BIZNIK-Intro to SMM: B.Rauschenbach 09/17/09

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    BIZNIK-Intro to SMM: B.Rauschenbach 09/17/09 - Presentation Transcript

    1. An Introduction to Yahoo! Search Marketing Getting in the Game What’s Everyone Talking About? An Introduction to Social Media Marketing Presented For: Biznik Business Essentials Presented By: Brian Rauschenbach
    2. What Is SMM?
    3. The Strange & Wonderful World of Social Media Marketing
    4. Creating Profiles on Social Media Sites
    5. Building Friends/Relationships in the Blogosphere & Online Social Sites
    6. Where to Conduct Social Media Marketing
    7. Controlling & Marketing Your Brand by Participating in the Conversation
    8. LinkedIn
    9. LinkedIn Tips
      • Secure your business name or personal name permalink.
      • http://www.linkedin.com/in/saraullman
      • Edit Your Websites to claim your actual name. Choose “Other” and write in your business name. By default it says “Website”
    10. Sara Ullman on GGL
    11. And that small community … Facebook Facebook now has 300 million active users, double the number it heralded at the start of the year and 50 million more than it had just two months ago. Is Facebook still relevant? I think so.
    12. And what’s the name of that other one that Fox owns …Oh yeah - MySpace “ That’s so 2008, You're so 2000-and-late.”
    13. Back to our regularly scheduled program
    14. Facebook Fan Pages
    15. Claim Yo! Name Better know as a permalink. Facebook requires companies to have 1,000 fans before you can claim it.
    16. @twitter
    17. Twitter quette What is a Re-Tweet? @ullmantextiles Followers. Follow Me. What is DM? Direct Message. www.tr.im. short URLs. Twitpics. Twitterberry. 140 characters. UberTwitter. Twitter icons. Twitteriffic iPhone App. http://twitter.com/widgets/ TwitterFeeds. Tweetbots.
    18. Twitter on GGL
    19. Twitter SEO & Customization
    20. CitySearch Local Listings
    21. Biznik is the Shiznit
    22. Biz nik for SEO ProVIP members can post signature that includes an outbound link. ProVIP members can also add a bio with a link to the bottom of any articles they publish. All Pro members (not just the ProVIP) can import a blog feed into their highly ranked profile.
    23. www.google.com/local/add
    24. Google Loves Social Review Sites
    25. Control & Customize Your Listings
    26. Socializing Your Blog
    27. And, What About Viral Marketing on the Web?
    28. YouTube
    29. Yahoo! Once Ruled Online Video But YouTube Overtook Them With 1 Video
    30.  
    31. What Happened to YouTube After “Lazy Sunday”?
    32. Social Media Advertising Micro Targeting Your Audience
    33. Self-Service Facebook Advertising
    34. Design Your Ad
    35. Setting Up Targeting
    36. Targeting Continued …
    37. Campaigns and Pricing
    38. Q+A Talk of the (Social) Nations
    39. My Contact Info: Brian Rauschenbach Partner [email_address] www.addthree.com
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