Your SlideShare is downloading. ×
0
BIZNIK-Optimizing Your Awesomeness: HG.Dircksen 09/17/09
BIZNIK-Optimizing Your Awesomeness: HG.Dircksen 09/17/09
BIZNIK-Optimizing Your Awesomeness: HG.Dircksen 09/17/09
BIZNIK-Optimizing Your Awesomeness: HG.Dircksen 09/17/09
BIZNIK-Optimizing Your Awesomeness: HG.Dircksen 09/17/09
BIZNIK-Optimizing Your Awesomeness: HG.Dircksen 09/17/09
BIZNIK-Optimizing Your Awesomeness: HG.Dircksen 09/17/09
BIZNIK-Optimizing Your Awesomeness: HG.Dircksen 09/17/09
BIZNIK-Optimizing Your Awesomeness: HG.Dircksen 09/17/09
BIZNIK-Optimizing Your Awesomeness: HG.Dircksen 09/17/09
BIZNIK-Optimizing Your Awesomeness: HG.Dircksen 09/17/09
BIZNIK-Optimizing Your Awesomeness: HG.Dircksen 09/17/09
BIZNIK-Optimizing Your Awesomeness: HG.Dircksen 09/17/09
BIZNIK-Optimizing Your Awesomeness: HG.Dircksen 09/17/09
BIZNIK-Optimizing Your Awesomeness: HG.Dircksen 09/17/09
BIZNIK-Optimizing Your Awesomeness: HG.Dircksen 09/17/09
BIZNIK-Optimizing Your Awesomeness: HG.Dircksen 09/17/09
BIZNIK-Optimizing Your Awesomeness: HG.Dircksen 09/17/09
BIZNIK-Optimizing Your Awesomeness: HG.Dircksen 09/17/09
BIZNIK-Optimizing Your Awesomeness: HG.Dircksen 09/17/09
BIZNIK-Optimizing Your Awesomeness: HG.Dircksen 09/17/09
BIZNIK-Optimizing Your Awesomeness: HG.Dircksen 09/17/09
BIZNIK-Optimizing Your Awesomeness: HG.Dircksen 09/17/09
BIZNIK-Optimizing Your Awesomeness: HG.Dircksen 09/17/09
BIZNIK-Optimizing Your Awesomeness: HG.Dircksen 09/17/09
BIZNIK-Optimizing Your Awesomeness: HG.Dircksen 09/17/09
BIZNIK-Optimizing Your Awesomeness: HG.Dircksen 09/17/09
BIZNIK-Optimizing Your Awesomeness: HG.Dircksen 09/17/09
BIZNIK-Optimizing Your Awesomeness: HG.Dircksen 09/17/09
BIZNIK-Optimizing Your Awesomeness: HG.Dircksen 09/17/09
BIZNIK-Optimizing Your Awesomeness: HG.Dircksen 09/17/09
BIZNIK-Optimizing Your Awesomeness: HG.Dircksen 09/17/09
BIZNIK-Optimizing Your Awesomeness: HG.Dircksen 09/17/09
BIZNIK-Optimizing Your Awesomeness: HG.Dircksen 09/17/09
BIZNIK-Optimizing Your Awesomeness: HG.Dircksen 09/17/09
BIZNIK-Optimizing Your Awesomeness: HG.Dircksen 09/17/09
BIZNIK-Optimizing Your Awesomeness: HG.Dircksen 09/17/09
BIZNIK-Optimizing Your Awesomeness: HG.Dircksen 09/17/09
BIZNIK-Optimizing Your Awesomeness: HG.Dircksen 09/17/09
BIZNIK-Optimizing Your Awesomeness: HG.Dircksen 09/17/09
BIZNIK-Optimizing Your Awesomeness: HG.Dircksen 09/17/09
BIZNIK-Optimizing Your Awesomeness: HG.Dircksen 09/17/09
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

BIZNIK-Optimizing Your Awesomeness: HG.Dircksen 09/17/09

1,501

Published on

Presentation by Hazel Grace Dircksen for BIZNIK event: "Social Media Marketing & Optimizing Your Awesomeness" on 09/17/09 - http://is.gd/3qZq1

Presentation by Hazel Grace Dircksen for BIZNIK event: "Social Media Marketing & Optimizing Your Awesomeness" on 09/17/09 - http://is.gd/3qZq1

Published in: Technology, Spiritual
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,501
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Optimizing Your Awesome Presented by: Hazel Grace Dircksen Founder | Socialbees www.facebook.com/socialbees
  • 2. Why am I Here?
    • Founder of Socialbees (founded November 2008, now 100 clients)
    • Social internet consultant
    • Facebook application developer (250,000 users)
    • Launched a fashion social network as a Facebook platform developer partner at Facebook’s F8 2007 event
    • Startup Camp 2006 Winner
    • Leader women’s business incubators – consulted to 100 businesses
    www.facebook.com/socialbees
  • 3. Basics
    • Option #1
    www.facebook.com/socialbees
  • 4. Option #2 www.facebook.com/socialbees
  • 5. Fools Rush In www.facebook.com/socialbees
  • 6. Build a Foundation
    • 6 Critical Steps:
    • Figure out where your demographic is online
    • Lurk & listen before you jump into the conversation or you might end up with your foot in your mouth!
    • Prepare your strategy
    • Engage in the action (fun!)
    • Reinforce relationships offline
    • Measure results & ROI
    www.facebook.com/socialbees www.facebook.com/socialbees Basics
  • 7. Know Your C’s
    • Know your own company
    • Define EXACTLY who your consumers are & what you can do for them
    • Deliver content they crave
    • Great content attracts a community
    • Inspire conversation – get involved!
    • Conversions grow as a by-product of your community
    Critical Components: www.facebook.com/socialbees Basics
  • 8. Company www.facebook.com/socialbees
  • 9. Don’t Drink Your Own Kool-Aid
    • Reality check
    • Product
    • Brand
    • Website
    • Do they suck?
    • … are you sure?
    www.facebook.com/socialbees
  • 10. Marketing is Not Always the Problem www.facebook.com/socialbees
  • 11. Be Creative www.facebook.com/socialbees
  • 12. Be Creative www.facebook.com/socialbees
  • 13. Be Creative www.facebook.com/socialbees
  • 14. Consumers www.facebook.com/socialbees
  • 15. Know Your Niche
    • There are more then 1,000,000 social networks…
    • Your audience is on at least 1 of them.
    • Find 1-3 that work best for you and go deep.
    www.facebook.com/socialbees
  • 16. Know Your Niche
    • No matter who your market is…
    www.facebook.com/socialbees
  • 17. Know Your Niche
    • There’s a network for them…
    www.facebook.com/socialbees
  • 18. Know Your Niche
    • I guarantee it.
    www.facebook.com/socialbees
  • 19. Know Your Niche
    • For the rest of us, there’s Facebook.
    www.facebook.com/socialbees
  • 20. Content www.facebook.com/socialbees
  • 21.
    • Videos
    • Audio
    • Reviews
    • Visual
    • Events
    • Polls
    • Blogs/articles
    • Conversations… this presentation.
    Content comes in many forms… www.facebook.com/socialbees
  • 22. Creating Content www.facebook.com/socialbees
  • 23. Creating Content www.facebook.com/socialbees
  • 24. Creating Content www.facebook.com/socialbees
  • 25. Creating Content www.facebook.com/socialbees
  • 26. Creating Content www.facebook.com/socialbees
  • 27. Creating Content www.facebook.com/socialbees www.facebook.com/socialbees
  • 28. Creating Content www.facebook.com/socialbees
  • 29. Creating Content www.facebook.com/socialbees
  • 30. Creating Content www.facebook.com/socialbees
  • 31. Basic Fan Page Content www.facebook.com/socialbees
    • Post fresh, interesting content frequently.
      • Links
      • Videos
      • Photos
      • Status updates
      • Specials
      • Contests/drawings (winners)
      • Blogs (called “notes” on FB)
      • Events that your fans will be interested in
      • If you don’t show up ,
      • no one else will either.
  • 32. Community www.facebook.com/socialbees
  • 33. Building Community
    • Community = your followers, fans & members across the entire web
      • Focus on quality, not quantity
      • Seed your community only with relevant contacts
      • Don’t pressure people to fan or follow
      • Show your appreciation – you are nothing without them
      • Continually innovate on interesting ways to reward your community.
    www.facebook.com/socialbees
  • 34. Conversations www.facebook.com/socialbees
  • 35. Compelling Conversations
    • Conversations = viral exposure
      • People are already talking about your brand
      • Conversations are for your community
      • You are the conversation leader
      • Avoid censoring unless absolutely necessary
    • Lead conversations that educate, inform or entertain and you will be rewarded
    www.facebook.com/socialbees
  • 36. Conversions www.facebook.com/socialbees
  • 37. Conversions
    • Conversions are a by-product of:
      • A great Company
      • Consumer understanding
      • Killer Content
      • Cult Community
      • Compelling Conversations
    • Driving sales through Social Media is an investment
    www.facebook.com/socialbees Are you ready?
  • 38. Attendee Example www.facebook.com/socialbees
  • 39. Company & Consumer
    • Ullman Textiles
    • Custom rugs & carpets
    • High-end
    • Eco-friendly
    • Style: modern, artistic, Bauhaus influence
    • Consumer
    • Professional couples – no kids
    • Enjoy/collect art
    • City living – maybe a condo
    • Influenced by interior designers/magazines
    www.facebook.com/socialbees
  • 40. Building the Community
    • Strategy:
    • Inspire influencers to talk about the product
    • Target interior designers & Design bloggers
    • Fan Page should read like a design blog
    • Content & Conversation:
    • Contest: Target interior designers to compete using an Ullman design and creating mood boards using Polyvore.com - community votes on winner encouraging designers to invite their contacts
    www.facebook.com/socialbees
  • 41. Building the Community
    • Continued:
    • Blog about contest, featuring the leaders
    • Blog about other complimentary companies & tag them on Face book & Twitter
    • Push content to Twitter using designer hash tags
    • FB event: weekly design chat where interior designers & bloggers talk trends – invite hosts with large followings
    • Polls on new designs & trends
    www.facebook.com/socialbees
  • 42.
    • www.facebook.com/socialbees
    • Text “fan Socialbees” to FBOOK (32665)
    • to join our community now.
    www.facebook.com/socialbees

×