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Biznik Business Networking With Social Networking Tools
 

Biznik Business Networking With Social Networking Tools

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How business networking has changed in the era of social media - using Biznik.com - a community of like-minded independent business people - as an example. (Content for slides 4-23 from Social Media ...

How business networking has changed in the era of social media - using Biznik.com - a community of like-minded independent business people - as an example. (Content for slides 4-23 from Social Media Revolution by Eric Qualman - socilnomics.com.)

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    Biznik Business Networking With Social Networking Tools Biznik Business Networking With Social Networking Tools Presentation Transcript

    • Business Networking with Social Networking Tools
    • What do the following mean? • Social Network • Social Media • Web 2.0
    • Old media vs. New media Traditional Media Web 1.0 Web 2.0 Newspapers Blogs Radio Wikis TV YouTube Social Networks one-way communication two-way communication
    • Is Social Media a Fad?
    • By 2010 Gen Y will out number Baby Boomers
    • By 2010 Gen Y will out number Baby Boomers 96% of them joined a social network
    • Years to reach 50 million users: • Radio - 38 years • TV - 13 years • Internet - 4 years • iPod - 3 years Facebook added 100 million users in less than 9 months.
    • If Facebook were a country it would be the 4th largest 1. China 2. India 3. United States 4. 5. Indonesia 6. Brazil 7. Pakistan 8. Bangladesh
    • The fastest growing segment on Facebook is 55-56 year-old females.
    • 80% of Twitter usage is on a mobile device. People update anytime, anywhere. Imagine what that means for bad customer experiences?
    • There are over 200,000,000 Blogs 54% of bloggers post content or tweet daily.
    • Word of mouth
    • ...has become World of mouth.
    • 25% of search results for the World’s Top 20 largest brands are linked to user-generated content.
    • 25% of search results for the World’s Top 20 largest brands are linked to user-generated content. 34% of Bloggers post opinions about products & brands.
    • Do you like what they’re saying about your brand?
    • 78% of consumers trust peer recommendations. Only 14% trust advertisements.
    • 24 of the 25 largest newspapers are experiencing record declines in circulation.
    • We no longer search for the news, the news finds us...
    • Soon, we may no longer search for products & services...
    • Soon, we may no longer search for products & services... ...they will find us via social media.
    • Is Social Media a Fad?
    • Social media is a fundamental shift in the way we communicate.
    • Golden rule in social media: Listen first, sell second.
    • Traditional “Business Networking” • Job Seeking • Referral Marketing • Rolodex Stuffing
    • Selling.
    • Social networks are not a place to sell.
    • Biznik “Business Networking” • Building Relationships • Managing your Reputation • Investing in Social Capital
    • 1. Building Relationships
    • Each member has a profile.
    • Members meet face 2 face. • Relevant to business. • No sales seminars allowed. • Can network with the other attendees online.
    • Event details include who else has RSVP’d.
    • Before an event... • See who RSVP’d • Make a note of who’d you like to meet. • Contact them ahead of time.
    • At the event... You would have spent all evening with them. But you’ll excuse yourself soon and go meet her.
    • After the event... (I misplaced her card...) Your profile. Her profile. Find her via the event archive. Send her a message through Biznik.
    • 2. Managing your Reputation
    • Get published. Written on Mar 20, 2009. Read 5701 times
    • Engage in conversation. 119 comments
    • Biznik Articles • Authors have profiles on Biznik. • All articles have a comments field. • Articles turn into conversations.
    • Killer SEO (Search Engine Optimization)
    • Social media frequently outranks your own web site because: • Social networks are designed right. • Frequently updated content. • Lots of inbound links.
    • Search for “Seattle PR consultant” (587,000 results!) Native results for #1 & #2 are profiles on Biznik (not the individual’s web sites)
    • How do I get started?
    • In the era of social media... Participation = Marketing
    • 1. Listen. Where are they? What are they saying? 2. Engage. Post comments. Attend an event. 3. Add Value. Contribute relevant content.
    • Investing in Social Capital = adding value • create a profile • introduce yourself • attend an event • look at others’ profiles • send a message • read an article & make a comment • write an article • start a conversation • join a group • introduce two people • send a referral
    • If you have just 10 minutes/day...
    • Three ways to promote your business in an online community: (Hint: direct selling is not one of them.)
    • Read an article and do one of three things:
    • 1. Pose a question “The ten tips you listed were helpful, can you explain how number three works?”
    • 2. Extend the conversation “Your top ten tips where great! I want to share number eleven...”
    • 3. Challenge the author “Thank you for sharing your ten, I disagree with number 6...”
    • Results: • Building relationships through conversation • Strengthening your reputation & visibility • Adding value through participation
    • • Founded 2005 in Seattle by 2 indie business people • Self-funded, private company • 15,000 members in Seattle-area • 45,000 members nation-wide • Typically 100 events in the Greater-Seattle calendar • FREE join, create a profile & start participating • Biznik Pro membership starts at only $10/month
    • Biznik Pro Membership Pro ($10/month) ProVIP ($24/month) • Professional profile All Pro benefits PLUS... (video, blog, logo) • Appear HIGHEST on • Unlimited messaging lists & search results • See which members • SEO enhancements have viewed your profile • More categories • Create a Group • Multiple cities • Charge an event fee • Discounts • Appear higher on the • VIP Hives lists & search results
    • Further reading: by by by Charlene Li Matthew Fraser Geoff Livingston Josh Bernoff Soumitra Dutta Brian Solis
    • Thank you! Learn more at www.biznik.com Lara Feltin lara@biznik.com