Reports 2009
Bizwatch Search Analytics Reports 2009
Bizwatch Search Analytics Reports 2009
Bizwatch Search Analytics Reports 2009
Bizwatch Search Analytics Reports 2009
Bizwatch Search Analytics Reports 2009
Bizwatch Search Analytics Reports 2009
Bizwatch Search Analytics Reports 2009
Bizwatch Search Analytics Reports 2009
Bizwatch Search Analytics Reports 2009
Bizwatch Search Analytics Reports 2009
Bizwatch Search Analytics Reports 2009
Bizwatch Search Analytics Reports 2009
Bizwatch Search Analytics Reports 2009
Bizwatch Search Analytics Reports 2009
Bizwatch Search Analytics Reports 2009
Bizwatch Search Analytics Reports 2009
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Bizwatch Search Analytics Reports 2009

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Bizwatch Search Analytics Report Samples - 2009

Bizwatch Search Analytics Report Samples - 2009

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  • 1. An Introduction to Bizwatch ™ A Search Marketing Analytics Platform Organic, Paid, & Web Analytics One Console Over 60 Reports Bizwatch Bizresearch 614-846-7560 www.bizresearch.com
  • 2. Why Consider Bizwatch?
    • Search Marketing Managers:
      • Wish you could just hide first week of the month?
      • Do you have to log into different consoles for organic, paid search, keyword research, competitor intelligence, & web analytics?
      • How many hours do you spend on reporting?
    • Want to spend less time on reporting, and more time on strategy & implementation?
    • Need help determining where to focus your efforts in terms of SEO, paid search and analytics?
    Bizwatch 2.0 Bizresearch 614-846-7560 www.bizresearch.com I’m just going to hide here until reporting week is over
  • 3. What Makes Bizwatch Different?
    • Make it easier to get to keyword conversion data
    • Tracks organic, paid search & web analytics
    • Includes keyword research, competitive intelligence
    • Track Adwords conversions? Google Analytics in place? No additional code installation required.
    • Includes 1 hour webinar to discuss your data with expert, certified practitioners in group forum
    • Affordable
    Bizwatch 2.0 Bizresearch 614-846-7560 www.bizresearch.com
  • 4. Knowledge Management
    • Who is in charge of monthly reports?
    • Do you export data each month from the consoles to create custom reports in Excel & Powerpoint?
    • When employees/vendors change; who manages the knowledge learning curve?
    • Wish it was easier to manage?
    Bizwatch 2.0 Bizresearch 614-846-7560 www.bizresearch.com Another 20 people to train on these new tools – and some of these folks don’t even know Excel
  • 5. What Makes Bizwatch Different?
    • Doesn’t overwhelm with unnecessary data
    • Focus on key metrics
      • Which keywords convert
      • Trends (one or more years)
      • Organic versus paid
      • Combines 4 data warehouses for deeper analysis
      • Includes tables & graphs on one page
      • Export to PDF
    Bizwatch 2.0 Bizresearch 614-846-7560 www.bizresearch.com
  • 6.
    • Search analytics doesn’t have to be this difficult – with Bizwatch - data is simplified, trended, charted and easier to analyze
    Bizwatch 2.0 Bizresearch 614-846-7560 www.bizresearch.com You look like you’ve lost your head, Percy. They say I need to have 15 charts by tomorrow’s executive meeting
  • 7. Slide Guide
    • Skip to Organic Reports?
      • Slides 8-15
    • SEO Competitor Reports?
      • Slides 16-18
    • Paid Search Reports?
      • Slides 19-27
    • Web Analytics Reports
      • Slides 28-35
    • Pricing Packages
      • Slides 36-40
  • 8. Organic Reports 10 Reports Currently Available Rankings, Trends, Charts, Export to PDF Features Keyword Research, Competitor Analysis & More
  • 9. Executive Ranking Reports Bizwatch Bizresearch 614-846-7560 www.bizresearch.com Benefits: Advanced Sort Features Advanced Filters
  • 10. Trend Reports & Graphs at KW Level by Search Engine Bizwatch Bizresearch 614-846-7560 www.bizresearch.com Benefits: See a keyword improve, quickly note its improvement over time, with table & graph
  • 11. Identify Ranking Trend Declines Bizwatch 2.0 Bizresearch 614-846-7560 www.bizresearch.com Benefit: Numbers Often Overwhelm Users Quickly Visualize Decline
  • 12. Advanced Sort – Positive Rankings Bizwatch 2.0 Bizresearch 614-846-7560 www.bizresearch.com Benefit: Quickly Show Top Rankings
  • 13. Top Ten Rankings & Filters Bizwatch Bizresearch 614-846-7560 www.bizresearch.com Benefit: Quick Top Ten Ranking Report Advanced Filters Choose by Date and/or SE and/or KW
  • 14. Improvements & Drops Report Bizwatch 2.0 Bizresearch 614-846-7560 www.bizresearch.com Benefits: Filter search engine, keyword(s), date range and sort ascending, descending order
  • 15. Identify KWs for Improvement Bizwatch 2.0 Bizresearch 614-846-7560 www.bizresearch.com Benefit: Filter, Sort, Date Range – Quickly Determine Where Work Is Needed
  • 16.
    • Bizwatch Monitors 50 Target Keyword Phrases
    • How Does Your Site Rank Compared with the Competition?
    • Compares SEO Rankings of Top Five Ranked Competitors
    Who’s Watching Your Back?
  • 17. Who Are My Organic Competitors? Bizwatch Bizresearch 614-846-7560 www.bizresearch.com Benefit: Great for SEO Analysts – Determine URL structure & which pages rank
  • 18. Competitive Market Share Graphs Bizwatch Bizresearch 614-846-7560 www.bizresearch.com Benefit: Graphs Show Number of Top Five Competitor Rankings - & Where You Fit In
  • 19. Paid Search Reports Over 35 Reports Trends, Charts, Export to PDF Red Alerts – Underperforming Campaigns Bid Management Filters Bizwatch Bizresearch 614-846-7560 www.bizresearch.com
  • 20. Traditional Google Adwords Data Bizwatch Bizresearch 614-846-7560 www.bizresearch.com Challenge: Have to Export Raw Data, Import into CSV, Format, Graph, Trend
  • 21. Export 1 Year of Google KPIs into Bizwatch Bizwatch Bizresearch 614-846-7560 www.bizresearch.com Benefit: Using API, data warehouses one year of data, enables trending
  • 22. What Needs Your URGENT Attention? Bizwatch 2.0 Bizresearch 614-846-7560 www.bizresearch.com
  • 23. Campaign & Ad Group Monthly KPI Red Alerts Bizwatch Bizresearch 614-846-7560 www.bizresearch.com You Set Your Own Filters: Default Settings: <2% CTR <2% CVR >$50 Cost Per Conversion >3.0 Avg Pos. All 4 = a Red Alert
  • 24. Obtain Ad Group Trend Analysis Bizwatch Bizresearch 614-846-7560 www.bizresearch.com Benefit: At times, we need to visually prove a campaign is not profitable. Case Study One Core Campaign – Proven Not Profitable – Lowered Cost per Conversions; Increased Conversion Rate Red Alerts in one client just saved $2300 in first month of using Bizwatch; increased Paid Search leads 17%
  • 25. Focus Work On Improving KPIs Bizwatch 2.0 Bizresearch 614-846-7560 www.bizresearch.com Benefit: Focus on terms that didn”t profitably convert – within 2 weeks of work cut budget without sacrificing overall campaign total leads. Got out of “the red” within 2 weeks Also spent half the time on campaign management
  • 26. Decrease Campaign Management Costs
      • Less time to pull, review, and report on data
      • Escape the ‘ reporting hell syndrome’
      • Focus on strategy and improvement rather than on data mining and reporting
      • Improve time management
    Bizwatch Bizresearch 614-846-7560 www.bizresearch.com
  • 27. Monthly Reporting Becomes a Breeze
    • Easily monitor trends for 13 months or more
    • Custom date ranges or pre-set date range filters
    • Tables, graphs, PDFs
    • Presentations are easier, looks professional
    • All we need to do is invite your Google Client ID from [email_address] (Master Client Center)
    • Takes 1 business day to set up
    Bizwatch 2.0 Bizresearch 614-846-7560 www.bizresearch.com
  • 28. Web Analytics Reports Using Google Analytics – Taking it One Step Further Bizwatch 2.0 Bizresearch 614-846-7560 www.bizresearch.com
  • 29.
    • Results are what matters in the form of leads & sales
    Do Your Keywords Convert? Bizwatch 2.0 Bizresearch 614-846-7560 www.bizresearch.com
  • 30. Top Converting Keywords
    • Keywords by
      • Goals, Visits, Conversion Rate
      • Numerous Filters
      • Ability to Trend
      • Conversions Organic vs Paid
      • Exclude Brand Names
      • Create KW buckets
      • Export to PDF
      • Easy Snippets for Presos
    Bizwatch 2.0 Bizresearch 614-846-7560 www.bizresearch.com
  • 31.
    • Bizwatch makes it easier to focus on the most important criteria – increasing leads; cutting costs; knowing keywords that convert
    Search marketing newbies wonder why the goods haven’t arrived yet Bizwatch 2.0 Bizresearch 614-846-7560 www.bizresearch.com
  • 32. One Table: Determine Organic vs Paid Search KWs That Send Best Conversions/Leads/Sales Bizwatch 2.0 Bizresearch 614-846-7560 www.bizresearch.com Benefit: Filter keyword(s), KPIs; sort ascending/descending any column heading Determine which keywords send best organic or PPC leads Saves hours doing this in MS Excel, exports, master spreadsheets
  • 33. Traditional Metrics Available, Only Better
    • For the CEO who wants a YOY traffic KPI report
      • Trended traffic – all KPIs for one year or more
      • Table & Charts
      • Export to PDF
      • Snippet available for Powerpoint Preso
      • Time Savings? One Day
    Bizwatch 2.0 Bizresearch 614-846-7560 www.bizresearch.com
  • 34. Monthly Traffic Trend Reports are Instantaneous Bizwatch Bizresearch 614-846-7560 www.bizresearch.com Benefit: Quickly Trend a Year of Traffic KPIs – No more exporting, graphing, charting time wasted
  • 35. Track Google Goal Conversion Trends Bizwatch Bizresearch 614-846-7560 www.bizresearch.com Benefit: Track Google Analytics Goals Trends – Note Increases; Easily Demonstrate Improvements
  • 36. Bizwatch Pricing
    • All inclusive version for organic, paid, and site analytics
          • $595 per month
          • One-time setup fee of $595 (goals & conversions verified)
          • Monthly one hour advisory webinar included
          • May volunteer your data to be reviewed if desired during webinar
          • Opportunity to ask Search Marketing Expert (not a sales person) about your search analytics KPIs and how to improve them
    Bizwatch Bizresearch 614-846-7560 www.bizresearch.com
  • 37.
    • Pricing Available Separate Or All-Inclusive
    • Organic, Paid Search, Web Analytics
    So What if We Want to Come Along Too? Bizwatch 2.0 Bizresearch 614-846-7560 www.bizresearch.com
  • 38. Bizwatch Paid Analytics
    • Paid analytics version only
          • $295 per month
          • One-time setup fee of $195 to verify conversions are tracking accurately
          • Monthly one hour advisory webinar is $25 per participant
    Bizwatch Bizresearch 614-846-7560 www.bizresearch.com
  • 39. Bizwatch Organic Analytics
    • Organic analytics only
          • $195 per month
          • One-time setup fee of $195
          • Monthly one hour advisory webinar is $25 per participant
    Bizwatch Bizresearch 614-846-7560 www.bizresearch.com
  • 40. Bizwatch Site Analytics
    • Site analytics only
          • $195 per month
          • One-time setup fee of $195
          • Monthly one hour advisory webinar is $25 per participant
    Bizwatch Bizresearch 614-846-7560 www.bizresearch.com
  • 41. Contact Bizwatch Bizresearch 614-846-7560 www.bizresearch.com Laura Thieme [email_address] 614-846-7560 Or order online with Google Checkout www.bizresearch.com/bizwatch.php

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