Your friends don’t trust you.Nor should they.Lara FeltinCofounder & CEO
“I ni che”   @LaraFeltin
@LaraFeltin
1. Know thyself      @LaraFeltin
INDIE BUSINESS                                                   ENTREPRENEUR                         OWNERPRIMARY MOTIVAT...
retail         @LaraFeltin
retail         wholesale           @LaraFeltin
retail          wholesaleservice            @LaraFeltin
retail              manufacturing          wholesaleservice            @LaraFeltin
retail         manufacturing                 wholesale      service@LaraFeltin                 technology startup
@LaraFeltin
@LaraFeltin
@LaraFeltin
T=CxRxI    S  @LaraFeltin
2. Be human    @LaraFeltin
@LaraFeltin
KnowLike - “Recommend”TRUST - “Vouch”      @LaraFeltin
“Know”Like - “Recommend”TRUST - “Vouch”      @LaraFeltin
@LaraFeltin
“I ni che”   @LaraFeltin
“I ni che”   @LaraFeltin
@LaraFeltin
Mark Granovetter’sStrength of Weak Ties                        @LaraFeltin
@LaraFeltin
@LaraFeltin
3. Show up   @LaraFeltin
“90% of success is showing up.”  - Woody Allen   @LaraFeltin
Friends vs “ riends”        @LaraFeltin
"Just unfriended someonewho keeps posting abouther business. Don’t likebeing sold to on Facebook.Take your self-promotions...
ExactTarget.com43% have “Liked” a brand.70% didn’t feel they’d giventhe company permission tomarket to them.              ...
43% have “Liked” a brand.70% didn’t feel they’d giventhe company permission tomarket to them.                        @Lara...
39% “Marketers shouldNEVER interpret my‘Like’ as permission to postmarketing messages that wouldappear in my News Feed.”  ...
59% “maintain personal relationships”                                    @LaraFeltin
59% “maintain personal relationships”        15% “for professional contacts”                          (Thank you, www.exac...
@LaraFeltin
@LaraFeltin
(Buy this from artist Hugh McLeod at GapingVoidGallery.com)   @LaraFeltin
1. Know thyself           @LaraFeltin
2. Be human         @LaraFeltin
3. Show up         @LaraFeltin
4. Be helpful.     @LaraFeltin
1. How warm?                     Is this person a friend or a foe?             2. How competent?                     If a ...
1. How warm -                      Is this person a friend or a foe?             2. How competent -                    If ...
5. Feed the   machine              @LaraFeltin
@LaraFeltin
• make someone’s client happy• make someone’s job easy• show acknowledgement• reciprocate             @LaraFeltin
• make someone’s client happy• make someone’s job easy• show acknowledgement• reciprocate             @LaraFeltin
• make someone’s client happy• make someone’s job easy• show acknowledgement• reciprocate             @LaraFeltin
“I ni che”   @LaraFeltin
• make someone’s client happy• make someone’s job easy• show acknowledgement• reciprocate             @LaraFeltin
@LaraFeltin
The Trusted Advisor              David Maister, Charles H. Green, Robert M. Galford                            The Entrepr...
Exact Target’s      Subscribers, Fans & Followers       www.exacttarget.com/subscribers-fans-followers@LaraFeltin
Thank you!   Lara Feltin   biznik.com lara@biznik.com     @larafeltin
"Trust is like the air we breathe.When it’s present, nobody really notices.When it’s absent, everyone notices."	 	 	 	 	 	...
Your Friends Dont Trust You SIC 2011
Your Friends Dont Trust You SIC 2011
Your Friends Dont Trust You SIC 2011
Your Friends Dont Trust You SIC 2011
Your Friends Dont Trust You SIC 2011
Your Friends Dont Trust You SIC 2011
Your Friends Dont Trust You SIC 2011
Upcoming SlideShare
Loading in...5
×

Your Friends Dont Trust You SIC 2011

949

Published on

Published in: Business, Technology
3 Comments
1 Like
Statistics
Notes
  • A low-rez video of the presentation can be found on YouTube: http://www.youtube.com/watch?v=piK0W1U7vyo
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • This was one of my favorite presentations at the Seattle Interactive Conference. Lara is insightful and an excellent presenter.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Thanks for posting this - great info!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
949
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
10
Comments
3
Likes
1
Embeds 0
No embeds

No notes for slide

Your Friends Dont Trust You SIC 2011

  1. 1. Your friends don’t trust you.Nor should they.Lara FeltinCofounder & CEO
  2. 2. “I ni che” @LaraFeltin
  3. 3. @LaraFeltin
  4. 4. 1. Know thyself @LaraFeltin
  5. 5. INDIE BUSINESS ENTREPRENEUR OWNERPRIMARY MOTIVATION earn a living make an impact FINANCIAL GOALS make a profit build equity + acquisition CAREER OBJECTIVE self-employment financial freedom FUNDING bank loan; owner’s $ someone else’s $ WORK STYLE long-term repetitive tasks short-term serial inventor
  6. 6. retail @LaraFeltin
  7. 7. retail wholesale @LaraFeltin
  8. 8. retail wholesaleservice @LaraFeltin
  9. 9. retail manufacturing wholesaleservice @LaraFeltin
  10. 10. retail manufacturing wholesale service@LaraFeltin technology startup
  11. 11. @LaraFeltin
  12. 12. @LaraFeltin
  13. 13. @LaraFeltin
  14. 14. T=CxRxI S @LaraFeltin
  15. 15. 2. Be human @LaraFeltin
  16. 16. @LaraFeltin
  17. 17. KnowLike - “Recommend”TRUST - “Vouch” @LaraFeltin
  18. 18. “Know”Like - “Recommend”TRUST - “Vouch” @LaraFeltin
  19. 19. @LaraFeltin
  20. 20. “I ni che” @LaraFeltin
  21. 21. “I ni che” @LaraFeltin
  22. 22. @LaraFeltin
  23. 23. Mark Granovetter’sStrength of Weak Ties @LaraFeltin
  24. 24. @LaraFeltin
  25. 25. @LaraFeltin
  26. 26. 3. Show up @LaraFeltin
  27. 27. “90% of success is showing up.” - Woody Allen @LaraFeltin
  28. 28. Friends vs “ riends” @LaraFeltin
  29. 29. "Just unfriended someonewho keeps posting abouther business. Don’t likebeing sold to on Facebook.Take your self-promotionsomewhere else!" @LaraFeltin
  30. 30. ExactTarget.com43% have “Liked” a brand.70% didn’t feel they’d giventhe company permission tomarket to them. @LaraFeltin
  31. 31. 43% have “Liked” a brand.70% didn’t feel they’d giventhe company permission tomarket to them. @LaraFeltin
  32. 32. 39% “Marketers shouldNEVER interpret my‘Like’ as permission to postmarketing messages that wouldappear in my News Feed.” @LaraFeltin
  33. 33. 59% “maintain personal relationships” @LaraFeltin
  34. 34. 59% “maintain personal relationships” 15% “for professional contacts” (Thank you, www.exacttarget.com)
  35. 35. @LaraFeltin
  36. 36. @LaraFeltin
  37. 37. (Buy this from artist Hugh McLeod at GapingVoidGallery.com) @LaraFeltin
  38. 38. 1. Know thyself @LaraFeltin
  39. 39. 2. Be human @LaraFeltin
  40. 40. 3. Show up @LaraFeltin
  41. 41. 4. Be helpful. @LaraFeltin
  42. 42. 1. How warm? Is this person a friend or a foe? 2. How competent? If a foe, CAN they hurt me? If a friend, CAN they help me?(Professor Susan Fiske, Princeton University 2007) @LaraFeltin
  43. 43. 1. How warm - Is this person a friend or a foe? 2. How competent - If a foe, CAN they hurt me? If a friend, CAN they help me?(Thank you PsyBlog at www.spring.org.uk) @LaraFeltin
  44. 44. 5. Feed the machine @LaraFeltin
  45. 45. @LaraFeltin
  46. 46. • make someone’s client happy• make someone’s job easy• show acknowledgement• reciprocate @LaraFeltin
  47. 47. • make someone’s client happy• make someone’s job easy• show acknowledgement• reciprocate @LaraFeltin
  48. 48. • make someone’s client happy• make someone’s job easy• show acknowledgement• reciprocate @LaraFeltin
  49. 49. “I ni che” @LaraFeltin
  50. 50. • make someone’s client happy• make someone’s job easy• show acknowledgement• reciprocate @LaraFeltin
  51. 51. @LaraFeltin
  52. 52. The Trusted Advisor David Maister, Charles H. Green, Robert M. Galford The Entrepreneur Equation Carol Roth Trust Agents Chris Brogan & Julien Smith@LaraFeltin
  53. 53. Exact Target’s Subscribers, Fans & Followers www.exacttarget.com/subscribers-fans-followers@LaraFeltin
  54. 54. Thank you! Lara Feltin biznik.com lara@biznik.com @larafeltin
  55. 55. "Trust is like the air we breathe.When it’s present, nobody really notices.When it’s absent, everyone notices." - Warren Buffet
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×