Optimizing Your Awesome Presented by: Hazel Grace Dircksen Founder | Socialbees www.facebook.com/socialbees

Why am I Here? Founder of Socialbees (founded November 2008, now 100 clients) Social internet consultant Facebook application developer (250,000 users) Launched a fashion social network as a Facebook platform developer partner at Facebook’s F8 2007 event Startup Camp 2006 Winner Leader women’s business incubators – consulted to 100 businesses www.facebook.com/socialbees

Founder of Socialbees (founded November 2008, now 100 clients)

Social internet consultant

Facebook application developer (250,000 users)

Launched a fashion social network as a Facebook platform developer partner at Facebook’s F8 2007 event

Startup Camp 2006 Winner

Leader women’s business incubators – consulted to 100 businesses

Basics Option #1 www.facebook.com/socialbees

Option #1

Option #2 www.facebook.com/socialbees

Fools Rush In www.facebook.com/socialbees

Build a Foundation 6 Critical Steps: Figure out where your demographic is online Lurk & listen before you jump into the conversation or you might end up with your foot in your mouth! Prepare your strategy Engage in the action (fun!) Reinforce relationships offline Measure results & ROI www.facebook.com/socialbees www.facebook.com/socialbees Basics

6 Critical Steps:

Figure out where your demographic is online

Lurk & listen before you jump into the conversation or you might end up with your foot in your mouth!

Prepare your strategy

Engage in the action (fun!)

Reinforce relationships offline

Measure results & ROI

Know Your C’s Know your own company Define EXACTLY who your consumers are & what you can do for them Deliver content they crave Great content attracts a community Inspire conversation – get involved! Conversions grow as a by-product of your community Critical Components: www.facebook.com/socialbees Basics

Know your own company

Define EXACTLY who your consumers are & what you can do for them

Deliver content they crave

Great content attracts a community

Inspire conversation – get involved!

Conversions grow as a by-product of your community

Company www.facebook.com/socialbees

Don’t Drink Your Own Kool-Aid Reality check Product Brand Website Do they suck? … are you sure? www.facebook.com/socialbees

Reality check

Product

Brand

Website

Do they suck?

… are you sure?

Marketing is Not Always the Problem www.facebook.com/socialbees

Be Creative www.facebook.com/socialbees

Be Creative www.facebook.com/socialbees

Be Creative www.facebook.com/socialbees

Consumers www.facebook.com/socialbees

Know Your Niche There are more then 1,000,000 social networks… Your audience is on at least 1 of them. Find 1-3 that work best for you and go deep. www.facebook.com/socialbees

There are more then 1,000,000 social networks…

Your audience is on at least 1 of them.

Find 1-3 that work best for you and go deep.

Know Your Niche No matter who your market is… www.facebook.com/socialbees

No matter who your market is…

Know Your Niche There’s a network for them… www.facebook.com/socialbees

There’s a network for them…

Know Your Niche I guarantee it. www.facebook.com/socialbees

I guarantee it.

Know Your Niche For the rest of us, there’s Facebook. www.facebook.com/socialbees

For the rest of us, there’s Facebook.

Content www.facebook.com/socialbees

Videos Audio Reviews Visual Events Polls Blogs/articles Conversations… this presentation. Content comes in many forms… www.facebook.com/socialbees

Videos

Audio

Reviews

Visual

Events

Polls

Blogs/articles

Conversations… this presentation.

Creating Content www.facebook.com/socialbees

Creating Content www.facebook.com/socialbees

Creating Content www.facebook.com/socialbees

Creating Content www.facebook.com/socialbees

Creating Content www.facebook.com/socialbees

Creating Content www.facebook.com/socialbees www.facebook.com/socialbees

Creating Content www.facebook.com/socialbees

Creating Content www.facebook.com/socialbees

Creating Content www.facebook.com/socialbees

Basic Fan Page Content www.facebook.com/socialbees Post fresh, interesting content frequently. Links Videos Photos Status updates Specials Contests/drawings (winners) Blogs (called “notes” on FB) Events that your fans will be interested in If you don’t show up , no one else will either.

Post fresh, interesting content frequently.

Links

Videos

Photos

Status updates

Specials

Contests/drawings (winners)

Blogs (called “notes” on FB)

Events that your fans will be interested in

If you don’t show up ,

no one else will either.

Community www.facebook.com/socialbees

Building Community Community = your followers, fans & members across the entire web Focus on quality, not quantity Seed your community only with relevant contacts Don’t pressure people to fan or follow Show your appreciation – you are nothing without them Continually innovate on interesting ways to reward your community. www.facebook.com/socialbees

Community = your followers, fans & members across the entire web

Focus on quality, not quantity

Seed your community only with relevant contacts

Don’t pressure people to fan or follow

Show your appreciation – you are nothing without them

Continually innovate on interesting ways to reward your community.

Conversations www.facebook.com/socialbees

Compelling Conversations Conversations = viral exposure People are already talking about your brand Conversations are for your community You are the conversation leader Avoid censoring unless absolutely necessary Lead conversations that educate, inform or entertain and you will be rewarded www.facebook.com/socialbees

Conversations = viral exposure

People are already talking about your brand

Conversations are for your community

You are the conversation leader

Avoid censoring unless absolutely necessary

Lead conversations that educate, inform or entertain and you will be rewarded

Conversions www.facebook.com/socialbees

Conversions Conversions are a by-product of: A great Company Consumer understanding Killer Content Cult Community Compelling Conversations Driving sales through Social Media is an investment www.facebook.com/socialbees Are you ready?

Conversions are a by-product of:

A great Company

Consumer understanding

Killer Content

Cult Community

Compelling Conversations

Driving sales through Social Media is an investment

Attendee Example www.facebook.com/socialbees

Company & Consumer Ullman Textiles Custom rugs & carpets High-end Eco-friendly Style: modern, artistic, Bauhaus influence Consumer Professional couples – no kids Enjoy/collect art City living – maybe a condo Influenced by interior designers/magazines www.facebook.com/socialbees

Ullman Textiles

Custom rugs & carpets

High-end

Eco-friendly

Style: modern, artistic, Bauhaus influence

Consumer

Professional couples – no kids

Enjoy/collect art

City living – maybe a condo

Influenced by interior designers/magazines

Building the Community Strategy: Inspire influencers to talk about the product Target interior designers & Design bloggers Fan Page should read like a design blog Content & Conversation: Contest: Target interior designers to compete using an Ullman design and creating mood boards using Polyvore.com - community votes on winner encouraging designers to invite their contacts www.facebook.com/socialbees

Strategy:

Inspire influencers to talk about the product

Target interior designers & Design bloggers

Fan Page should read like a design blog

Content & Conversation:

Contest: Target interior designers to compete using an Ullman design and creating mood boards using Polyvore.com - community votes on winner encouraging designers to invite their contacts

Building the Community Continued: Blog about contest, featuring the leaders Blog about other complimentary companies & tag them on Face book & Twitter Push content to Twitter using designer hash tags FB event: weekly design chat where interior designers & bloggers talk trends – invite hosts with large followings Polls on new designs & trends www.facebook.com/socialbees

Continued:

Blog about contest, featuring the leaders

Blog about other complimentary companies & tag them on Face book & Twitter

Push content to Twitter using designer hash tags

FB event: weekly design chat where interior designers & bloggers talk trends – invite hosts with large followings

Polls on new designs & trends

www.facebook.com/socialbees Text “fan Socialbees” to FBOOK (32665) to join our community now. www.facebook.com/socialbees

www.facebook.com/socialbees

Text “fan Socialbees” to FBOOK (32665)

to join our community now.