Your Friends Dont Trust You SIC 2011

Your friends don’t trust you.Nor should they.Lara FeltinCofounder & CEO

“I ni che” @LaraFeltin

@LaraFeltin

1. Know thyself @LaraFeltin

INDIE BUSINESS ENTREPRENEUR OWNERPRIMARY MOTIVATION earn a living make an impact FINANCIAL GOALS make a proﬁt build equity + acquisition CAREER OBJECTIVE self-employment ﬁnancial freedom FUNDING bank loan; owner’s $ someone else’s $ WORK STYLE long-term repetitive tasks short-term serial inventor

retail @LaraFeltin

retail wholesale @LaraFeltin

retail wholesaleservice @LaraFeltin

retail manufacturing wholesaleservice @LaraFeltin

retail manufacturing wholesale service@LaraFeltin technology startup

@LaraFeltin

T=CxRxI S @LaraFeltin

2. Be human @LaraFeltin

@LaraFeltin

KnowLike - “Recommend”TRUST - “Vouch” @LaraFeltin

“Know”Like - “Recommend”TRUST - “Vouch” @LaraFeltin

@LaraFeltin

Mark Granovetter’sStrength of Weak Ties @LaraFeltin

@LaraFeltin

3. Show up @LaraFeltin

“90% of success is showing up.” - Woody Allen @LaraFeltin

Friends vs “ riends” @LaraFeltin

"Just unfriended someonewho keeps posting abouther business. Don’t likebeing sold to on Facebook.Take your self-promotionsomewhere else!" @LaraFeltin

ExactTarget.com43% have “Liked” a brand.70% didn’t feel they’d giventhe company permission tomarket to them. @LaraFeltin

43% have “Liked” a brand.70% didn’t feel they’d giventhe company permission tomarket to them. @LaraFeltin

39% “Marketers shouldNEVER interpret my‘Like’ as permission to postmarketing messages that wouldappear in my News Feed.” @LaraFeltin

59% “maintain personal relationships” @LaraFeltin

59% “maintain personal relationships” 15% “for professional contacts” (Thank you, www.exacttarget.com)

@LaraFeltin

(Buy this from artist Hugh McLeod at GapingVoidGallery.com) @LaraFeltin

1. Know thyself @LaraFeltin

2. Be human @LaraFeltin

3. Show up @LaraFeltin

4. Be helpful. @LaraFeltin

1. How warm? Is this person a friend or a foe? 2. How competent? If a foe, CAN they hurt me? If a friend, CAN they help me?(Professor Susan Fiske, Princeton University 2007) @LaraFeltin

1. How warm - Is this person a friend or a foe? 2. How competent - If a foe, CAN they hurt me? If a friend, CAN they help me?(Thank you PsyBlog at www.spring.org.uk) @LaraFeltin

5. Feed the machine @LaraFeltin

@LaraFeltin

• make someone’s client happy• make someone’s job easy• show acknowledgement• reciprocate @LaraFeltin

@LaraFeltin

The Trusted Advisor David Maister, Charles H. Green, Robert M. Galford The Entrepreneur Equation Carol Roth Trust Agents Chris Brogan & Julien Smith@LaraFeltin

Exact Target’s Subscribers, Fans & Followers www.exacttarget.com/subscribers-fans-followers@LaraFeltin

Thank you! Lara Feltin biznik.com lara@biznik.com @larafeltin

"Trust is like the air we breathe.When it’s present, nobody really notices.When it’s absent, everyone notices." - Warren Buffet

Your Friends Dont Trust You SIC 2011

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Your Friends Dont Trust You SIC 2011 Presentation Transcript