Researchnig youngsters online, Kateřina Gillárová, Idealisti
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Researchnig youngsters online, Kateřina Gillárová, Idealisti Researchnig youngsters online, Kateřina Gillárová, Idealisti Presentation Transcript

  • Kateřina Gillárová, Idealisti Open Door Door. Researching Youngsters On Line. Internet w b d i h W l It t badaniach, Wroclaw, M h 6 2009 March 6, 9.3.2009 www.idealisti.eu
  • Today s Today's ideas will become tomorrow's world tomorrow s IDEALISTI 9.3.2009 www.idealisti.eu 2
  • Mission Mi i • We are consultancy company which helps our clients create and manage meaningful brands in the world of overabundance. overabundance • www.idealisti.eu Sept. 1, 2008 ww.idealisti.eu 3
  • HOW TO RESEARCH YOUNGSTERS ONLINE 9.3.2009 www.idealisti.eu 4
  • Introduction Content Ctt • Why? • When? • How? 9.3.2009 www.idealisti.eu 5
  • Networked. WHY? 9.3.2009 www.idealisti.eu 6
  • Mass society Network society Mass media Mass medium Virtual community Virt al comm nit Interpersonal media It l di Traditional communities Relations of Communication action DIJK, J. Van. 2006 9.3.2009 www.idealisti.eu 11
  • 2009 We live in network society 9.3.2009 www.idealisti.eu 12
  • Ethnographic approach „Routine“ marketing research PRESENT PAST 9.3.2009 www.idealisti.eu 13
  • 2009 We dig the real lives. 33 9.3.2009 www.idealisti.eu 14
  • Key K words d Interaction Authenticity Essentialism Convergence Opendmindedness 3/9/2009 www.idealisti.eu 15
  • WHEN? 9.3.2009 www.idealisti.eu 16
  • • Time • Money • Deeper insight • Reasonability 9.3.2009 www.idealisti.eu 17
  • HOW? 9.3.2009 www.idealisti.eu 18
  • Two T perspectives ti • Internet as OUR tool vs. internet as THEIR tool 9.3.2009 www.idealisti.eu 19
  • ...the pathways along which improvisatory practice unfolds are not connections between one thing and another but lines along which they continually come into being. Thus the entanglement of things has to be understood literally and precisely, not as a network of connections but as a meshwork of interwoven lines of growth and movement… li f th d t Tim Ingold  2008 9.3.2009 www.idealisti.eu 20
  • • Internet as our tool is not netnography 9.3.2009 www.idealisti.eu 21
  • • Authenticity as a value matters for young people people. . 9.3.2009 www.idealisti.eu 22
  • • Let´s step into the open door but… 9.3.2009 www.idealisti.eu 23
  • • Internet as a daily fork. 9.3.2009 www.idealisti.eu 24
  • Two l T roles • Obtrusive vs. unobtrusive techniques 9.3.2009 www.idealisti.eu 25
  • Introduction Researchbehaviour and Shoping objective R h bj ti decision making online Hi, so I have the gel at h h h l home, I tryed it twice already. However I have one small problem. Firstly, I tested it with a pack, I massaged it d ld h ll bl l d h k d and warmed up myself next to the heating. It heated nicely and even got red a lot. Secondly, I applyed the gel on the belly, I massaged it and limbered it. I do not run or so, I exercised a serie of sitting/lying positions only and exercise right the belly. But it did not heat at all and even did not get red. Personally, I think you cannot gain anything without an exercising, but on the other hand it has to heat and the skin should get red. But it happpens to me while warming with the heating only or „termofor“ (hot‐watter bottle). So now I do not  g ppp g gy ( ) know what is the effective method, exercising without warming or warming without exercising? Please, give me an advice… 9.3.2009 www.idealisti.eu 26
  • • Attention! 9.3.2009 www.idealisti.eu 27
  • Two l T roles • Obtrusive vs. unobtrusive techniques • Attention! 9.3.2009 www.idealisti.eu 28
  • Lifestyle online 9.3.2009 www.idealisti.eu 29
  • Lifestyle online 9.3.2009 www.idealisti.eu 30
  • Eating habits online 9.3.2009 www.idealisti.eu 31
  • We should add to to  the menu a lot of fresh vegetables and fruits, avoid sweets and fat Projective techniques online fried food, avoid coffee and smoking.  There is a range of suitable exercises with focus on the problematic parts of Sufficient drinking regime!!! body, it is only on us whome will we choose. Ideal would be sweet which would a pill a pill which would contain natural ingredients only – it would taste as  a gummy bear and would be eaten in the case off need only = celullite,  9.3.2009 www.idealisti.eu 32 obesity, bad skin..
  • We should add to to  the menu a lot of fresh vegetables and fruits, avoid sweets and fat Ideal body online fried food, avoid coffee and smoking.  There is a range of suitable exercises with focus on the problematic parts of Sufficient drinking regime!!! body, it is only on us whome will we choose. Ideal would be sweet which would a pill a pill which would contain natural ingredients only – it would taste as  a gummy bear and would be eaten in the case off need only = celullite,  9.3.2009 www.idealisti.eu 33 obesity, bad skin..
  • 2.0 final report online 9.3.2009 www.idealisti.eu 34
  • Thank you f attention! hk for i! www.idealisti.eu idealisti e 9.3.2009 www.idealisti.eu 35
  • Sources BORDEWIJK, J. L. – KAAM, B. Van. 1986. „Towards a New Classification of Tele-Information Services,” pp. 113–24 v Denis McQuail (ed.) McQuail’s Reader in Mass Communication Theory. London: Sage. CAREY, J. 1989. Communication as culture: Essays on Media and society. Winchester, MA: Unwin Hyman. DIJK, J Van 2006 DIJK J. Van. 2006. The Network Society London: SAGE Publications. Publications Society. INGOLD, T. 2007. Lines: a brief history . London: Routledge. MARKHAM, A. N. – BAYM, N. K. 2008 . Internet Inquiry: Conversations About Method. London: Sage. MCNEILL, J. R. – MCNEILL, W. H. 2003. The Human Web: A Bird's-Eye View of World History. W. W. Norton & Company. SHAPIRO, A. L. – SHAPIRO, R. C. 1999. The Control Revolution: How the Internet is Putting Individuals in Charge and Changing the World we Know. New York: Public Affairs. VARNELIS, K. 2008. Networked Publics. Boston: The MIT Press. Vital Signs. Researching Real Life. 9-11 September 2008, University of Manchester. WEAVER, W. – SHANNON, C. E. (1949). The Mathematical Theory of Communication. Urbana, Illinois: University of Illinois. 9.3.2009 www.idealisti.eu 36