BIZNIK-Optimizing Your Awesomeness: HG.Dircksen 09/17/09

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Presentation by Hazel Grace Dircksen for BIZNIK event: "Social Media Marketing & Optimizing Your Awesomeness" on 09/17/09 - http://is.gd/3qZq1

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BIZNIK-Optimizing Your Awesomeness: HG.Dircksen 09/17/09

  1. 1. Optimizing Your Awesome Presented by: Hazel Grace Dircksen Founder | Socialbees www.facebook.com/socialbees
  2. 2. Why am I Here? <ul><li>Founder of Socialbees (founded November 2008, now 100 clients) </li></ul><ul><li>Social internet consultant </li></ul><ul><li>Facebook application developer (250,000 users) </li></ul><ul><li>Launched a fashion social network as a Facebook platform developer partner at Facebook’s F8 2007 event </li></ul><ul><li>Startup Camp 2006 Winner </li></ul><ul><li>Leader women’s business incubators – consulted to 100 businesses </li></ul>www.facebook.com/socialbees
  3. 3. Basics <ul><li>Option #1 </li></ul>www.facebook.com/socialbees
  4. 4. Option #2 www.facebook.com/socialbees
  5. 5. Fools Rush In www.facebook.com/socialbees
  6. 6. Build a Foundation <ul><li>6 Critical Steps: </li></ul><ul><li>Figure out where your demographic is online </li></ul><ul><li>Lurk & listen before you jump into the conversation or you might end up with your foot in your mouth! </li></ul><ul><li>Prepare your strategy </li></ul><ul><li>Engage in the action (fun!) </li></ul><ul><li>Reinforce relationships offline </li></ul><ul><li>Measure results & ROI </li></ul>www.facebook.com/socialbees www.facebook.com/socialbees Basics
  7. 7. Know Your C’s <ul><li>Know your own company </li></ul><ul><li>Define EXACTLY who your consumers are & what you can do for them </li></ul><ul><li>Deliver content they crave </li></ul><ul><li>Great content attracts a community </li></ul><ul><li>Inspire conversation – get involved! </li></ul><ul><li>Conversions grow as a by-product of your community </li></ul>Critical Components: www.facebook.com/socialbees Basics
  8. 8. Company www.facebook.com/socialbees
  9. 9. Don’t Drink Your Own Kool-Aid <ul><li>Reality check </li></ul><ul><li>Product </li></ul><ul><li>Brand </li></ul><ul><li>Website </li></ul><ul><li>Do they suck? </li></ul><ul><li> … are you sure? </li></ul>www.facebook.com/socialbees
  10. 10. Marketing is Not Always the Problem www.facebook.com/socialbees
  11. 11. Be Creative www.facebook.com/socialbees
  12. 12. Be Creative www.facebook.com/socialbees
  13. 13. Be Creative www.facebook.com/socialbees
  14. 14. Consumers www.facebook.com/socialbees
  15. 15. Know Your Niche <ul><li>There are more then 1,000,000 social networks… </li></ul><ul><li>Your audience is on at least 1 of them. </li></ul><ul><li>Find 1-3 that work best for you and go deep. </li></ul>www.facebook.com/socialbees
  16. 16. Know Your Niche <ul><li>No matter who your market is… </li></ul>www.facebook.com/socialbees
  17. 17. Know Your Niche <ul><li>There’s a network for them… </li></ul>www.facebook.com/socialbees
  18. 18. Know Your Niche <ul><li>I guarantee it. </li></ul>www.facebook.com/socialbees
  19. 19. Know Your Niche <ul><li>For the rest of us, there’s Facebook. </li></ul>www.facebook.com/socialbees
  20. 20. Content www.facebook.com/socialbees
  21. 21. <ul><li>Videos </li></ul><ul><li>Audio </li></ul><ul><li>Reviews </li></ul><ul><li>Visual </li></ul><ul><li>Events </li></ul><ul><li>Polls </li></ul><ul><li>Blogs/articles </li></ul><ul><li>Conversations… this presentation. </li></ul>Content comes in many forms… www.facebook.com/socialbees
  22. 22. Creating Content www.facebook.com/socialbees
  23. 23. Creating Content www.facebook.com/socialbees
  24. 24. Creating Content www.facebook.com/socialbees
  25. 25. Creating Content www.facebook.com/socialbees
  26. 26. Creating Content www.facebook.com/socialbees
  27. 27. Creating Content www.facebook.com/socialbees www.facebook.com/socialbees
  28. 28. Creating Content www.facebook.com/socialbees
  29. 29. Creating Content www.facebook.com/socialbees
  30. 30. Creating Content www.facebook.com/socialbees
  31. 31. Basic Fan Page Content www.facebook.com/socialbees <ul><li>Post fresh, interesting content frequently. </li></ul><ul><ul><li>Links </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Photos </li></ul></ul><ul><ul><li>Status updates </li></ul></ul><ul><ul><li>Specials </li></ul></ul><ul><ul><li>Contests/drawings (winners) </li></ul></ul><ul><ul><li>Blogs (called “notes” on FB) </li></ul></ul><ul><ul><li>Events that your fans will be interested in </li></ul></ul><ul><ul><li>If you don’t show up , </li></ul></ul><ul><ul><li>no one else will either. </li></ul></ul>
  32. 32. Community www.facebook.com/socialbees
  33. 33. Building Community <ul><li>Community = your followers, fans & members across the entire web </li></ul><ul><ul><li>Focus on quality, not quantity </li></ul></ul><ul><ul><li>Seed your community only with relevant contacts </li></ul></ul><ul><ul><li>Don’t pressure people to fan or follow </li></ul></ul><ul><ul><li>Show your appreciation – you are nothing without them </li></ul></ul><ul><ul><li>Continually innovate on interesting ways to reward your community. </li></ul></ul>www.facebook.com/socialbees
  34. 34. Conversations www.facebook.com/socialbees
  35. 35. Compelling Conversations <ul><li>Conversations = viral exposure </li></ul><ul><ul><li>People are already talking about your brand </li></ul></ul><ul><ul><li>Conversations are for your community </li></ul></ul><ul><ul><li>You are the conversation leader </li></ul></ul><ul><ul><li>Avoid censoring unless absolutely necessary </li></ul></ul><ul><li>Lead conversations that educate, inform or entertain and you will be rewarded </li></ul>www.facebook.com/socialbees
  36. 36. Conversions www.facebook.com/socialbees
  37. 37. Conversions <ul><li>Conversions are a by-product of: </li></ul><ul><ul><li>A great Company </li></ul></ul><ul><ul><li>Consumer understanding </li></ul></ul><ul><ul><li>Killer Content </li></ul></ul><ul><ul><li>Cult Community </li></ul></ul><ul><ul><li>Compelling Conversations </li></ul></ul><ul><li>Driving sales through Social Media is an investment </li></ul>www.facebook.com/socialbees Are you ready?
  38. 38. Attendee Example www.facebook.com/socialbees
  39. 39. Company & Consumer <ul><li>Ullman Textiles </li></ul><ul><li>Custom rugs & carpets </li></ul><ul><li>High-end </li></ul><ul><li>Eco-friendly </li></ul><ul><li>Style: modern, artistic, Bauhaus influence </li></ul><ul><li>Consumer </li></ul><ul><li>Professional couples – no kids </li></ul><ul><li>Enjoy/collect art </li></ul><ul><li>City living – maybe a condo </li></ul><ul><li>Influenced by interior designers/magazines </li></ul>www.facebook.com/socialbees
  40. 40. Building the Community <ul><li>Strategy: </li></ul><ul><li>Inspire influencers to talk about the product </li></ul><ul><li>Target interior designers & Design bloggers </li></ul><ul><li>Fan Page should read like a design blog </li></ul><ul><li>Content & Conversation: </li></ul><ul><li>Contest: Target interior designers to compete using an Ullman design and creating mood boards using Polyvore.com - community votes on winner encouraging designers to invite their contacts </li></ul>www.facebook.com/socialbees
  41. 41. Building the Community <ul><li>Continued: </li></ul><ul><li>Blog about contest, featuring the leaders </li></ul><ul><li>Blog about other complimentary companies & tag them on Face book & Twitter </li></ul><ul><li>Push content to Twitter using designer hash tags </li></ul><ul><li>FB event: weekly design chat where interior designers & bloggers talk trends – invite hosts with large followings </li></ul><ul><li>Polls on new designs & trends </li></ul>www.facebook.com/socialbees
  42. 42. <ul><li>www.facebook.com/socialbees </li></ul><ul><li>Text “fan Socialbees” to FBOOK (32665) </li></ul><ul><li>to join our community now. </li></ul>www.facebook.com/socialbees

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