BIZNIK-Intro to SMM: B.Rauschenbach 09/17/09 - Presentation Transcript
An Introduction to Yahoo! Search Marketing Getting in the Game What’s Everyone Talking About? An Introduction to Social Media Marketing Presented For: Biznik Business Essentials Presented By: Brian Rauschenbach
What Is SMM?
The Strange & Wonderful World of Social Media Marketing
Creating Profiles on Social Media Sites
Building Friends/Relationships in the Blogosphere & Online Social Sites
Where to Conduct Social Media Marketing
Controlling & Marketing Your Brand by Participating in the Conversation
LinkedIn
LinkedIn Tips
Secure your business name or personal name permalink.
http://www.linkedin.com/in/saraullman
Edit Your Websites to claim your actual name. Choose “Other” and write in your business name. By default it says “Website”
Sara Ullman on GGL
And that small community … Facebook Facebook now has 300 million active users, double the number it heralded at the start of the year and 50 million more than it had just two months ago. Is Facebook still relevant? I think so.
And what’s the name of that other one that Fox owns …Oh yeah - MySpace “ That’s so 2008, You're so 2000-and-late.”
Back to our regularly scheduled program
Facebook Fan Pages
Claim Yo! Name Better know as a permalink. Facebook requires companies to have 1,000 fans before you can claim it.
@twitter
Twitter quette What is a Re-Tweet? @ullmantextiles Followers. Follow Me. What is DM? Direct Message. www.tr.im. short URLs. Twitpics. Twitterberry. 140 characters. UberTwitter. Twitter icons. Twitteriffic iPhone App. http://twitter.com/widgets/ TwitterFeeds. Tweetbots.
Twitter on GGL
Twitter SEO & Customization
CitySearch Local Listings
Biznik is the Shiznit
Biz nik for SEO ProVIP members can post signature that includes an outbound link. ProVIP members can also add a bio with a link to the bottom of any articles they publish. All Pro members (not just the ProVIP) can import a blog feed into their highly ranked profile.
www.google.com/local/add
Google Loves Social Review Sites
Control & Customize Your Listings
Socializing Your Blog
And, What About Viral Marketing on the Web?
YouTube
Yahoo! Once Ruled Online Video But YouTube Overtook Them With 1 Video
What Happened to YouTube After “Lazy Sunday”?
Social Media Advertising Micro Targeting Your Audience
Self-Service Facebook Advertising
Design Your Ad
Setting Up Targeting
Targeting Continued …
Campaigns and Pricing
Q+A Talk of the (Social) Nations
My Contact Info: Brian Rauschenbach Partner [email_address] www.addthree.com
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